From running A/B tests to launching email marketing campaigns, there are many methods to attract customers and drive sales. While these optimization techniques are often effective, there’s still magic in tried-and-true methods like a great deal.
If you run an online furniture brand, for example, a buy one, get one (BOGO) 50%-off deal on nightstands can push customers to checkout. Or if you sell artisanal candles, a buy one, get one free offer can clear seasonal inventory.
For online stores looking to offer these enticing deals with ease, BOGO apps can let store owners quickly set up and automate promotions. Learn the benefits of a BOGO app and eight of the best ones to add to your Shopify store.
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3 benefits of using BOGO apps
Setting up offers and sales on your ecommerce website can be time-consuming. BOGO apps simplify this process, automating the backend work for you. Here are some of the different benefits:
Flexibility
BOGO apps let you create various promotional offers and discount types specific to your products and customer base. These can be great deals covering everything from “buy one, get one free” deals to “buy one, get one 50% off” promotions and “buy X, get Y free” offers, where X and Y are different products.
For example, you could set up a “buy a throw pillow, get a matching cushion cover free” promotion. Some appssupport tiered pricing promotions like “buy two, get one free.” You can even set up gift-with-purchase promotions, offering a free item when customers spend a certain amount.
You can also run more than one offer at a time, an undertaking that can become complicated if you’re doing it manually. For example, a bedding brand might run a “buy one sheet set, get two pillows free” promotion in one section of their website, while offering a complimentary sleepwear set with every duvet purchase in another. This flexibility lets you offer different packages and target more customer segments.
🌟Finding the best pricing strategy for your products is a balancing act. Learn how to choose the pricing model that’s best for your business.
Bigger orders
BOGO deals can boost how much customers spend per transaction. While some BOGO offers involve free items, many can help you increase revenue. For instance, a homeware brand might offer a “buy one lamp, get a second lamp 50% off” deal. This encourages customers to purchase two lamps instead of one, increasing the total sale amount.
These apps often enable you to set up quantity breaks, discounts that increase as customers purchase larger product quantities, inspiring bulk buying.
With “free” offers, like “buy a dining table, get four placemats free,” customers often add more to their carts to qualify, or choose higher-priced items to maximize the deal’s value. A customer might opt for a more expensive table to get better-quality placemats. This strategy drives immediate revenue while also introducing customers to a wider range of your products.
Insights
Many BOGO apps have built-in analytics features, giving you a clear view of your promotion performance. You can track which offers are resonating with your audience and which might need tweaking.
With the data presented in an easy-to-digest dashboard, you can make data-driven decisions to change your strategy as necessary to maximize your return on investment.
Top BOGO apps
- BOGOS
- Ultimate Sales Boost by Hextom
- Widebundles
- Kaching Bundle
- AIOD: All‑In‑1 Discount
- Upsellio BOGO & Free Gifts
- Revy’s Unlimited Bundles & Discounts
- uShopAid
There are numerous BOGO apps designed to help you launch promotions and help your customerssave money. One discount platform may work better for your store than another, so here are eight highly ranked apps with features that can help you offer great deals and an improved user experience:
BOGOS
BOGOS is a promotional app, offering a range of features to boost average order value (AOV) through different discount strategies. The app supports buy one, get one; buy x, get y; free gift with purchase; product bundles; quantity breaks; and volume discounts.
You can set up and manage multiple offers with advanced customization options, including specific URL targeting, location-based rules, and customer segmentation. BOGOS also provides real-time analytics to help optimize your promotions and integrates with Shopify’s checkout process, POS software, and various other apps.
Pricing: BOGOS offers four plans, ranging from $29.99 to $99.99 per month. Annual billing options are available for a 20% discount.
Ultimate Sales Boost by Hextom
Ultimate Sales Boost by Hextom specializes in BOGO promotions, helping you implement these offers across your entire store—from home and collection pages to product, cart, and checkout pages. Alongside its BOGO capabilities, the app offers 30 other tools (like a stock countdown and payment badges) that can boost sales and conversions throughout the customer journey.
Unique features include a “get it by” timer, which shows customers when they can expect to receive their order, and image labels for visual promotion. The app also stands out with its advanced targeting options, including geolocation and customer spending-based segmentation—all configurable with one click.
Pricing: Ultimate Sales Boost offers a free Starter Plan, with paid plans ranging from $9.99 to $29.99 per month.
Widebundles
Widebundles is a Shopify app that can help increase AOV through flexible BOGO deals, product bundles, and quantity breaks. It uses an integrated widget, making the buying process smoother for customers.
This application offers mix-and-match bundles and volume discounts without using discount codes, giving merchants more flexibility with promotions at checkout. You can also customize Widebundle’s appearance to match your store and pair it with various upsell apps, side cart solutions, and page builders.
Pricing: Widebundles’ Simple plan starts at $18 per month, and its Advanced plan costs $36 per month and comes with more add-ons.
Kaching Bundle
Kaching Bundle Quantity Breaks can boost sales through well-crafted product bundles and volume discounts. The app processes discounts in the background without requiring separate bundled products, keeping the discount tab clean. Shop owners can set up discounts based on percentage, dollar amount, or specific pricing for selected products or collections. Kaching Bundle also provides a dashboard to track additional revenue generated by these promotions.
Pricing: Kaching Bundle offers a Basic Monthly plan at $14.99 per month and a Basic Yearly plan at $119.88 per year. Both start with a 14-day free trial and provide live support team assistance and unlimited bundle deals.
AIOD: All‑In‑1 Discount
AIOD All-in-1 Discount is a Shopify app for increasing sales through various automated discount options. It offers quantity breaks, BOGO deals, free gifts, and other promotional tools (without requiring discount codes). The app can also stack discounts and display pop-ups for upsell discounts to persuade customers to buy an additional or more expensive product.
AIOD includes a tier promotion system that shows progress messages to encourage higher-order values. As a shop owner, you get insights into discount performance, helping you to refine your strategies and expand your customer base.
Pricing: AIOD offers a free plan for development stores, with paid plans ranging from $9.99 to $24.99 per month, based on your Shopify plan. All paid plans come with a 15-day free trial.
Upsellio BOGO & Free Gifts
Upsellio lets merchants create BOGO offers, free gifts with purchase, cart upsells, and cross-sell promotions. You can display these offers as pop-ups or embed them on various pages of your store, including the cart, product pages, or homepage.
The app provides analytics to track sales and conversions, giving you insight into your return on investment. Additionally, you can customize the appearance of your offers to match your store’s design.
Pricing: Upsellio offers a free plan for stores with up to 50 monthly orders, with paid plans ranging from $5.99 to $19.99 per month, depending on order volume. Paid plans come with a 30-day free trial.
Revy’s Unlimited Bundles & Discounts
Revy’s Unlimited Bundles & Discounts lets you create various bundle types, including buy X, get Y; quantity breaks; and mix and match. The app applies discounts automatically and lets you combine different promotions to create compelling offers.
You can use the live editor to customize your bundles and preview them in real time. Revy emphasizes quick setup, allowing you to create your first bundle quickly without any coding.
Pricing: Revy offers a free plan with limited features, and paid plans ranging from $13.99 to $29.99 per month based on your Shopify plan. New users get a 40% discount for the first three months on paid plans.
uShopAid
uShopAid combines bundling, discounts, and marketing tools in one app. It offers volume discount bundles, mix-and-match bundles, and fixed bundles to help increase AOV.
Beyond bundling, the app includes features like signup popups for lead capture and email marketing capabilities. You can also use tools like sticky add-to-cart and recent sales notifications to improve your store’s performance. uShopAid regularly adds new features based on user feedback.
Pricing: uShopAid offers four plans, ranging from $6.99 to $59.99 per month, with pricing based on bundle revenue and email volume. All plans come with a 14-day free trial.
BOGO app FAQ
What are the benefits of BOGO?
BOGO promotions can increase sales volume, attract new customers, clear excess inventory, and boost average order value while providing perceived value to shoppers.
How do you use BOGO?
To use BOGO, download a BOGO app to integrate with your ecommerce platform and set up promotional offers where customers purchase one item at full price and receive a second item either free or at a discounted rate.
What does BOGO stand for?
BOGO stands for “buy one, get one,” a popular retail promotion strategy in which customers can buy one product and get another of lesser or equal value for free or at a discounted price.
