Imagine finding that one of your customers posted a TikTok video in which they provided a rave review of your business. Wouldn’t it be incredible if you could repost TikTok videos like this for your own followers to see? Good news: You can.
TikTok has a repost feature that allows users to share TikTok videos from other creators onto their TikTok feed while crediting the original content creator. This feature resembles similar tools on other social media platforms. As an ecommerce entrepreneur, the repost feature allows you to harness social proof and keep your brand’s TikTok output engaging. Here’s how to use it to your advantage.
What is a TikTok repost?
A repost on TikTok is when a user shares, or reposts, another creator’s TikTok video that has already been published publicly. When you repost videos, the video you share will be published in your feed to your followers, but it will not be saved to your grid like an originally published post. Reposting is a fun, creative way to provide fresh content in your followers’ feeds without producing new videos of your own.
Why repost on TikTok?
- Improve your brand’s visibility
- Build steady engagement with your followers
- Establish trust with customers
- Grow new relationships
- Find fresh content ideas
Reposting on TikTok has several advantages for your brand:
Improve your brand’s visibility
It’s easy for your existing content and TikTok account to be lost in a sea of new content. If you want your brand to stay visible and relevant in your followers’ TikTok feeds, it’s important to share TikTok videos consistently. Reposting TikTok videos is a great way to keep your profile visible and relevant without making new TikTok videos from scratch.
Build steady engagement with your followers
When you post more regularly, including reposting videos, you improve your chances of increasing engagement with your followers. Frequent engagement is important because it keeps your followers and audiences interested in your brand and business.
Establish trust with customers
Reposting videos and resharing content from reputable sources, viral TikTok creators, or other subject matter experts helps build trust between your brand and customers. For example, suppose you sell costume jewelry in your ecommerce store. By reposting videos of creative uses of costume jewelry, you can showcase your taste to your customers and curate a feed that interests them.
Grow new relationships
Posting content more frequently helps boost your visibility and increases your chances of finding new followers. If you repost TikTok videos, your account can establish new connections with other TikTok creators and influencers in your field, helping you form new relationships that could help you grow your business and brand.
Find fresh content ideas
Creating each new TikTok video from scratch can be difficult. It’s easy to run out of ideas or struggle to maintain a steady stream of content when you have an entire business to run. Reposting TikTok videos is a cost-free way to continue publishing content and maintain engagement and visibility. It might even inspire you to create some trending content of your own.
How to repost on TikTok
Follow these easy steps to repost content on the TikTok app:
1. Find a video
First, find the video you’d like to share. This can vary widely but depends on what you’d like to highlight to your audiences. You can browse the For You page to explore relevant videos curated to your account. You can also look up specific hashtags or keyphrases relevant to your industry. Lastly, you can go to the profile or account of a creator who makes videos you’d like to repost.
2. Click on the repost button
Once you’ve found the video you’d like to share, you can tap on the arrow button on the bottom right of the TikTok video you’re viewing. After pressing the arrow button, a “Send to” menu will pop up. You should see a yellow Repost button as the first option.
3. Add your own content
Using the Duet feature lets you comment on whatever content you share. This provides a great opportunity for you to repost content, give credit to the original creator, and speak directly to your audience—all at the same time.
Choose the video you’d like to duet with, hit the Duet button, and you will be presented with a few options for recording your own video on top of the original video or beside it on a split-screen.
How to undo a repost on TikTok
Sometimes, you may need to remove a repost on TikTok. To do so, follow these simple steps:
1. Go to your profile.
2. Go to the Reposts tab of your profile.
3. Select the video.
4. Select the option to “Remove repost.”
How to repost on TikTok FAQ
How long does a repost last on TikTok?
Your reposted content will remain visible to your followers until you choose to remove it manually. That said, the TikTok algorithm will not show your repost in followers’ feeds indefinitely—but they will still be able to find it in the Reposts tab of your profile.
How do I see my reposts on TikTok?
Simply click on the Profile tab on the bottom right of your app. There, you should find a Repost section, where you can find all of your reposted TikTok videos.
What is the point of reposting on TikTok?
Maintaining an active presence on your social media accounts, including TikTok, leads to greater engagement with your followers. The greater the engagement you have with your followers and audiences, the more you boost your chances to develop relationships with new potential followers, customers, and clients.
