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Time management is how you organize and divide up your time between different activities. Good time management strategies increase your productivity and efficiency.

Effective time management is important for anyone, but it's absolutely crucial for entrepreneurs.

Because entrepreneurs are ultimately responsible for every aspect of their business, allocating the right amount of time to the right tasks is critical to keeping your business running smoothly.

Better time management isn’t just about working harder, it’s about working smarter. We asked productivity experts to share their best time management tips. Use this list of techniques to experiment and find the strategies that make the most sense for you.

Effective time management tips

1. Do a time audit

To better spend your time, start by understanding where your time is spent. There are great time management apps out there to track time, but in all honesty, I prefer to keep it lightweight—Marc Andreessen's notecard system has always worked for me.

On a simple three-by-five notecard, keep track of your main to-dos for the day. On the back of the card, you’re supposed to write things you got done that you didn't initially plan to get done the night before—the workday always likes to sneak in plenty of extras.

By looking at your three-by-five card at the end of the day, you’ll see what you prioritized (and if you got it done) and what work was added to your plate. Extra work is fine, but if you’re not clearing off your main tasks day after day, something is wrong.

—Adam Rogers, Content Manager at Shopify

2. Create a daily schedule

For me, if it doesn't get scheduled it doesn't get done! So scheduling every hour of my work day is critical to staying focused and productive. Even “free time” to pursue side interests is put on the calendar.

If it doesn’t get scheduled, it doesn’t get done! I accomplish goals by breaking them down into very small projects that I can achieve on a daily basis.

Each step should take no longer than one hour per day to accomplish. If I find it’s going to take longer than an hour to do that step, I haven’t broken it down enough.

Even if I finish that day’s steps early, I keep myself from doing the next step. I know that sounds counterintuitive, but doing so keeps me from getting burned out, and I’m more motivated for the next day’s hour of work. This strategy also keeps me from getting a step “half done,” which doesn’t feel as good as getting everything done that was planned for that day.

Source: Asana

\n\n

Managing my time means planning it in advance. The last 30 minutes of my day is always set aside to schedule the following work day.

—Tim Bourquin, Entrepreneur

3. Prioritize and delegate

Know your personal and professional priorities and plan your priorities in your calendar. Everything else needs to fit around them or be dropped.

Source: Asana

\n\n

Get a great assistant you can delegate scheduling and other routine activities to. This person can be one of your biggest productivity boosters and stress reducers.

—Elizabeth Grace Saunders, Time Management Coach

4. Group related tasks together

Rather than starting at the top of your list and working your way down, take a few minutes and review the entire list. Then batch similar tasks together. You may have categories like phone calls, finances, networking, paperwork, or creative activities.

Source: Asana

\n\n

By grouping (or batching) activities together that are similar in nature, your brain does not have to jump from one type of thinking to another. The transitions become smoother. You gain momentum as you perform related tasks, and in some instances actually speed up!

—Stephanie L.H. Calahan, founder of Calahan Solutions Inc.

5. Try not to multitask

These days, it seems like all of us have less time than we’d like to accomplish the things we want to do. The internet and social media have sped up how you get your news, how you stay in contact with people, and how you communicate with your customers. It has also caused all of us to create some bad habits—one of which is multitasking.

According to research done by the American Psychological Association, multitasking doesn’t save you time. In fact, it clogs up your workflow, increases your stress levels, and ends up hindering your overall functionality.

Stanford’s study reports that multitasking even affects your long-term and short-term memory. Chronic everyday multitasking actually affects your ability to hold and use information in your mind and your ability to retrieve information.

Neuroscientist Daniel Levitin says, “All that switching across tasks comes with a neurobiological cost. It depletes resources, so after an hour or two of attempting to multitask, if we find that we’re tired and can’t focus, it’s because those very neuro chemicals we needed to focus are now gone.”

6. Set time limits for tasks

Now take that project or that work product and break it down into smaller sub tasks and set up some time tracking, or time-block how long it will take to do each of those tasks—even if they’re five minutes apiece.

So actually scope out what you want to accomplish very, very clearly so that you know when you’re actually done—when you’re successful—and you can check that off the list and get that hit of dopamine that will keep you energized, motivated, and happy to continue doing work.

Otherwise we have a tendency to wake up and jump into work without intentionality, and then we work for hours and hours and hours without really feeling like we’ve accomplished what we set out to accomplish.

—Dr. Sahar Yousef, cognitive neuroscientist

7. Take breaks regularly

Taking breaks makes you more productive. In fact, William S. Helton, a professor of human factors and applied cognition at George Mason University, showed that short breaks can improve attention.

He and some colleagues conducted an experiment that tested two groups of university students who had to monitor a series of railway lines on a screen. One group wasn’t given a break for the entire forty-five minutes, while the other group was given a five minute break halfway through the task.

The second group was given a variety of activities they were allowed to perform during that five minutes. Regardless of the activity, the second group showed a measurable improvement in their performance.

The research also shows that the type of breaks you take are important. Psychology Today reports that it’s important to get away from the notifications, the text messages, and your devices in general. Go take a walk in nature, doodle, or work out—something that won’t strain your brain or your eyes.

If you want to continue to work at optimum levels, keep this time management tool in your toolbox and make sure to make it a priority.

8. Eliminate distractions

How you manage your time is only relevant to the extent that you also control your attention on the task at hand. This is because if you allocate time to a task, but spend that time switching among several different tasks, the end result will likely be different than what you intended. Controlling your attention means effectively managing internal and external distractions, and single-tasking for higher quality work done faster.

—Maura Thomas, Productivity Trainer

9. Stay organized

Organization is an important time management technique. Jennifer Verdolin, Ph.D., assistant professor at University of Arizona, says, “Research shows that excessive clutter and mess is distracting and inhibits our ability to concentrate and focus.” She then goes on to give examples in the animal kingdom that show how tidiness has helped animals perform at their best.

Organization doesn’t just mean physically keeping your space organized, it also means staying mentally organized. Unlike Tip 4, staying mentally organized is not about grouping similar tasks, it’s about prioritizing the things you need to do. So set goals for your day and try organizing the tasks you have into groupings like:

\nDaily tasks: the tasks you know you have to complete everyday, like tracking your time, checking your email, signing into a company Slack session, etc.
\nUrgent tasks: the tasks that are time sensitive and require your immediate attention.
\nImportant tasks: the tasks that are important, but don’t necessarily have a due date. A lot of ongoing projects would fit into this category.
\nSmall tasks: these are tasks that should take either little brain power and/or a small amount of time. For example, sending an email, replying to a Slack message, or updating your LinkedIn profile.

Learn more: 14 Must Watch TED Talks for Entrepreneurs

10. Pace yourself

As an entrepreneur, you're in over-performance mode a lot of time because you’re all in. Pace yourself. There will be time. You’ll need the time, energy, and attention though; and when you go full throttle right out of the gate, you’ll exhaust yourself.

Do you know what good enough is for each of the projects on your list? This is good enough for the organization and good enough for you. Overthinking, over editing and over tweaking wastes valuable time and is not necessary. Do good work, and then stop.

—Carson Tate, Author of Work Simply

11. Stop and think

The most important thing a busy entrepreneur can do is to stop everything and think.

Take at least five minutes in the morning to think about your day:

What’s most important for you to accomplish today?
Does your calendar reflect that priority?

Set your phone to beep every hour and, when it does, ask yourself:

Am I doing what I most need to be doing?
Am I being who I most want to be?

And at the end of the day, pause for five minutes and ask yourself:

What did I learn? Is there anyone I need to thank or acknowledge?
Is there anything I want to do differently tomorrow?

So often, we think of time management as increasing our efficiency. But some of the most efficient people I know are not effective at time management. The key is to be effective, to work on what’s most important and to leave everything else out.

—Peter Bregman, Executive Leadership Coach

12. Build unstructured time into your schedule

Build two to four hours of unstructured time into your weekly schedule. This is time set aside with no agenda beyond learning, exploring, and thinking. For many busy entrepreneurs this might seem counterintuitive or just plain unrealistic. However, research backs up the importance of having “slack” time in your schedule on two fronts:

When you’re constantly busy and have no free time—as in every minute of every day is scheduled back to back—you max out your brain’s bandwidth: your cognitive abilities decline, you become more prone to making errors, and you’re less insightful.
Early on at Amazon, Jeff Bezos left his Mondays and Thursdays completely unstructured so that he always had time to devote to thinking deeply about the vision of the company. Making some “unstructured time” sacred is a hallmark of successful CEOs, because without it they will always be reacting to the problems others are putting in front of them, and never proactively thinking about the future of the company.

—Jocelyn K. Glei, Work and Creativity Expert

13. Do the most important tasks in the morning

Take your time to do “right things.” Working in constant pressure is not OK. Feeling anxious and overwhelmed is not OK. Do you regret making a decision? Stop.

You shouldn’t judge your success based on outcomes by themselves. The most positive results can be from things that you don’t have to do. Do the most important things in the morning—studies show that after using your willpower later in a day people start making bad decisions.

—Kamil Rudnicki, CEO of TimeCamp

14. Do the simplest tasks first

My high school math teacher once told me that if you’re stuck on a problem, start writing down numbers and you’ll be amazed how often you figure out the solution as you write. I've found this true in all of life, not just math.

Whenever I get stuck on something, don’t know how to start a project, get anxious or start procrastinating, I force myself to do the simplest and smallest part of the task. I lower my expectations from completing the whole project to doing the simplest, most achievable component—I’ll write the first sentence, put in the first line of code, create the first line in the spreadsheet.

And what invariably happens is that you finish that first thing and it spills into the next, and then the next, and like a snowball, hours later you’re charging miles downhill and you don’t even remember why it was hard to start out in the first place.

—Mark Manson, three-time #1 New York Times bestselling author

15. Start your day earlier than everyone else

Start your day earlier than everyone else. If you read the biographies and autobiographies of successful men and women, almost all of them have one thing in common and that is the habit of going to bed at a reasonable hour and rising early.

By waking before the rest of the world, you have time to plan your day in advance and get a head start on some tasks that may be looming over your head before others are awake to interrupt you.

—Brian Tracy, motivational speaker and author

16. Use the Pomodoro Technique

Source: Todoist

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My top management tip for busy entrepreneurs is the Pomodoro Technique and Unschedule Calendar. This basically means I just put a timer for 25 minutes and start doing only one task. This time pressure and single focus helps me get back on track and get into my productivity rhythm.

—Michael Sliwinski, founder of productivity app, Nozbe

17. Use the Eisenhower Matrix

Emails keep piling up, phone calls keep coming in, there are tons of to-dos: a creator’s workload is enormous. Prioritizing that work is key to staying focused. The more you’re able to prioritize, the more efficient you’ll be. This is where Eisenhower’s urgency-importance matrix comes in, forcing you to think twice before adding a task to your to-do list.

Source: Asana

\n\n

Here's the how. Select those tasks that are most urgent. Ask yourself: Are these equally as important? Postpone what is less urgent, delegate what is less important. And if it's none of the above: get rid of that to-do.

18. Create a “5 before 11” list

Make your “5 before 11” list of five things you can commit to doing before 11 a.m. tomorrow morning. Does each task move the needle forward on your purpose, priorities, and goals? It should. When you do your 5 before 11 tomorrow, you will have a blissfully peaceful sense of accomplishment, knowing you have done what is meaningful to you.

—Allyson Lewis, Founder of The Seven Minute Life

19. Declutter your brain regularly

You feel stressed because you have too many unfinished tasks. On a plain piece of paper, write them all down. Then cross out any that are not absolutely essential. Be brutal. Looking at your list, commit to completing one task a day until the list is complete. Revisit this list often!

—Allyson Lewis, Founder of The Seven Minute Life

20. Freely allocate the time needed to complete a task

Freely allocate the time you need to realistically do a piece of work to the minimum next stage of completion.

By “realistic,” I mean the actual amount of time it would take, not the amount of time you wish it would take. Once you have made that decision, then don’t think about time at all and do the work. Thinking about time management is the biggest waste of time I indulge in, ironically! While I am worrying about how long something takes, I am not using 100% of my attention on doing useful work or solving problems.

By “minimum next stage of completion,” I mean a “useful element” that contributes to your working goals in some salient way. I tend to fixate on the “end result” instead of the next stage, because I am impatient, but this just creates frustration that again burns up energy that might otherwise be used to make something.

Giving myself enough time to get something done, and also giving myself the permission to not feel rushed or guilty about the time it takes, is what works for me.

—David Seah, Productivity tool maker

21. Map out tasks the day before

At the end of each day, map out which tasks need to get done the next day and how long each one will take. Then schedule those tasks on your calendar in between the appointments that are already on there. Time management is all about mindset management. Once you realize that you’re in control of your clock and can tell your time what to do, your work life and personal life will become less stressed.

—Helene Segura, Productivity expert

Go beyond a never-ending to-do list, take control of your time

With everything you’re juggling, effectively managing your time may feel like an impossible dream right now, but it’s not impossible. There are over 20 examples in this article alone that show people who have found proven ways to improve their time management skills. You can do it too.

Stop putting all your energy into those activities that are just time wasters. Try one or two of these tips out and watch your productivity and your mental health improve.

Ready to create your online store? Start your free trial of Shopify—no credit card required.

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Time management tips FAQ

What are 5 effective time management tips?

Create time blocks to do focused work.
Use time management tools to be more productive.
Prioritize your most important tasks first.
Avoiding multitasking.
Group similar tasks together.

What are the 10 steps to time management?

Determine how much time you can spend on work in a day.
Set a value to your time.
Prioritize high-value tasks.
Make achievable to-do lists.
Stick to one task at a time.
Stay focused.
Use a time-tracking tool.
Realize if you are stressed.
Take regular breaks.
Finish within a set time limit.

What are the 4 Ps of time management?

The 4 Ps of time management are: Planning, Prioritizing, Performing, and Positivity.

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Effective time management is important for anyone but it's absolutely crucial for entrepreneurs. We asked various productivity experts to share their best time management tip. Use this list to experiment and find the tips that work best for you.

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As a business owner, you have a variety of business strategy options for growing your company. One of those options is to lower your costs using economies of scope.

In this article, we’ll explain what economies of scope means, and discuss how this concept might benefit your business.

Table of contents

What is economies of scope?

Economies of scope is an economic principle in which a business’s unit cost to produce a product will decline as the variety of its products increases. In other words, the more different-but-similar goods you produce, the lower the total cost to produce each one will be.

Economies of scope formula

One way to conceptualize economies of scope is through the following cost relationship:

C(Q1+Q2) < C(Q1) + C(Q2)

Where:

C (Q1 + Q2) is the cost of producing products/services Q1 and Q2 together.
C (Q1) is the cost of producing product/service Q1 independently.
C (Q2) is the cost of producing product/service Q2 independently.

Examples of economies of scope

To illustrate how economies of scope work, let’s say that you’re a shoe manufacturer producing men’s and women’s sneakers.

Adding a children’s line of sneakers would increase economies of scope because you can use your existing production process, equipment, supply chain, storage facilities, and distribution channels to create a new line of products. The resulting cost to produce multiple products is lower than if three different companies each produced a line of men’s shoes, a line of women’s shoes, and a children’s line.

If you plug some numbers into the formula above, here’s how it plays out.

Separate production costs:

Cost of producing men’s sneakers equals $200,000 per month.
Cost of producing women’s sneakers equals $180,000 per month.
Projected cost of producing children’s sneakers equals $150,000 per month.

Joint production costs:

Cost of producing men’s, women’s, and children’s sneakers together equals $450,000 per month.

Now applying the formula:

C (Men’s + Women’s + Children’s) < C (Men’s) + C (Women’s) + C (Children’s)

$450,000 < $200,000 + $180,000 + $150,000

$450,000 < $530,000

Now to calculate the percentage savings (PS):

PS = (Savings / Total Separate Production Cost) × 100

PS = ($80,000 / $530,000 ) x 100

PS = (0.1509) x 100

PS = 15.09%

So, by producing men’s, women’s, and children’s sneakers together, the company saves approximately 15.09% compared to producing them separately.

Economies of scope don’t just provide a cost advantage for your new children’s product line—they also reduce the average total cost of production for all of your sneaker product lines. That’s because you can extend the use of your resources to make more products to be sold to your same target market, helping you continue to drive costs down.

How to achieve economies of scope

Economies of scope occur in a variety of ways.

1. Flexible manufacturing

One of the most common ways to achieve economies of scope is making different products using the same raw materials or manufacturing facilities. For instance, if you own a business that makes custom shirts, you could use excess fabric left over from your production processes to make headbands or handkerchiefs.

2. Shared inputs

Inputs like land, labor, and capital can be used to create multiple products or revenue streams, reducing operating costs. For instance, if you own or lease a warehouse to store your products, you could rent or sublease a portion of it to store goods for another business.

3. Mergers and acquisitions

Economies of scope exist when companies make horizontal acquisitions of companies producing similar or complementary products. Because they use similar raw materials and production processes, two separate firms joined by a merger can reduce costs on products made using the same assembly lines, rather than produced separately.

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Economies of scale vs. economies of scope

Economies of scale enable a business to reduce the unit cost of their product by increasing volume—in other words, by producing additional units of the same product.

By keeping your manufacturing processes focused on one product, scale economies save on costs associated with running multiple product lines, including procuring raw materials, maintaining equipment, and managing various business units. Economies of scale can also provide a competitive advantage, as companies with larger inventories of a given product

While economies of scale and economies of scope both reduce the cost of goods, they do so in different ways. For example, if you were a necklace manufacturer, you could achieve lower average cost per piece through economies of scale by producing more necklaces.

By contrast, with economies of scope, you need to produce more different types of products using the same resources. So instead of producing more necklaces, you would also add new types of products that could be produced with the same equipment and same inputs—bracelets, rings, and earrings, for example.

Is economies of scope right for you?

If you’re looking for economies of scope, like expanding your product line, you have to make a strategic decision. Let’s say you’re a business known for its trendy, handmade dog sweaters. Your reputation depends on these products.

You have to decide if they should specialize in dog fashion (economies of scale) or expand to other animals like cats, pigs, and goats, thus appealing to a broader audience (economies of scope).

Some criteria to consider when evaluating whether to pursue economies of scope include:

\nMarket demand. Investigate the demand and customer interest for your new products or services.

\nBrand identity. Consider how diversification aligns with or affects your established brand reputation.

\nCost-benefit analysis. Evaluate the costs of diversification against potential revenue and profit benefits.

\nSupply chain considerations. Determine if your supply chain can accommodate new products or services.

\nFinancial implications. Analyze the investment needs and cash flow changes due to diversification.

\nCompetitive positioning. Understand how the expanded scope positions you within the competitive landscape.

\nSustainability. Factor in the long-term sustainability and impact on your business growth.

It’s not about right or wrong whether you diversify your product line; it’s about evaluating it methodically and figuring out if it’s worth it. To determine if economies of scope makes sense, the business needs to look at its core competencies, market opportunities, and long-term strategic goals.

Ready to create your business? Start your free trial of Shopify—no credit card required.

\n\n

Economies of scope FAQ

What is meant by economies of scope?

Economies of scope are cost advantages a business gets when it uses shared resources or operations to make a wider range of goods or services. It says it’s cheaper to make a wide variety of products than to make a large quantity of just one.

What is an economies of scope example?

A classic example of economies of scope is a restaurant that uses its kitchen to make both meals for dine-in customers and packaged food items for retail. For both services, the restaurant uses the same kitchen staff, cooking equipment, and ingredients, so there’s less cost to produce.

What is economies of scope and scale?

In economics, economies of scope and scale are two separate concepts: economies of scale refer to the cost advantages a business gets by producing more, so it pays less per unit. However, economies of scope are about cost savings from making a variety of products with the same resources and operations. Both lead to efficiency gains, but they’re different.

What are the economies of scope factors?

There are a lot of things that contribute to economies of scope, like shared production facilities, joint marketing efforts, combined distribution channels, shared administrative and management, and using a single set of resources (like technology) to produce multiple products or services. With these shared parts, different product lines save money and operate efficiently.

","

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To tweet, or not to tweet? That is the question. You’ve got plenty of options to choose as your go-to marketing channel, but have you ever tried Twitter?

In studying Twitter user shopping behavior, the social media platform found that four out of 10 Twitter users carried out a purchase after coming across a product on Twitter. The probability that a Twitter user will purchase a product also increases by 2.7 times when exposed to a tweet from a brand.

With over 395 million users, it’s easy to see why a store owner should use Twitter. However, using Twitter involves more than posting the occasional tweet. To build brand awareness and drive traffic, use one or all of the following 11 Twitter marketing ideas to connect with your audience and increase online sales.

What is a Twitter marketing strategy?

A Twitter marketing strategy is a plan of action designed to create and distribute content for your target audience and followers through the social media platform.

It may seem like you have a lot of moving pieces to consider when building a Twitter marketing strategy for your online store. If you feel a little overwhelmed, don’t worry. Some key factors for a successful Twitter campaign are:

\nUse your Twitter account as another way to offer customer support. Give potential shoppers the option to tweet at your brand or send a direct message (DM) to get help. Companies that use Twitter as a line for customer support see a 19% lift in customer satisfaction, on average.
\nPublish a mix of educational and product posts. Aim to publish about 25% product tweets and 75% valuable content or lifestyle posts. This can help shoppers envision using your product and teach them how to use it well.
\nRetweet customer photos and positive tweets. This helps provide social proof that real people buy, use, and love your company and its products. Even if a customer posts something on Instagram, you can re-post it on your Twitter account too. Don’t forget to tag each customer you repost, and include a link to purchase.
\nSpend time browsing related hashtags. For example, if someone is looking for recommendations on where to buy new shoes, you can comment on their tweet and recommend your products. You can scan the timeline for trending hashtags like #needshoes or #healthylivingtips to find people who need help and are more receptive to your advice. Finding the appropriate hashtags for your products and business will help the targeted audience discover you.

Luckily, there are many ways to boost the performance of your campaign and create an effective Twitter marketing strategy that can help turn profile visitors into paying customers.

How to use Twitter for marketing

1. Take Twitter Flight School

Set some time aside to take Twitter Flight School if you plan on launching a Twitter marketing campaign. Flight School is a free online learning platform that teaches you everything about advertising on Twitter and more. Whether you’re new to Twitter or a marketing pro, you can find a course to help you level up your skills.

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Marketing on Twitter has some key differences compared to Instagram, TikTok, or Google. Knowing the different kinds of paid promotions you can use on Twitter will help you be more successful on the platform.

Flight School lets you pick and choose what courses you want to take. Each course is fit with live training, downloadable resources, successful stories, and a personal roadmap to keep you motivated.

2. Connect with influential accounts in your space

Many expert marketers hang out on Twitter to start a network and connect with like-minded folks. If you want to increase brand awareness on the platform, converse with leaders in your industry. Don’t wait for others to come to you.

Spend time connecting with influencers or other prominent people in your space that are usually hard to reach. Journalists and writers are a perfect example. Send them a cold email and you’ll be ignored. But follow and reply on Twitter and you’ll often see them asking for questions, sources to site, etc.

When you increase your visibility among accounts that influence potential customers, it’s worth more to your business than random followers.

3. Set up your profile like a legit business

When it comes to social media marketing, a professional looking profile is key to building a following, whether you’re on Twitter, Facebook, or Instagram. A good question to ask yourself when you create your Twitter profile is, “Would I follow my business if I saw its Twitter bio?”

The answer should always be yes. There’s one deterring factor that makes people follow or unfollow brands on Twitter: an unprofessional-looking profile. This includes your display picture, header, biography, and Twitter handle.

Warby Parker, an online glasses retailer based in New York City, sports a simple yet notable profile. The header image showcases its main product in use, making a positive first impression when someone lands on their Twitter profile. You can get a sense for what they stand for in their bio, which gives off a fun and friendly feel.

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If you have multiple Twitter accounts, for example, one for your main store and one for support, you can create two different URLs for each account. The URL can send a Twitter user down the right bot flow to help them achieve their goals.

Remember that even if you do tweet amazing, buzzworthy tweets and gain some popularity, you won’t gain lifelong followers if you have a sub-par profile that doesn’t get people to click Follow.

Note: Make your Twitter profile shoppable and sell products on Twitter directly to your followers.

4. Use Twitter polls

If you want to engage with your target audience on Twitter, start using Twitter Polls. Twitter Polls are a fun and easy way to get valuable information about people’s opinion on any topic. What to name your product, what things your audience prefers, what type of people they are.

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There are a few key ways ecommerce brands can use Twitter polls:

\nMarket research. Struggling to find out information about your audience? Curious what color to make your next product? Polls can get you those answers quickly, at zero cost.
\nTrending topics. Find out what your audience thinks about the latest industry news or trends.
\nFast feedback. Discover what content your audience wants to see from you or what made them follow your brand. Use the information to improve your digital marketing strategy.
\nFun. Sometimes it’s OK to ask a funny question just to make your audience laugh. You can launch a quick A/B answer poll to find out anything related to your customers’ lives.

For marketers, it’s an easy way to engage with Twitter’s audience and find out exactly what people think. For those newer to the social media platform, it’s an excellent way to get your brand voice heard.

5. Use hashtags wisely

Don’t be afraid to turn on your hashtag game for Twitter marketing. Relevant hashtags are an effective way to tap into relevant conversations on Twitter and help potential shoppers find you more easily.

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Use a tool such as Hashtagify to surface the best hashtags for each post. If you have a blog, share it on Twitter with the appropriate hashtags. If you talk about influencers in the article, tag them in the tweet—you might have a chance of getting it retweeted.

6. Create Tweet threads

Tweet threads are a fun phenomena that lets store owners and marketers get more creative with their Twitter marketing strategy. A regular tweet has a 280-character limit, but a Tweet thread is a virtually unlimited collection of coherent tweets.

Tweet threads can be about anything you choose. Take @getquip, a subscription-based toothbrush company. The toothbrush business created a thread matching their product colors to Rihanna’s outfits.

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Some Tweets simply work better as collections than as ads. With a Tweet thread, you post each piece as part of one bigger thread. Each time you publish a new Tweet, it draws attention back to the entire Twitter campaign.

7. Run Twitter ads

Consider investing in Twitter ads to increase brand awareness and demand for your products. While Twitter users don’t typically buy directly through the platform, it’s become a popular resource for shoppers in their buying journey.

Take Sonos, a wireless speaker and home sound systems retailer, for example. The company wanted to launch a voice-controlled smart speaker during the pre-holiday months. To reach a particular tech-savvy crowd on the platform, Sonos launched a video short highlighting the Sonos One.

The video was viewed of 12.7 million times, and also resulted in:

\n58% higher view rate
\n10% boost in positive brand sentiment
\n2.5 times stronger purchase intent

You can also run remarketing ad campaigns on Twitter that target:

Past website visitors
People who’ve engaged with your tweets
Cart abandoners
Newsletter recipients

8. Engage in Twitter chat

Engagement is about interacting with your audience, and that’s exactly what Twitter chats is capable of doing. Twitter chats, a.k.a. Tweet chats, are conversations on Twitter focused on a topic decided in advance and use specific hashtags to help people follow the thread.

Twitter chats are typically hosted once a week. The hosting person or brand will ask a question (shown by Q1, Q2, etc.) and chat participants respond using (A1, A2, etc.).

Twitter chats are great for bringing a niche target audience together. People already know the topic at hand, they are active on social media in real-time, and are looking for new people to follow.

For marketers, it’s a low-effort, high value way to engage with an already segmented audience and offer the opportunity to connect with them. Plus, they can help inform your overall marketing strategy by learning more about who your customers are and what motivates them to buy.

9. Use Twitter marketing tools

To grow an audience on Twitter, you’ll want to take advantage of different Twitter marketing tools. These tools can help you easily find a new audience, make connections, and get them into your digital marketing ecosystem.

Some top Twitter marketing tools are:

\nAgorapulse, a social media management tool that caters to all major social media platforms, including Twitter. You can easily schedule out tweets to be published at a later date. Plus, you can monitor mentions of your brands and spot angry tweets from customers so you can put out small fires before they become big problems.
\nTweetDeck is a Twitter management and scheduling tool made only for Twitter. You can access it with your Twitter account by navigating to tweetdeck.twitter.com. You can schedule tweets and track mentions, messages, and lists.
\nClickToTweet lets you create shareable links your audience can use to easily tweet your content.
\nHashtagify is a Twitter marketing tool that gives you stats on hashtags from Twitter and Instagram. From the homepage, you type in a hashtag you’re interested in and the tool will give you the stats for it—including hashtag popularity, if it’s trending, related hashtags, influencers who rank for a hashtag, and more.

Once you’ve got your toolkit all set, don’t forget about diving into your Twitter analytics.

10. Create strategic Twitter lists

Among millions of users on the social network, lists provide a way to segment and identify groups with similar interests. Using Twitter lists, you can follow the updates of a group of Twitter users who share a common interest. You can create public and private lists of up to 500 Twitter users each.

You can add someone to a Twitter list by clicking the settings wheel icon next to the Follow button on their profile. You can also be added to Twitter lists by others.

Here are a few examples of ways to use lists:

Create a private list of your competitors on Twitter to follow and monitor their updates without it being public knowledge.
Create a private list of the top influencers in your niche or industry and engage with them to get the word out about your business.
Create a private list of existing customers so you can easily connect and engage with them.
Create a public list of brands your business carries to stay up to date on their latest news and products.
Create a public list of stores that carry your brand to learn about new locations or policies.

11. View your Twitter Analytics

For any Twitter marketing strategy you decide on, you’ll have a certain group of people you want to attract with your Twitter content. Using Twitter Analytics can help you see which posts made the most impressions and received the most reactions, how many people visited your profile, and more.

You can use this information to publish more content your audience will most likely be interested in. According to Buffer, the top Twitter Analytics metrics business track are:

Top interests of followers
Engagement and like rates
Tweet reach percentage
Impressions and engagement by time of day
Best days for engagement
Video completion rate

Consider your overall marketing strategy goals and what Twitter Analytics metrics align with them. This will help give you better visibility into your campaigns and help improve performance over time.

Setting up your Twitter account

Optimizing your profile makes it easier for Twitter users to discover and interact with your business. In conjunction with other optimized social media pages, it can also help establish a professional and consistent brand image.

Setting up a standard Twitter profile is easy, but optimizing it for business takes some expertise. Whether you’ve just joined Twitter or have been active for years, these tips can help you make the most of your profile.

Your username

Your username, sometimes referred to as your handle, is the unique identifier that starts with an @ symbol. This is how other users will mention and address you on Twitter.

While there are over 390 million monthly active users, over a billion people have signed up for Twitter, meaning there are over a billion different usernames out there. That means you’ll have to get creative when coming up with the right username because, chances are, your ideal username is already taken.

The ideal scenario would be to have the same username across all of your social profiles for consistency and branding purposes.

For common names that may already be taken, like Beyonce’s activewear line Ivy Park, consider adding a unique identifier (@WeAreIvyPark). Other options might have been @GetIvyPark or @WearIvyPark. Keep in mind, the ideal is to have a consistent username across all social networks; do your best!

A few tips to consider:

Make it relevant to your brand. Customers might actively search for you, so you’ll want to make it easy. @Aldo is owned by a private account with no association to the shoe brand. Aldo, the company, created @Aldo_Shoes instead. Simple, relevant, and easy to find.
Shorten irrelevant words and generic words into an initial. Social Media Examiner probably could have landed @SocialMediaExaminer; however, it went with @SMExaminer instead, making it clear and concise.

Twitter has recognized that a distinct username isn’t the one single way users can find each other. With hundreds of millions of users, Twitter offers a powerful search tool that combines brand names and keywords.

Lebron James’ Twitter username is @KingJames, but his 51 million users didn’t seem to have trouble finding him. Because Twitter’s search tool is that good, it’s not the end of the world if you don’t get your perfect username. Keep in mind that you can always switch your username in your Twitter settings.

Profile photo

Your profile photo is the square picture that appears on your profile and next to your Tweets throughout Twitter. It’s one of the quickest ways to identify an account, so use your company logo or something tied very closely to your brand. Recommended dimensions are 400 by 400 pixels.

Optimization tip: To build strong branding and consistency, use the same profile photo on all of your social networks.

Bio

Your bio is the 160-character description of your business on Twitter. It appears beneath your profile photo and in Twitter and Google search results.

Your Twitter bio should include the main keyword phrase you optimize your business with, plus links to your website or @mentions to other Twitter accounts related to your business. This approach will provide additional exposure in areas where only your bio is shown (like Twitter’s search results). You can also add a hashtag to help yourself get noticed. More on #hashtags later.

Twitter bios help customers find your profile and encourage them to click through to your website. Craft yours carefully.

Optimization tip: If you’re not sure what to include in your Twitter bio, take a look at your competitors. Tools like Rival IQ can provide a quick glance at other company bios and notify you of updates when they change.

Header photo

Your header photo is the large graphic at the top of your Twitter profile. Recommended dimensions are 1500 by 500 pixels.

You can use your header photo to promote your newest products or draw attention to new promotions and deals. Be sure to review your header photo on both desktop and mobile browsers to ensure it scales properly.

Optimization tip: If you don’t have graphic design skills, you can use free tools like Canva to upload your own background image (or use a stock photo provided by Canva) and overlay it with text.

Design

Your Design settings will let you modify your Twitter profile background image, color, and link colors. You can also use these settings to coordinate your background color with your header image and to change the link color on your profile to something that matches your company branding.

Making the most of your Twitter marketing

Twitter marketing is an effective way to build and grow your small business. As with any social media marketing channel, Twitter has its own strategies and tactics you can use to achieve growth. Armed with the Twitter marketing tips above, you’ll be well on your way to a successful campaign, whether you’re just starting out or are a digital marketing pro.

Ready to create your business? Start your free trial of Shopify—no credit card required.

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Twitter marketing FAQ

How is Twitter used for marketing?

Promoting your business on Twitter can help grow your audience, increase website traffic, and earn more sales. You can advertise your account to get new followers or boost individual tweets to get more visibility.

How much does marketing on Twitter cost?

Marketing on Twitter is free. You only need to pay for ads if you decide to run them.

What are some challenges of Twitter marketing?

Maintaining a Twitter presence takes time commitment. Tweets tend to get engagement right away, then it falls off quickly. People could easily miss your tweets, even if they’re online.

What are the best marketing strategies for Twitter?

Use hashtags
Optimize your bio
Complete you Twitter profile
Run Twitter ads
Post creative product and behind-the-scenes content

","Want to create a Twitter marketing strategy for your online store? Learn step by step how to market your business on Twitter in this article.","\n

$\"twitter$

\n\n

Want to create a Twitter marketing strategy for your online store? Learn step by step how to market your business on Twitter in this article.

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If you’re new to the world of ecommerce or digital marketing in general, you’ve likely heard about search engine optimization (SEO). In a world where the majority of online traffic stems from a string of text typed into a search box, search engine optimization can be a deciding factor in the fate of your ecommerce business.

SEO encompasses many tactics, but the underlying principle is that you’re helping Google and other search engines better understand what your ecommerce site is about and what it sells. This, in return, increases your visibility by increasing the chance search engines will list your site in the search results when potential customers are looking for the products you sell.

One of the foundational tactics of SEO is keyword research. SEO keyword research is the simple art of better understanding the terminology your potential customers are using to find the products you’re selling, then matching your website and marketing terminology.

In this article, we’ll cover the basics of keyword research for ecommerce. The ultimate goal is to build a relevant list of keywords that you can refer back to and use as you build and optimize your site, write your product descriptions, and craft your blog posts.

\n\n

Get your free SEO checklist

Create a fast-loading website and blog content that both algorithms and customers love. Learn how to rank on Google and get found faster with our Ecommerce SEO checklist.

\nLearn more\n

Why is keyword research for ecommerce important?

Every time someone does a search, the search engine must decide which handful of results to display from hundreds of thousands of possible pages. It’s up to the search engine algorithms to determine the best and most relevant matches for every single search. This is why it's so important to choose your keywords carefully, so that the search engines can match and display your site in the search results to the most relevant keywords searches.

Not only is it important to rank on the first page of a search engine results page for relevant search terms, but it’s equally important to rank in the top positions of the first page. To understand how big of a difference position can make, consider the graph below, which shows search result position and average traffic share:

From the graph we learn that the first three search results receive over 58% of the traffic.

Keyword research helps you:

Understand search demand so you can create an optimal SEO strategy
Create a list of relevant phrases that match your marketing goals
Prioritize your keyword investments to target high ROI keywords first
Close keyword gaps in your store

In short, the closer you are to the top of Google Search for relevant terms, the more traffic (and potential sales) you’ll receive. Depending on the search term and the volume of searches per month being made for that search term, the difference in just a few positions can represent significant revenue loss in the long term.

Ecommerce keyword research: the basics

Before you jump into doing keyword research for your online store, there are a few basic terms you’ll come across that are important to know and understand.

These terms include:

Keywords

A keyword, in the context of search engine optimization, is a particular word or phrase that acts as a shortcut to sum up the content of a page or site. Keywords are part of a webpage’s metadata, and helps search engines match a page to an appropriate search query.

Long-tail keywords

Long-tail keywords are simply keywords that contain three or more words. Long-tail keywords are important (hence them having their own name) because they catch people further along in the buying cycle and, thus, tend to have higher conversion rates.

Someone searching for “hair extensions” is likely in the early information gathering stage. However, someone searching for “20 inch brown hair extensions price” is likely further along the buying cycle and much closer to purchasing. These keywords are referred to as “high purchase intent” or “high commercial intent.” SEO often assigns one of three search intents to a keyword:

\nNavigational: when searchers are looking for a specific website

\nInformational: when searchers want to know or do something, like create a homemade recipe

\nTransactional: when a searcher wants to buy something

Search volume (average monthly searches)

Search volume is usually measured in average monthly searches. This is the total number of searches each month for each particular search phrase (keyword). Ideally, you’re looking for the keywords with the highest search volume. Ranking highly for search terms with higher search volumes means more potential traffic and conversion potential for you and your store.

Unfortunately, there is not a magic number that represents the perfect search volume for everyone. What constitutes the “right” search volume is going to be different for every site.

Competition

Search volume isn’t the only thing you need to consider. Competition is equally important, if not more. There’s no point trying to rank for specific keywords you have no chance of ranking for. Competition refers to the difficulty of ranking for each particular keyword.

In an ideal situation, your strategy will have high search volume and low competition keywords. However, these gold nuggets are difficult to find and will require some hard work, patience, and maybe a little luck to find.

$\"casandra$

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How to research keywords for your ecommerce SEO strategy

1. Identify your keyword universe

There are a lot of nuances between new stores and existing stores, so for the sake of brevity, I’ll assume you’re working on a brand new website.

If your store is more established, you’ll likely already have a nice baseline of data from which you can pull to help determine the direction you want to take with your research. But for a new site, you’re going to need to lean on competitor research.

The right way to do this is to find the major players in the space that aren’t colossal brands—steer clear of Amazon, eBay, Walmart, and other established, generalist ecommerce websites. Don’t be too dismissive, however, because you don’t want to necessarily stay away from the big informational brands like Wikipedia or Quora. These sites can actually be treasure troves of keyword terms and topics.

You can also start your search using an SEO tool like:

Ahrefs
Moz
Semrush
Google Keyword Planner

For this tutorial, we’ll use Ahrefs. Let’s say you’re an organic pet supplies brand and your main competitor is Only Natural Pet. You can enter its website URL into the Ahrefs search bar and pull up a list of organic keywords the brand ranks for.

$\"competitor$

You can also browse by Top Pages to see which webpages get the most traffic, and the top keyword for each URL.

$\"top$

Open a Google Sheet and start writing down the keywords you want to rank for. Logging each keyword is how you begin to build your keyword universe.

2. Find niche keywords to win

To compete against the 800-pound ecommerce gorillas these days, especially if you’re just getting started, you need to begin with a hyper-niche—a niche within a niche, and sometimes even a niche in that niche (it’s niches all the way down).

Highlighting the importance of specialization, let’s run through the entire keyword research process from start to finish with a real example. Examining something tangible is a good way to make the concepts we’ll cover easier to understand and apply.

Continuing with the pet supplies example above, let’s look at how we can find the right keywords to rank your store for.

Our first step is going to Google and doing some basic searching, starting with good old common sense. All we’re looking to do right now is see what Google comes back with from auto-suggest. For this search, I typed in “dog food,” just to kick things off.

$\"dog$

Many commercial terms are more competitive than ever. At the time of this writing, Chewy was ranking in position one, and Petco ranked in position 2, followed by Amazon in position 3. You can view search volume and CPC right in Chrome and FireFox with Keywords Everywhere.

$\"keywords$

Next, let’s see what all the Google suggestion keywords look like. To do this, we can use a keyword research tool called Ahrefs. Let's start by entering our main keyword, “dog food,” and looking at the potential keyword ideas.

$\"keyword$

Immediately we see that supplies (containers) and type of food (raw, fresh, homemade) are common terms used to specify what these searchers are looking for. Not all of these terms are going to be relevant though. We’ll want to scan the terms and look for modifiers that we can remove using the “Exclude” keywords function.

For example, I’m noticing that some searches have brand modifiers like Royal Canin and Purina. We want to add as many of those to our negative keywords list as possible to further clean up the results. It’s OK if you don’t get every branded term in. You’ll see we included 60 of the top brands in the space. The goal is to get your list down to something more manageable.

$\"keyword$

This leaves us with 342,384 unique keywords, so from here you want to sort by monthly search volume to get a sense of how popular these keywords are.

$\"keyword$

Before going any further, let’s look at what each of these columns means in terms of the metrics they’re showing.

\nKeyword: the actual phrase that is being typed into Google.

\nKeyword difficulty (KD): an estimation of how hard it is to rank in the top 10 organic search results for a keyword on a 100-point scale
\nVolume: the average monthly number of searches for a keyword over the latest known 12 months of data (specifically targets users in the US).
\nGlobal volume (GV): global search volume shows how many times per month, on average, people search for the target keyword across all countries in the Ahrefs database.
\nTraffic potential (TP): this shows the sum of organic traffic that the #1 ranking page for your target keyword receives from all the keywords that it ranks for.
\nCost per click (CPC): the average price advertisers pay for each ad click in paid search results for a keyword.
\nClicks per search (CPS): the ratio of clicks to keyword search volume. It shows how many different search results get clicked, on average, when people search for the target keyword in a given country.
\nParent topic: determines if you can rank for your target keyword while targeting a more general topic on your page instead.
\nSnippet Features (SF): the number of enriched results on a search engine results page that are not traditional organic results.

\nUpdated: the date when Ahrefs last checked search engine results for a keyword.

When looking at keyword data as part of your overall rese arch process, it’s important to recognize that the keywords you identify based on your initial run and first attempts at filtering are just the tip of the iceberg. Understanding how your users think with research like a contextual inquiry will help you identify new keywords.

Any of these terms with a search volume over, say 100 per month, is likely to have a whole universe of related terms around it. For example, let’s look at some of the related terms that come back for a few of the terms in my current list.

💡 Note: I’m using the same list of negative keywords, with a filter set to only show keywords that receive more than 100 searches per month, on just Google.com.

Topic: best dog food

$\"best$

Topic: dog food container

$\"dog$

Topic: raw dog food

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$\"best$

Topic: natural dog food

$\"natural$

This exercise is exactly why you always pull the data and don’t make guesses when it comes to defining your content map and best keyword priorities.

Looking back over the terms generated from the four keywords above as seed terms:

\n“Best dog food” comes back with relevant suggestions including 29,494 other terms.
\n“Dog food container” comes back with relevant suggestions including 2,164 other terms.
\n“Raw dog food” comes back with 10,567 other keywords.
\n“Natural dog food” includes 9,182 additional terms and makes a strong case for creating a content page targeting these keywords.

3. Create a research process

You can run through the above process around 10 to 15 times to build substantial lists of relevant terms to work with. Even easier, you can manage most of these steps right in Ahrefs.

Here’s what my list looks like, including terms throughout the shopping funnel, i.e., specific pet food terms, container sizes, calculators, and top-of-the-funnel terms like “how to” and others.

$\"related$

Armed with a solid list of terms to target, the question remains: Now what? Answer: It’s time to group these into topics.

4. Build a topic map

A topic map is a spreadsheet where you group related keywords together into smaller lists that all roll up under a representative topic.

For example, some of the topic maps from my data set are:

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n

\n Topic: \"Best dog food\" \n
\n Keyword \n	\n Volume \n
\n Best dog food for puppies \n	\n 7,600 \n
\n Best dog food for pitbulls \n	\n 4,400 \n
\n Best dog food for picky eaters \n	\n 2,000 \n
\n How to choose the best dog food \n	\n 50 \n

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\n Topic: “dog food container” \n
\n Keyword \n	\n Volume \n
\n Dog food container 50lbs \n	\n 2,500 \n
\n Dog food metal container \n	\n 1,500 \n
\n Ceramic dog food container \n	\n 500 \n
\n Dog food container with wheels \n	\n 400 \n
\n How to keep ants out of dog food container \n	\n 40 \n

In both of the examples above, I’m taking general swings at grouping together the keywords from my list into topics. But this isn’t the end of our research process. From here, it’s important to determine if these groupings make sense based on content type.

Google has shown time and time again that it prefers to rank specific kinds of content for specific queries. If you want to rank for a particular term or a set of terms, you need to build out the type of content that Google is showing you it wants to see.

The most common types of content are:

Informational pages (think Wikipedia)
Product catalog pages (Category, Sub-Category, Product Detail)
Blog posts (even these can vary in form, but for the purposes of this post I’m going to lump them all together)
Video
Reviews
Visual/infographics
Audio/podcasts

5. Map the different content types

It’s helpful to deliberately plan the types of content you need to create to best target your keywords. The most straightforward way to do this is through some old-fashioned Googling. Create a spreadsheet for yourself using the exported lists of keywords from Ahrefs as a starting point.

Within that sheet, you can create a new tab with the following columns:

Keyword

Topic
Volume
Difficulty

Content Type

The two highlighted rows above will need to be entered manually. Admittedly, this is going to be a bit tedious, but it’s worth the effort! Here’s an example of mapping the different types of content for my dog food container example.

$\"content$

This one is a great example of a mixed search engine results page.

It looks like the easiest path to break onto this SERP is to invest content and link resources into ranking a product category page. Second easiest is a list-form article. However, if you’re selling direct on Amazon, you’re going to need to amass a few thousand reviews.

We can immediately see the results skew toward pages with high commercial intent. There’s the product listing ads (PLA) carousel at the very top (before the text ads), and then we’re greeted with a variety of product category pages.

Now that you’ve gone through your priority terms and mapped all the content types, it’s time to create a plan for how to build out this content. A smart first step is designing a deliberate “content map.” This asset outlines your requirements (your ideal keywords), your blueprint (what content needs to be produced), and your structures (a roadmap for content production).

6. Develop a content calendar

You have your priority keyword list in hand, you know what types of content you need to create, and you’ve mapped these across your site.

Now it’s time to build a calendar so you can put rubber to road and start getting this content live and ranking for your target keywords. To do this, it’s helpful to create additional sheets in my overall keyword file and lay them out by funnel stage (based on search intent).

\n $\"content$ View the full image\n

You’ll also want to bring together all of the other components of this process:

Topic focus
Content type
Test title 1
Test title 2
Test title 3
Target keyword
Additional keywords
Target length
URL

Here’s an active example, including all of the parameters above.

\n $\"content$ View the full image\n

Then, build a sheet specifically for the schedule with the following columns:

Draft completed by date [ACTUAL]
Publish date [ACTUAL]
Draft needed by date [ESTIMATED]
Expected publish date [ESTIMATED]
Author
Status [Not started, Assigned, In progress, Pending, Published]
Blog post type [If post, Category of Post]
Post topic and description
Example site
Recommended URL
Recommended title
Recommended H1
Recommended meta description\n
Target keywords
Notes

You can then bring in your content creation and management resources into this sheet and filter each of these columns to get visibility into your ecommerce SEO efforts from a content and keywords perspective.

Your keyword research process determines your progress

Your search engine optimization efforts are only ever going to be as effective as your process. Most ecommerce store owners, especially when they’re starting out and are strapped for time, don’t have a process in place and aren’t sure how to create one.

Maybe that was you at one time, but now, you have a game plan 😃. To improve your overall SEO marketing strategy, check out our SEO checklist.

Ready to create your business? Start your free trial of Shopify—no credit card required.

\n\n

Ecommerce keyword research FAQ

How do you do keyword research for ecommerce?

Identify your keyword universe.
Find niche keywords to win.
Create a keyword research process.
Build a topic map.
Map the different content types.
Develop a content calendar.

What are keywords in ecommerce?

A keyword is a topic or idea that defines what your webpage content is about. People type keywords into search engines to find specific content online.

Why is keyword research so important for ecommerce content?

Keyword research in ecommerce helps you understand search demand so you can create a high-impact SEO strategy for your store. It helps you learn what phrases to target in both organic search and pay-per-click (PPC), and helps tell Google what your store is about.

What is SEO in ecommerce?

SEO in ecommerce involves optimizing your online store for search engines. The goal is to rank your landing pages—whether it’s a product page, homepage, blog post, or category page—high in search, based on what people are searching for.

\n","High performance search engine optimization is built on keyword research, and your keyword research is only as good as your process. The most valuable first step you can take is to identify what types of terms you should pursue, aggressively expand that list, and then decisively cull it down to what’s most relevant. Today's post will show you how to do just that.","

$\"keyword$

High performance search engine optimization is built on keyword research, and your keyword research is only as good as your process.

The most valuable first step you can take is to identify what types of terms you should pursue, aggressively expand that list, and then decisively cull it down to what’s most relevant. Today's post will show you how to do just that.

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Your business card is represents your company’s brand. It provides contact information like your name, email, website, and phone number.

Your business card not only needs to explain what you do and convey a sense of trust, it also has to contain the important information people need to learn more about your brand and get in touch.

If you’re still bootstrapping your ecommerce business, or if cash flow is tight, you don’t need a pro designer to make custom cards. There are tons of free business card makers and templates you can use to DIY.

10 business card makers

If you don’t yet have a professional business card, don’t worry. There are many available tools to create and/or print off a stunning design so potential clients and customers remember your business.

We’ll walk you through 10 of the most popular business card makers below.

1. Shopify’s free business card maker

Best for ecommerce brands.

Shopify’s free business card maker is extremely quick and easy to use. Simply enter the information you want to appear on your business card, upload your logo, and click the Create button.

From there, your business card mockup is emailed to you for downloading and printing. Easy peasy, right? The only downsides are that your business card design is not very customizable and you have to find your own printing.

However, if what you need is a quick (and free) business card design, Shopify makes sure you still look professional. Then you can consider getting a more customizable design as your business grows.

And if you’re really on a budget—like most brand-new ecommerce brands are—you can easily pick up cardstock from the store and print the cards yourself!

Price: Completely free to use.

2. Vistaprint

Best for all-in-one design and online printing.

Vistaprint has three options for making your business cards:

Browsing its templates to create your own design
Uploading an already-made design (to have your free Shopify business card printed)
Utilizing its design services to have one of its designers create a business card for you

If you decide to design a card inside Vistaprint, you can search through its templates until you find one you like. Then customize the text, change the colors to match your brand, and even add shapes or a QR code if you wish.

Once you’re done with your design—or if you already had a design and just needed to get cards printed—it’s time to select your materials.

Choose your paper thickness, card finish, and corner design of your business cards. For example, do you want square or rounded corners? (Keep in mind that this may change the cost of your cards.)

Then add to cart, check out, and you’re in business!

Price: Starting at $17/100 business cards.

3. MOO

Best for creative business card designs.

With MOO, you can create a design from a template or from scratch, or you can upload an existing design you simply need printed.

MOO’s offers a variety of card design options, but they can also get a little pricey. With options like square cards, mini cards, gold foil accents, and more, you can get creative with your business card design.

With MOO, you can also create a variety of “backs” to your business card, so you have different designs to choose from when handing out your cards. While not necessary, it’s a fun way to ensure your cards stand out.

Once you’ve finalized your design, add the cards to your cart to check out. Soon, you’ll have your brand-new business cards shipped right to your door.

Price: Starting at $20/50 business cards.

4. Staples

Best for businesses with a local Staples.

\n\n

Staples is more than an office supply store. You can head over to its website to design—and print—your very own business card. Create the design from scratch or browse its template selection to get started.

Update the text, upload your logo, access Shutterstock photos for just $1.99 each for a single-time use, add a QR code, and even search for icons to use in your design.

Once you’ve finished, Staples requires you to check a box confirming you’ve proofread your card. After all, you don’t want any typos on your printed business cards. Then you can check out and get them printed.

If you have a local Staples store, you can even select same-day pickup if you’re in a hurry.

Price: Starting at $14.99/250 cards.

5. Jukebox

Best for same-day business card printing.

If you already have a business card design and you just need to get them printed (for example, if you’ve created your design with Shopify’s free business card maker), Jukebox is a great place to start.

With a number of card materials to choose from—and even specialty card options like foil, painted edges, and sparkle—you can upload your designs and work with Jukebox’s printing team to ensure the cards end up exactly how you envision.

During checkout, you can choose to have someone on Jukebox’s printing team review your uploaded PDF to make sure everything accurately lines up on the card.

And if you’ve put off ordering cards until the day before—or day of—an event, you can select same-day or next-day printing at checkout to ensure a quick turnaround.

Price: Starting at $45/250 cards.

6. PsPrint

Best for die-cut business cards.

PsPrint is another online design tool that allows you to either upload your existing business card design or browse its templates to create one from scratch. Choose from a number of templates to create a standard, full color, thick, or even folded business card.

One of PsPrint’s more special offerings is the ability to create a die-cut business card. These are uniquely shaped with cutouts that tell your business’s story.

For example, a dentist’s office might have a business card shaped like a tooth, while a restaurant or food truck might have a bite taken out of their cards.

One downside to PsPrint is it has no templates for designing a card. For this technique, you’ll need to get a special business card design created beforehand.

Price: Starting at $14.44/50 cards. Die-cut business cards start at $139/500 cards.

7. GotPrint

Best for business cards on a budget.

On top of being incredibly affordable for brands, GotPrint also has one of the more user-friendly design interfaces. Similar to many well-known online graphic design software, GotPrint has an easy-to-use design tool so you can quickly customize your business card design.

Choose from a number of shapes, backgrounds, and design elements to elevate your business card design.

Remember to keep your card design relevant to your industry and your branding so your small business becomes more recognizable. Then, when you’re happy with your design, you can proceed to order however many business cards you need.

Price: Starting at $7.70/100 cards.

8. Elite Flyers

Best for brands that need a card designed for them.

Elite Flyers doesn’t have an online tool for creating your own card, but if you don’t already have a design to upload, its designers can create a custom card design for an additional $35.

This is useful if you want a more customized design than you can create with a free business card maker but don’t feel like you have the skills to design one yourself.

And while you can order a smaller amount of business cards if you choose, its standard business cards start around $35 for a batch of 1,000. With the additional $35 for a business card design, you can get 1,000 new business cards for less than $100.

Price: Starting at $20/100 cards or $35/1,000 cards.

9. Zazzle

Best for brands that want a lot of choices.

If you have no idea what you’re looking for in a business card and want a ton of template options to choose from, Zazzle is the tool to check out.

Keep in mind that while its cheapest, most basic template (pictured above) starts at $5.25 for each pack of 25 cards, more complex designs cost more. But if you’re looking for a high-quality business card, you might want to utilize one of the better designs.

Then you can personalize the design with your information and send it off to be printed and shipped.

Price: Starting at $5.25/25 cards.

10. Canva

\n\n

Canva, which is often used to create social media images, can also make business cards. Choose from one of the suggested layouts or build your own from scratch. Business cards take longer to make with this tool, but they can be completely customized.

Price: Free.

How to choose the best business card printing service

We’ve covered 10 of the most popular business card makers, but how do you know which is going to be the best option for printing your cards?

There are a number of factors that determine the best business card printing service. We cover them more in-depth below, so you can make the most informed decision.

Quantity

How many business cards do you need? If you’re just starting your business, you might not want to initially order thousands of cards. Instead—especially if you’re testing the waters with a new design—try ordering just 100 or so cards, start distributing them, and see how they perform.

While the cost per card tends to go down the more you order, you don’t want to be left with boxes on boxes of business cards with a design that doesn’t convert.

When searching for the right business card printing service, make sure they don’t require you to start out with a higher quantity than you’re comfortable with. Some printing options we listed let you order as few as 25 to 50, while others prefer you start at 1,000.

Shipping

Think about how quickly you need your business cards. If you’ve put this off until the last minute and now you need them for a networking event, you might want to use a local printer or a service with same-day delivery (like Staples or Jukebox, both of which we mentioned above).

If you don’t need them quickly, then you’ll want to pay attention to the standard turnaround time and shipping costs. Some sites offer free shipping, so if cost will be a factor in your decision making, keep an eye out for lower shipping fees.

Card material

The fancier the paper stock you choose, the more expensive your business cards will be. However, if you have a bit of wiggle room in your budget, unique business cards will stand out more than standard ones.

Standard business card material is likely matte or semi-gloss, but you could choose premium business card materials like:

Glitter
Foil
Linen
Pearl
Bamboo
Kraft paper
Uncoated

You can also opt for ultra-thick cards or sleek thin cards for something different. If you want something special, look at each of the card materials the above business card makers offer to see what resonates with you.

Customization

Some business card makers allow you to customize every aspect of a template, while others only let you insert personalized information instead of the placeholder content.

For a unique design, you’ll want to choose a tool with more customization. If your goal is a basic business card you can start handing out as soon as possible—and as cheaply as possible—go ahead with Shopify’s free business card tool and print them off yourself.

Size and shape

While the standard size and shape is a horizontal 3.5 inches by 2 inches, there are special business card sizes you can choose as well. Some card makers offer square cards, mini business cards, and vertical cards to make you stand out more. And don’t forget PsPrint’s die-cut cards for a unique card shape.

Vertical cards likely won’t cost more, but the other shapes can have an added cost. Make sure they fit in your budget—just because other shapes and sizes look cool doesn’t mean you want to overspend.

How to make a business card template

When creating your design, you can turn it into a free business card template for future use. When you need to order more, make a change, or make cards for your staff, it’s easier and more cost effective to return to your original template instead of starting over.

To create your template, save it in the program you’re working in and export it to your computer. Extract the vector graphic from the file so you can open it in a design program for future edits.

Business card design template

Templates are especially helpful when you’re in a bind and need to whip up a design on a tight deadline. Here are some options to check out:

No matter which business card maker you choose, consistency is key. Your brand needs to be cohesive, and that includes the look and feel of your business card.

Business card design best practices

Keep the design simple

A business card has one purpose: to help people contact you. If your design is too complex, it will be harder for the person holding your card to find the information they need. They should be able to quickly glance at your card and learn everything they need to know to contact you.

Use a single image

In most cases, a simple design means sticking to one image, typically your logo. The image you choose should quickly and clearly convey your brand. Anything else is just a distraction.

Remember important information

Your business card needs to have a clear design, but the content it contains is just as important. Make sure any important information, such as your name and contact details, is included and easy to find.

Choose an easy-to-read font

In the name of clear communication, your font choice should be simple. While you can use a more elaborate font for your logo, information like your name, phone number, and email address should be easy to read—even for people with slight vision problems.

Invest in high quality

Finally, your business card is like a mini version of your business. If your business card is low print quality, people will assume your business is low quality, too. No matter what, make sure you work with a good printer and use a high-resolution version of your logo. And opt for the best card stock you can afford!

Design your custom business card today

If you need business cards but haven’t gotten around to making any yet, now’s the time. There are many free templates and business card makers available to help custom design your own. Choose one and get started today!

Ready to create your first business? Start your free trial of Shopify—no credit card required.

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Business card maker FAQ

What is the best free business card maker?

Free Business Card Maker from Shopify uses all your contact information and logo to create branded business cards. You can create your design in a few seconds and then print it immediately.

Are MOO business cards good?

MOO has some of the best card printing services around. It provides high-quality card options with professionally designed templates and high-end packaging. Prices are higher than other printing services, but the price is worth it if you have the budget.

What is the best material for business cards?

Paper is the most commonly used material for business cards. There are many different types of paper you can use, from thin to think, uncoated to coated, and more.

What is the best place to download blank business card templates?

Canva offers free business card templates you can customize and make your own. There are also blank business card templates for Microsoft Word or Excel at Vertex42.

","Looking to spruce up your business card? Do it yourself with these free tools and templates.","

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Looking to spruce up your business card? Do it yourself with these free tools and templates.

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TED is a series of conferences that present “Ideas Worth Spreading” that has garnered recognition around the world.

A large number of Nobel Prize winners have presented at TED, including Elon Musk, Jane Goodall, and Larry Page. Many of the presentations, known as TED Talks, present ideas that are particularly valuable to entrepreneurs.

Need a bit of inspiration? Discover 15 of our favorite TED Talks for becoming a successful entrepreneur.

14 Most Inspiring TED Talks for Entrepreneurs

1. Simon Sinek: How great leaders inspire action

\n\n

People don’t buy what you do, they buy why you do it. Simon Sinek is an author, motivational speaker, and strategic communications professor at Columbia University. Sinek has a simple but powerful model for inspirational leadership that starts with his famous “golden circle of motivation” and the question “Why?”

If you like Simon Sinek’s TED Talk, you should also check out his popular blog, Re:Focus, which is regularly updated with fascinating articles that will help entrepreneurs build businesses. Also check out his book Start With Why: How Great Leaders Inspire Everyone to Take Action.

2. Elizabeth Gilbert: Success, failure and the drive to keep creating

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Elizabeth Gilbert is the author of Eat, Pray, Love. In her TED Talk, she explains that both great success and failure are seen as the same in our minds and vault us into an area of discomfort. However, she then tells us the solution is to find your home.

“Your home is that thing to which you can dedicate your energies to such singular devotion that the ultimate results become inconsequential.”

Meaning, success, and failure will all throw you for a loop. But if you focus on what you love, you won’t lose your way. What that means for small business owners and business leaders is that you can weather the storms of success and failure by getting back to the thing you love—the reason you started your business in the first place—and find your home.

3. Seth Godin: How to get your ideas to spread

\n\n

Be remarkable. Safe is risky. Being very good is one of the worst things you can do. Everyone has heard the expression “The best thing since sliced bread,” but did you know that for 15 years after sliced bread was invented, it wasn’t popular? The success of sliced bread, like the success of anything, was less about the product and more about whether or not you could get your idea to spread.

Marketing expert and author Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin has published almost a dozen bestselling books, some of the most popular being:

Purple Cow: Transform Your Business by Being Remarkable

All Marketers Are Liars

Linchpin: Are You Indispensable?

Poke the Box

4. Brené Brown: The power of vulnerability

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Dr. Brené Brown is a professor, lecturer, author, researcher, and podcast host. In her TEDx Talk, she explains that in her years of research, she has found the courage to be vulnerable and knowing that you are enough are the keys to happiness and being successful.

Vulnerability is seen as a weakness in the business world, but Brown explains that vulnerability is the “birthplace of joy, of creativity, of belonging, of love.” If you want to check out more of what Dr. Brown has to say about how vulnerability can make you successful, you can read her book, Daring Greatly.

5. Bill Gross: The single biggest reason why start-ups succeed

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Bill Gross is the founder of Idealab, a well-known incubator of new inventions, ideas, and businesses. According to Gross, the single factor that has the most effect on whether a startup succeeds is timing. It accounted for a 42% difference between success and failure in the startups Idealab helped get off the ground.

Gross cites a great example of this when he mentions a video streaming company Idealab supported, called Z.com. It was a great idea, and had excellent funding and a great business model, but in 1999, the time the company launched, it was still too hard to watch videos online. Z.com went out of business in 2003. In 2005, after Adobe Flash allowed the world to watch videos online more easily, YouTube appeared.

6. Amy Cuddy: Your body language may shape who you are

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Fake it until you become it. That’s the lesson social psychologist Amy Cuddy imparts to the audience of her TED Talk. Through lab experiments and her own life experience, Cuddy explains how power posing can physiologically change your mind, your behavior, and your life.

Cuddy says that body language doesn’t just change the way that others see you—it also changes how you see yourself. Her research shows that if you use a power pose for two minutes before a stressful job interview or presentation, it can change the testosterone and cortisol levels in your brain and make you perform better.

If you’d like to learn more about how your body language can change your life, you can read her book, Presence: Bringing Your Boldest Self to Your Biggest Challenges.

7. Bel Pesce: 5 ways to kill your dreams

Bel Pesce is a Brazilian entrepreneur, author, and lecturer. After graduating from MIT and a successful run in Silicon Valley, Pesce returned to Brazil so she could help people become better entrepreneurs. In her TED Talk, she goes over the five things that successful people do not think or do.

She explains things like the idea of overnight success—“Your overnight success story is always a result of everything you’ve done in your life through that moment.”—and that the journey to your dream is as important as the dream itself: “Achieving a dream is a momentary sensation, and your life is not. The only way to really achieve all of your dreams is to fully enjoy every step of your journey.”

8. David S. Rose: How to pitch to a VC

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David S. Rose is a serial entrepreneur and investor, so he’s been on both sides of the table during pitch meetings. His TED Talk is about how you can create effective VC pitch packages to venture capitalists so you can get funding for your own businesses.

Rose gets straight to the point and goes through practical and logistical details that should be included in every VC pitch package. He covers:

How many seconds you have to catch an investor’s attention
The 10 characteristics you need to showcase in your pitch
How long your pitch should be
How you should structure your pitch
The tools you should get for your presentation (i.e., what software should you use, remotes, etc.)

If you’d like to learn more about how you can be a more effective presenter in investment meetings, you can pick up his book, Angel Investing.

9. Regina Hartley: Why the best hire might not have the perfect resume

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The perfect résumé doesn’t mean that a candidate is perfect for the job. Regina Hartley expresses this point by presenting the résumé of a candidate who was given up for adoption, had dyslexia, never finished college, job hopped for a while, and then went to live in India for a year. Who was the candidate? Steve Jobs.

Hartley is a human resources expert and presents her ideas of the silver spoon candidate and the scrapper in her TED Talk. Through her research and experience, she highlights the idea of post-traumatic growth and how it makes scrappers put forth better work. And that in the end, whatever is on their résumé, if you give them the opportunity, people with passion and grit will amaze you.

10. Shawn Achor: The happy secret to better work

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In this TED Talk, Shawn Achor humorously explains that you can train your brain to be more positive. He shares the importance of positive thinking to your success and happiness. Citing various research, he shows your brain, when positive, is 31% more productive than when it is not.

Achor is a psychologist and CEO of Good Think Inc. If you want to learn more about the power of positive thinking and how you can train your brain, check out his books Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being,and The Happiness Advantage.

11. Julissa Prado: 3 rules to help you build a successful business

Julisa Prado quit her corporate job and founded Rizos Curls—one of the first Latina-owned hair care brands aimed at celebrating natural hair. In this TED Talk, she goes over her three rules for building a successful business.

Her strategies center around using your small business stature as a strength, knowing who you are, and trusting yourself. Prado uses a great anecdote about how Rizos Curls entered a major retailer for the first time.

As a self-owned, self-funded small business, she decided to break some rules when marketing the launch. Instead of using traditional business wisdom and investing a huge amount of marketing dollars, she hired a mariachi band, rode to the store on a horse, and put the whole thing on TikTok for less than $1,000.

Learn more: The Big List of 40+ Tools to Set, Track, and Conquer Your Goals

12. Tracy Young: How vulnerability makes you a better leader

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In this TED Talk, Tracy Young shares how her inability to be her full self stunted her own personal growth, as well as the growth of her company. She openly shares her experiences as a woman CEO and how she felt pressure to hide her womanhood. Young even recounts how she had a miscarriage at the office and simply went back to work right after, pretending that nothing happened, because she didn’t want to be seen as weak or vulnerable.

Then, Young explains how when she dared to be her full self and asked her team for help, it changed everything. The entire team pulled together and they were able to increase their revenue growth and get them from a startup to a medium-sized business. And it also changed the culture of the company for the better.

13. Leticia Gasca: Don’t fail fast—fail mindfully

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“In premodern Italy, failed business owners with outstanding debts were taken totally naked to the public square, where they had to bang their butts against a special stone while a crowd jeered at them.” This is the visual Leticia Gasca gives at the beginning of her TED Talk. She uses it to explain that excessive punishment for failures stifles innovation and business creation.

Gasca is the co-founder of the movement Fuckup Nights and the Executive Director of Failure Institute. Her premise is that the business mantra should change from “fail fast” to “fail mindfully.”

She explains that:

You shouldn’t be ashamed of your failures. Failure is essential to growth.
You should be aware of the impact and consequences of the failure of your business. Remember you have employees that are now out of a job, and suppliers and investors who may have been depending on you.
You should learn from your failures.
You should know that you are responsible for sharing these lessons with the world.

14. Sangu Delle: There’s no shame in taking care of your mental health

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Sangu Delle is an entrepreneur and clean water activist from Ghana. The message of his TED Talk is simple: take care of your mental health. Delle talks through his journey of dealing with his own bias that men shouldn’t worry about their mental health. He discusses how he learned to deal with anxiety in a world that doesn’t value emotions.

Ready to create your business? Start your free trial of Shopify—no credit card required.

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What is TED Talks FAQ

What is the purpose of TED talks?

The purpose of TED talks is to spread ideas. TED stands for Technology, Entertainment, and Design, and the talks seek to promote and share knowledge and inspire action on a wide variety of topics. TED talks are usually informative, thought-provoking, and inspiring.

What are TED talks mainly about?

TED talks mainly focus on ideas worth spreading in the areas of technology, entertainment, and design (TED). They cover a wide range of topics, from science to business to global issues. TED talks are meant to inform, inspire, and motivate audiences with powerful stories and innovative thinking.

What does TED stand for?

TED stands for Technology, Entertainment, and Design.

What is a TED and how does it work?

TED is an acronym for Technology, Entertainment, and Design. It is a nonprofit organization that has become famous for its conference series, TED Talks. TED Talks are short, powerful talks of 18 minutes or less, which are given by leading experts in the fields of technology, entertainment, and design. The talks are shared online and are available to anyone, free of charge. TED Talks are designed to inspire and inform, and have become a popular source of knowledge and motivation for people around the world.

","Need some inspiration and motivation on your entrepreneurial journey? Here are the 14 best TED Talks for entrepreneurs you should watch.","

$\"TED$

Need some inspiration and motivation on your entrepreneurial journey? Here are the 14 best TED Talks for entrepreneurs you should watch.

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Buyers guides are the fastest way to influence buying decisions and make online sales.

These landing pages expose people’s struggles, show how your product helps, and act as a 24/7 sales team that creates new business opportunities for you.

Major retailers like REI and Best Buy have been using buyers guides for years. While smaller brands tend to ignore them, this piece of content can work wonders for lead-generation efforts.

Want in on the action? This guide will walk you through how to create a buyers guide, with examples and tips from top-notch online retailers.

Table of Contents

What is a buying guide?

A buying guide is an online article that helps customers make a purchasing decision. It provides considerations for a specific product, including functionality, accessibility, size, maintenance, price, and different features betweens models or brands.

Understanding buying guides

Buyers guides are helpful for selling high-ticket items such as outdoor gear, furniture, or appliances.

Wayfair is known for creating buyers guides for its products, such as its mattress buying guide.

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Say you went to buy a mattress online for the first time. Wayfair’s buyers guide would help by teaching you:

When to buy a new mattress
How to choose a mattress based on size and sleeper type
The different types of mattresses
How to choose a foundation

Buyers guides convey general recommendations and tips outside the standard product description. This helps coach buyers through the decision-making process so they can determine the best setup for themselves.

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The most helpful thing [for creating a buyers guide] is honesty. Customers want to feel like they can trust you and have confidence in your expertise.
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Jade Rowlett, ecommerce copywriter
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The end goal is to make a sale from your buyers guide. That’s why many brands have strategic calls to action throughout their guides. Once a shopper feels confident in their decision to buy, a CTA can bring them straight to the product page.

How to make a buyers guide

Define your audience
Offer product-led solutions
Format for fast and easy reading
Focus on search engine optimization
Add a CTA

1. Define your audience

Buyers guides aren’t generic documents. You want to address the challenges a shopper faces in the buying process. By knowing who you’re talking to, you can tailor content to a shopper’s values and needs.

For example, if you know customers value good deals and saving money, you can highlight price differences between different brands and styles.

You can learn this information a few ways:

\nSurveys. Encourage customers and non-customers to take a survey. Ask questions about their demographics (age, family, occupation) and about their interests, values, and pain points. The goal is to find out a shopper’s challenge and what motivates them to buy.

\nDigital analytics. Look at your online audience to gain more information about their interest. Scan Google Analytics to discover user interest and behaviors on your website and understand what topics they find interesting. You can also tap into market research from Nielsen and Pew Research Center to uncover trends in your product category.
\nSocial media. Scan social media networks and see what conversations are happening around your product. A quick search on TikTok or Instagram can reveal tons of data about many consumer products. For example, search “vacuums” on TikTok and you’ll learn that buyers want vacuums that are light and effective.

Your audience’s buying habits can change as new trends appear. You may also discover new customer groups altogether as you research your buyers guide. Stay flexible and adapt to the data you uncover. It’ll help you create more effective content that drives sales.

Check out our article Finding Your Ideal Customer: How to Define and Reach Your Target Audience to understand your buyers even more.

2. Offer product-led solutions

You’ve done the legwork to define your audience and their challenges. Now you want to put that information to use. Build the outline of your buyers guide based on pain points and lead with the solution.

[A helpful buyers guide] gives shoppers takeaways and points to consider before jumping into an impulsive buying situation. I remember brands when they answer the questions I was asking in my head.

Ben Clarke, Digital Marketing Analyst at James and James Fulfillment

Want to answer the questions in your customer’s head? Use the following template to create your buyers guide:

\nWhat is it? Open your guide with a brief overview of the product. Include a high-level definition and two or three top benefits of owning your product.
\nTypes. Whether it’s outdoor adventure gear or televisions, there are often many models available to a shopper. Your buyers guide should review the different product types, individual benefits, and features, and how consumers use them.
\nFAQ. What common questions do shoppers have about your product? Be sure to create a section that addresses the most important ones. This helps shoppers overcome any hesitations and can lead to a sale.
\nConsiderations. What should shoppers look for when purchasing your product?
\nSocial proof. Customer testimonials and reviews are a great way to build trust with shoppers online. Shoppers tend to rely on the opinions or actions of others to inform their own. Add one or two testimonials to your guide to help shoppers check out your products and validate a purchasing decision.

Include any other sections relevant to your product. For example, a new homeowner buying a microwave for the first time may need details about features, use cases, or styling tips, while a family upgrading their fitness trackers may need to know when the best time to upgrade is.

It all comes back to defining your audience and their struggles, and matching your buyers guide to those struggles to help alleviate their pains.

3. Format for fast and easy reading

People mostly scan when reading online. Large, dense paragraphs won’t communicate your product's value to readers. The way you format your buyers guide influences whether someone buys or bounces from your page.

Create a checklist to make sure your content has:

\nThe 80/20 rule. Most relevant information for readers is at the beginning of an article.
\nJump links. Make it easy for readers to find the information they want.
\nBulleted lists. Help readers scan text quickly.
\nPlain English. Sentences are short, between 15 and 20 words maximum.
\nImages. All images help describe arguments or points.

Wayfair, for example, understands that mattress types are a dense topic for its customers. Rather than write a wall of text describing them, it visualizes the information using an infographic.

Readers can easily see the differences between the different types of mattresses and their best features in the following graphic.

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Use images and videos to break down long sections of text. Visuals deliver information quickly, with humans processing visuals 60,000 times faster than text. Bonus tip: You can repurpose this content for social media to promote your buyers guide, too.

4. Focus on search engine optimization

Sixty-three percent of all shopping begins online. People use search engines like Google to look for information about new products. If you can optimize guides to show up for those search terms, you can guide more traffic to your site.

Take, for example. The page ranks for multiple high-intent keywords such as “microwave sizes” and “microwave buying guide.”

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Google can also add the buying guide to your product pages. Notice how when searching for microwave ovens, Best Buy’s buyers guide pops up under the main listing. This drives more traffic to your buyers guide and can improve conversion rates in your store.

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Use SEO-friendly keywords in your headings and subheadings. Answer questions people are actually searching for, not what you think they’re searching for. This dictates the direction of your buyers guide and prevents customers from bouncing and trying to find answers elsewhere.
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Jade Rowlett
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A few tips for optimizing your buyers guide for search engines include:

Find a target keyword in an SEO tool like Ahrefs. Make sure it’s related to your product, such as “microwave buying guide” or “television buying guide.”
Include the keyword in your page title and URL.
Send your guide through an optimization tool like Clearscope. This will tell you if the guide matches the intent of online shoppers.

5. Add a CTA

The point of your buyers guide is to encourage a purchase. Placing CTAs throughout your page can help improve conversions and sales. You can use CTAs in two ways:

\nAt the end of your guide. Once people finish reading, you can guide them to your page of choice. Best Buy, for example, invites people to shop coffee makers or find a nearby store.

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\nNext to select products. If you’re mentioning multiple products throughout the guide, place relevant CTAs near the product. REI takes this approach by hyperlinking to a product page in a product’s title. You could also place a button near the product.

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Buyers guide examples

Good Housekeeping

Women’s magazine Good Housekeeping is known for its in-depth buyers guides. Its research department, The Good Housekeeping Institute, tests every product in a given category and assesses the top models to create a truly expert review.

Good Housekeeping covers everything from blenders to noise-canceling earbuds to robot vacuums to office chairs and more.

A recent one that stands out is its guide to the best smartwatches.

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The buyers guide walks you through how Good Housekeeping tests each smartwatch. Plus, the information is easy to understand and scannable. This helps readers get the information they want, fast.

For example, Good Housekeeping breaks down its top picks into a table with best-use cases and where to buy. So if you felt the Apple Watch Series 8 was the best fit for you, you could easily go buy it on Amazon from the guide.

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Consumer Reports

Consumer Reports is a nonprofit consumer publication dedicated to independent product testing and consumer-oriented research. It’s no surprise to see it produces practical buyers guides. Similar to Good Housekeeping, Consumer Reports describes the testing used to determine what it thinks the best models of products are.

Its Wireless and Bluetooth Speaker Buying Guide opens with a story relatable to readers. It covers what wireless speakers are and popular ways to use them. It also states how the guide will cover speakers for every budget.

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What stands out about Consumer Reports is the honesty and transparency. It discusses different types of speakers, WiFi tech terms, and buying considerations.

Consumer Reports also provides readers with photos of key features to look for in a speaker. Whether you buy online or in-store, you know exactly what you need from it and can identify it easily.

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REI

American retail and outdoor recreation brand REI offers a great example of buyers guides written by an ecommerce company. REI puts its buyers guides under “Expert advice” on its website, which builds trust with visitors looking for credible advice. The page is also filled with gift guides to help people do research before big sale events and holidays.

REI’s buyers guides are concise and straightforward. If you click on How to Choose Insulated Outerwear, you’ll notice there is no lengthy description or story. REI leads with problems solved by a product solution.

The first line leans into a common pain point for buyers, stating, “If you need a jacket to wear when conditions are so cold that a midlayer alone won’t cut it, you need insulated outerwear.” This helps orient the reader and tells them they are in the right place and that they’ll get the information they’re seeking.

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REI uses multiple calls to action throughout its buyers guide. For example, if a water-resistant down sounds like the best insulated outerwear, you’re only one click away from purchase.

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Best Buy

Consumer electronics retailer Best Buy creates buyers guides for many of its electronics products, including activity trackers, major appliances, cameras, and more.

What makes these guides unique is the format. Best Buy’s guides, like its Coffee Maker Buying Guide, don’t read like standard articles. Instead, they’re formatted for fast and easy reading.

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Light paragraphs with headers and section breaks make the guide easy to scan and hold a reader’s attention. Readers can also jump to read about specific coffee makers they want information about right away, making it easier for readers to learn, decide, and head from the page to make a purchase.

MacRumors

MacRumors has an entire section of its website dedicated to buyers guides for Apple products. Whether you’re looking for the latest iPhone or MacBook, you can find unbiased information for the best Apple products on the site.

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In its iPad buying guide, for example, the information is laid out so you can quickly compare all the available models and features in minutes.

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If you scroll down, you can see more detailed information about each iPad model. You’ll also learn how to choose the best iPad based on your needs.

Create your buying guide today

Whether you’re selling used cars, chargers, or Chromebooks, buyers guides are essential to selling online. They help potential customers make informed decisions, improve conversion rates, and increase revenue.

With the above tips in hand, you’re well on your way to building a powerful content marketing asset for your small business. Create your first one today. You’ll soon see the benefits of more leads and sales thanks to your buyers guide.

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Ready to create your business? Start your free trial of Shopify—no credit card required.

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Buying guide FAQ

What is a buyers guide?

A buying guide is a comprehensive resource that provides information, advice, and comparisons on products or services to assist consumers in making informed purchasing decisions.

How do I make a buyers guide?

To create a buyers guide, research the market, gather relevant product or service information, and compile it in a user-friendly format, including comparisons, pros and cons, and expert recommendations.

What makes a good buyers guide?

A good buyers guide is unbiased, up to date, and thorough, offering clear comparisons, genuine customer reviews, and practical advice to help consumers make well-informed choices.

Are buyers guides reliable?

The reliability of a buyers guide depends on its source; trustworthy guides are typically created by reputable organizations or experts with a deep understanding of the market and products being reviewed.

","Buyer’s guides are the fastest way to influence buying decisions and make sales. These landing pages expose people’s struggles, show how your product helps, and acts as a 24/7 sales team that creates new business opportunities for you. Learn how to create one in this guide.","

$\"buying$

\n\n

Buyer’s guides are the fastest way to influence buying decisions and make sales. These landing pages expose people’s struggles, show how your product helps, and acts as a 24/7 sales team that creates new business opportunities for you. Learn how to create one in this guide.

",{"_1698":1723,"_334":1881,"_1185":1882},"How to Create a Buying Guide for Your Store (2023)","Buyer’s guides are the fastest way to influence buying decisions and make sales. Learn how to create a buyer’s guide with tips and examples in this article.",{"_1698":1728,"_19":1729,"_1730":1731,"_1732":1395},[-5,-5,-5,1885,1887,-5,1889],{"_1698":1736,"_1737":1886,"_1739":1740},"{\"en\":\"https://www.shopify.com/blog/buyers-guide\",\"en-ca\":\"https://www.shopify.com/ca/blog/buyers-guide\",\"en-gb\":\"https://www.shopify.com/uk/blog/buyers-guide\",\"en-au\":\"https://www.shopify.com/au/blog/buyers-guide\",\"en-id\":\"https://www.shopify.com/id/blog/buyers-guide\",\"en-nz\":\"https://www.shopify.com/nz/blog/buyers-guide\",\"en-za\":\"https://www.shopify.com/za/blog/buyers-guide\",\"en-ng\":\"https://www.shopify.com/ng/blog/buyers-guide\",\"en-ph\":\"https://www.shopify.com/ph/blog/buyers-guide\",\"en-sg\":\"https://www.shopify.com/sg/blog/buyers-guide\",\"en-hk\":\"https://www.shopify.com/hk-en/blog/buyers-guide\",\"en-ie\":\"https://www.shopify.com/ie/blog/buyers-guide\",\"en-my\":\"https://www.shopify.com/my/blog/buyers-guide\",\"en-in\":\"https://www.shopify.com/in/blog/buyers-guide\"}",{"_1698":1736,"_1737":1888,"_1739":1743},"[{\"title\":\"29 Best Affiliate Marketing Programs for Beginners\",\"url\":\"blog/best-affiliate-programs\"},{\"title\":\"How to Sell On Etsy Successfully (While Maintaining Your Independence)\",\"url\":\"blog/sell-on-etsy\"},{\"title\":\"How to Start a Pet Business + Ideas\",\"url\":\"blog/pet-business\"},{\"title\":\"How To Make Your First Ecommerce Sale—Fast (Tutorial 2024)\",\"url\":\"blog/make-your-first-sale\"},{\"title\":\"7 Step Product Development Process Explained\",\"url\":\"blog/product-development-process\"},{\"title\":\"Cyber Monday- Your 7-Minute Survival Guide\",\"url\":\"blog/cyber-monday-guide\"},{\"title\":\"Top Wholesale Marketplaces to Sell Your Products (2024)\",\"url\":\"blog/wholesale-marketplace\"},{\"title\":\"How a Jewelry Business Generates 76.8% of Orders Selling on Amazon with Shopify\",\"url\":\"blog/amazon-with-shopify-case-study\"},{\"title\":\"Turn Showrooming Into Sales- Introducing Buy Online for Shopify POS\",\"url\":\"blog/turn-showrooming-into-sales-introducing-buy-online-for-shopify-pos\"},{\"title\":\"TikTok Merch: How To Make and Sell it on Tiktok\",\"url\":\"blog/make-merch-tiktok\"}]",{"_1698":1736,"_1737":1745,"_1739":1746},"15 Oct 2021","pageInfo",{"_1698":1893,"_1894":1895,"_1896":1395,"_1897":1137,"_1898":1899,"_1900":-7,"_1901":1902},"PageInfo","endCursor","eyJsYXN0X2lkIjo1NTYyODc2NTU5NzAsImxhc3RfdmFsdWUiOjE2MzQzMzI4MjgwMDB9","hasNextPage","hasPreviousPage","startCursor","eyJsYXN0X2lkIjoxMjA0MzYyMjksImxhc3RfdmFsdWUiOjE2NTQ2NDgyMDAwMDB9","nextPageHref","previousPageHref","/my/blog/authors/michael-keenan?page=before%3AeyJsYXN0X2lkIjoxMjA0MzYyMjksImxhc3RfdmFsdWUiOjE2NTQ2NDgyMDAwMDB9","author",{"_1698":1728,"_1905":1906,"_1907":1908,"_19":1729,"_1730":1909,"_1732":1395},"bio","Michael is a marketer with a background in ecommerce and community building. He's also a creator and founder of Peak Freelance.\n\n","firstName","Michael","https://www.gravatar.com/avatar/104375eb7d4622e1111818021fec5870?s=200&d=404","retailMessagesExperiment","retailMessagesExperimentContent",{},"actionData"]