Anatta

About

Business description

Anatta is the premier, enterprise-accredited Shopify agency propelling leading merchants to even greater scale. With over a decade of Shopify expertise, our team architects transformative growth through precision-engineered design, technology, and consulting solutions. 

Vuori | Boosting Technical Velocity on Shopify to Support Rapid Growth 

Anatta has played a pivotal role in Vuori’s broader efforts to scale its physical retail and eCommerce channels. By providing Vuori with a cross-functional product and engineering team of 10+ full-time staff, Anatta boosted development velocity and launched key initiatives like Checkout Extensibility and POS integration.

buybuy BABY | Migrating a $1.5B Enterprise Retailer to Shopify in 31 Days

Dream On Me acquired buybuy BABY in 2023, inheriting closed stores and an offline website. With $1.5B in projected sales at stake, they needed a new Shopify store in just 31 days. Anatta took on this ambitious timeline, rewriting the playbook for enterprise migrations and helping them create a new foundation for success.

Dollar Shave Club | Accelerating the Quantity & Quality of DSC’s Optimization Experiments

During their partnership, Anatta was able to not only launch 60+ high-value conversion tests for DSC, recovering considerable growth—but also empowered DSC to seamlessly run their own CRO program. With Anatta’s support, the output of CRO experiments DSC launched shattered the brand's internal records.

Rothy’s | Sprinting for Growth & Global Success 

When Rothy’s first sought out a partnership with Anatta, the now globally acclaimed footwear brand was just getting its footing in DTC. But over 8 years of partnership, they didn't just walk—they sprinted. Together, they launched internationally, accomplished 6 site redesigns, 3 rebrands, 2 platform migrations—and launched more than 400 CRO tests.

Athletic Greens | Anatta’s Technical Expertise Helps Position a DTC Industry Leader 

Athletic Greens was experiencing rapid growth when the brand first partnered with Anatta for expert technical guidance in 2018. Anatta’s PWA launch, subscription experience optimization, and efforts to take AG1 international helped the brand scale from $15M to $150M in the first 6 years of their partnership.