Plus partner

CQL

Accepting new clients
CQL

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Primary location

Grand Rapids, United States

Languages

English

About

Business description

With nearly 30 years experience, CQL is the leading digital commerce agency bringing multi-disciplinary, holistic solutions that elevate customer experiences and drive business outcomes for D2C brands and B2B corporations.

Other services

Business strategy guidance, Store build or redesign, Custom apps and integrations, Ongoing website management, Logo and visual branding, Website audit and optimization strategy

Industries

Business to business (B2B), Clothing and fashion, Health and beauty, Home and garden, Jewelry and accessories, Sports and recreation

Featured work

TOMS | SFCC to Shopify Headless

TOMS’ successful enterprise migration to Shopify empowers their marketing team with robust content management on Builder.io and a powerful Shopify tech stack, while reducing licensing costs and providing a best-in-class experience with Shopify’s high converting checkout and ShopPay payment options. With a new foundation, TOMS is ready to expand their positive impact in our world with every pair.
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Bauer | SFCC to Shopify migration

Bauer stormed the online arena with its continued commitment to innovation: a strategic redesign & replatform play on Shopify from Salesforce Commerce Cloud. To build the new Shopify infrastructure, CQL partnered with Bauer in a co-development relationship, leading the platform migration, Shopify design and build, integrations, and support.
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Brighton Collectibles | Omnichannel Experience & Salsify PIM

Brighton’s vision of an omni-channel, consistent brand experience came to life on Shopify. With a stylish, elevated new look, a user-friendly commerce platform, and over 20 new integrations with 3rd parties like Salsify, Yotpo, Searchspring, Gorgias, and Avalara, Brighton unveiled a brilliantly crafted new customer-first digital ecosystem.
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Haworth | Global Furniture Manufacturer goes DTC

The new flagship store destination drives direct-to-consumer sales by merchandising Haworth’s products to small business and employees working from home. Storytelling and merchandising work hand-in-hand to bring product solutions to new audiences and to introduce customers to the storied Haworth brand.
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Escalade Sports | Unifying 15 Brands on One Cohesive Platform

By using Shopify as a common framework across brands, CQL could customize Escalade's growing portfolio of brands' websites with a common set of components and page structures. This framework provides a consistent user experience across brands, while offering a flexible UI to create unique design experiences, brand customizations, and features specific to each brand. 
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Stride Rite | SFCC to Shopify migration

Stride Rite’s website features a transformative redesign, a new navigation taxonomy streamlined for conversion, and mobile optimization. Its new tech stack is designed for future growth and stability, plus lower technical expenses, all while empowering the brand to focus on content, marketing, and acquisition to cultivate deeper relationships with customers.
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