In the world of e-commerce, speed isn’t just a convenience—it’s a competitive edge and every millisecond counts. A slow cart or clunky checkout creates unnecessary friction, leading to frustrated customers and lost sales. Shopify’s one-page checkout is a prime example of reducing friction for merchants and customers. It eliminates the need for customers to navigate multiple pages to enter information allowing them to complete purchases faster. The result is a delightful purchasing process that converts to sales.
Shopify is continuously optimizing the shopping journey, from browsing to purchasing. Our latest updates, focused on platform performance and speed, help merchants drive sales and maximize conversion.
Faster cart delivers better shopping experiences
The cart plays a critical role in the purchasing process and the latest cart optimizations are specifically designed to minimize friction at this crucial point. Carts on global storefronts now load up to 50% faster, powered by our improved infrastructure. Customers benefit from a noticeably faster shopping experience every time they view their cart, no matter where in the world they are located.
Longer-lasting carts boost sales
In today’s digital age, online shoppers are easily distracted. They might add items to their cart, get sidetracked, and delay their purchase. Shopify has optimized the lifespan of carts for each customer, recognizing that they often return to complete their purchase later. This means fewer clicks to pick up where they left off, increasing conversion rates. This extended window also gives merchants the opportunity to re-engage their customers and boost the chances of a sale with reminders or personalized offers.
Additionally, when customers have more time to browse and complete their purchases, they are more likely to add additional items to their cart, potentially increasing the average order value (AOV) for merchants.
Smoother transition to checkout with less wait
Cart and checkout work hand-in-hand to create an efficient and convenient shopping experience. With faster cart loading times, customers enjoy reduced wait times, minimizing the risk of abandonment. This smooth transition sets the stage for Shopify’s world-class checkout, designed for quick purchase completion with minimal friction. Customers enjoy features such as a streamlined one-page checkout and accelerated checkout options like Shop Pay – all of which optimize for conversion.
The Winter '25 Edition introduces several new features to enhance the checkout experience. Customers enjoy a more polished checkout experience with new animations. These include smoother transitions between the payment submission and confirmation pages, and adding discount codes or gift cards in the order summary. Customers can interact with the checkout page over a second faster with asynchronous loading. This means the checkout page will load common elements like address fields, while simultaneously loading unique customizations for the merchant's checkout. Additionally, accelerated checkout buttons, such as Apple Pay, now load up to 58% faster on product detail pages, making it easier for customers to complete their purchase on your online store.
The Shopify advantage: More sales, higher conversions
Shopify is dedicated to making commerce better for everyone, continuously optimizing the platform performance and improving the purchasing process for merchants and their customers. The latest cart and checkout updates offer faster load times and a smoother checkout experience to help merchants thrive in a competitive market. See the latest features and enhancements in the Winter ’25 Edition.
