If you’re on LinkedIn, you may notice some of your posts get more engagement than others. Although content quality influences post popularity, when you post is also a factor, better engagement is possible if you refine your posting schedule. Here are the best times to post on your LinkedIn profile or company page for the most engagement and reach.
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What is the best time to post on LinkedIn?
There is an art to scheduling LinkedIn posts for maximum engagement.
Here are the best times to post on this professional platform:
The best time to post on LinkedIn on Monday
Hootsuite’s 2024 social media study found LinkedIn users get the most engagement from a Monday post when it goes live at 11 a.m. Perhaps this reflects users winding down from Monday morning meetings by scrolling their feeds.
The best time to post on LinkedIn on Tuesday
The same Hootsuite study found that users experience more engagement earlier on Tuesdays. In fact, the best time for a Tuesday post is between 6 a.m. and 8 a.m., suggesting that people visit the platform before starting their workday.
The best time to post on LinkedIn on Wednesday
Wednesdays also see maximum engagement early, with most action happening around 9 a.m.
The best time to post on LinkedIn on Thursday
On Thursdays, 2 p.m. is the optimal time to publish on LinkedIn. This is one of only two days (Friday is the other) that experiences more engagement after lunchtime.
The best time to post on LinkedIn on Friday
Users tune in to LinkedIn much later on Fridays. The best time to post before the weekend is at 8 p.m., a sign that users check their feeds after hours on the last workday of the week.
The best time to post on LinkedIn on Saturday
LinkedIn sees a lot of early risers on Saturdays, with the best time to post falling between 4 a.m. and 5 a.m.
The best time to post on LinkedIn on Sunday
Again, the LinkedIn community logs in to the platform early on Sundays. The most popular time to post on a Sunday is 6 a.m.
What is the best day to post on LinkedIn?
In general, scheduling posts for Tuesday or Wednesday mornings is a good bet. These are the times LinkedIn users get the most engagement. Monday mornings are also a strong contender, as there’s a marked uptick in usage as folks return to their desks after the weekend.
Tips for improving your LinkedIn performance
- Consider your intended audience
- Factor in time zones
- Target natural breaks in the workday
- Post quality content
- Vary the content by day
- Use an analytics tool
Here are the key guidelines for developing a LinkedIn strategy for boosted engagement:
1. Consider your intended audience
It makes sense to time your LinkedIn posts so they reach your target audience when they’re online, a factor that correlates with industry. For instance, SproutSocial notes users in the restaurant industry show more LinkedIn engagement in the early afternoon, usually the slowest part of their day. Educators, however, tend to check in before and after school.
2. Factor in time zones
Depending on the size of your professional network, your LinkedIn posts may span time zones. Your West Coast readers’ morning content may be your East Coast followers’ afternoon break. Mitigate these differences by posting multiple times a day so you reach everyone in your network during a scheduling sweet spot. Use a social media management tool like Hootsuite or SproutSocial to schedule ahead of time so you never miss a publish date.
3. Target natural breaks in the workday
Post LinkedIn content when people are taking breaks during business hours. Many social media researchers have found users check LinkedIn during lunch breaks, a tendency correlated by Sprout Social’s research. Most industries see a LinkedIn spike mid-day, between 12 p.m. and 2 p.m. Research also suggests that few people check LinkedIn on weekends, but when they do, they check it early.
4. Post quality content
Quality content has the longest shelf life on all social media platforms. While it’s tempting to use LinkedIn to highlight your personal résumé, your target audience will get more value from posts sharing business insights or industry news. Substantive, informative content gets more engagement and shares than self-promotion. Make sure your posts align with your LinkedIn summary for a consistent user experience.
5. Vary the content by day
LinkedIn visitors are likely to be motivated and focused on Mondays, Tuesdays, and Wednesdays. Post practical, industry-specific content early in the week. By Friday, thoughts shift toward weekend plans, and this can be a good time for lighthearted content.
6. Use an analytics tool
A social media analytics tool can help you evaluate the effectiveness of your posts on a wide array of platforms, including LinkedIn, Facebook, Instagram, TikTok, and X. Although these programs by vendors like Hootsuite, Agorapulse, and SproutSocial can be costly, they can pay for themselves if your posts lead to new business revenue.
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Best time to post on LinkedIn FAQ
What’s the best time to post on LinkedIn in 2024?
The 2024 data from Hootsuite suggests the best days to post on LinkedIn are Tuesdays between 6 a.m. and 9 a.m. and Wednesdays at 9 a.m. This is closely followed by Monday mornings at 11 a.m.
What time of day is best for a LinkedIn post?
Studies show that mornings are the best time to post on LinkedIn for businesses. This is particularly true during the first half of the work week. As the week draws on, the optimal post time gets later. It’s 2 p.m. on Thursday and 8 p.m. on Friday. While usage dramatically drops on weekends, people who do use the platform tend to use it early, peaking at 5 a.m. on Saturdays and 6 a.m. on Sundays.
What time do people use LinkedIn most?
People use LinkedIn the most on Monday, Tuesday, and Wednesday mornings. This aligns with data showing the majority of people use the platform during working hours.
