Buying decisions often involve more than just seeing an item, adding it to a cart, and checking out. A customer visiting your online store might decide to wait for a sale. Another might find the perfect gift for a Secret Santa gift exchange but want a second opinion before committing. Another might want to compare products across multiple stores.
Adding a wishlist feature to your ecommerce site allows customers to save items for future consideration, create gift registries, share wishlists with friends and family members for birthday gifts or baby showers, and receive notifications on price drops or restocks. Here are the best wishlist apps for your store, so you can capture more gift sales.
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Benefits of using wishlist apps for ecommerce
- More customer engagement and return visits
- Fresh data on customer trends
- Better conversions from saved items
Wishlist apps enable features like curated product collections, timely restock alerts, and shareable gift ideas. Beyond these customer benefits, wishlist apps also offer numerous business advantages, including:
More customer engagement and return visits
The modern online shopping experience often includes multiple browser tabs, store comparisons, and an overwhelming array of product options. A customer might discover your website through a social media ad or search engine result and find something they like but then bounce and never return due to the sheer volume of alternatives.
A wishlist app could make this less likely, letting shoppers easily bookmark your site, aiding them in keeping track of your products, and increasing the chance of a future visit and purchase.
Fresh data on customer trends
Wishlist apps usually offer a helpful analytics dashboard, revealing which items people are saving while browsing. This data can help you identify popular products and make more informed inventory and pricing decisions.
If shoppers frequently save a certain sweater from your winter collection but rarely purchase it, this could signal a price issue. The solution might be lowering the price or creating a targeted promotion. Or, you might find your signature mittens are your most popular wishlist item but frequently out of stock, prompting you to adjust your inventory levels.
Better conversions from saved items
Saved items in wishlists often lead to better conversion rates. A study found that shoppers using a wishlist feature in retail apps are 1.8 times more likely to convert compared to the average shopper. This makes sense from a customer’s perspective—if they’ve taken the time to save a black leather jacket to their wishlist, they’re probably more invested in actually buying it.
Capitalize on this interest by launching targeted email campaigns that remind customers of their wishlist items. You might add personalized offers or time-sensitive discounts to create urgency.
You can also leverage wishlist data to trigger automated workflows, like notifying interested shoppers when a saved item goes on sale, is back in stock, or is running low. A notification that the jacket they wishlisted last week is now 20% off can turn that “maybe someday” purchase into an “add to cart right now” moment.
Best wishlist apps for ecommerce
- Wishlist Plus
- Wishlist Hero
- Wishlist King
- Wishlist Engine
- Hulk Advanced Wishlist
- Wishlist Club
- Growave
- Customer Accounts Concierge
Adding a wishlist feature to your Shopify store doesn’t require a development team or much technical know-how; you can easily implement this functionality through the Shopify AppStore.
Most wishlist apps offer a range of features, including guest wishlist functionality (allowing users to save items without creating an account) and abandoned wishlist recovery. Customers may use the wishlist to create a gift registry, ensuring that guests don’t buy the wrong gifts or duplicate gifts. Some provide unlimited wishlists, while others cap the number of wishlist actions customers can take per month.
Here are the best wishlist apps for your ecommerce site:
1. Wishlist Plus
Wishlist Plus lets customers bookmark their favorite products. Customers can easily create and manage multiple wishlists, including guest wishlists that don’t require login. The app supports sharing wishlists and gift lists via email, text, and social media, while automated notifications alert customers about low stock, restocks, and price drops.
It integrates with popular email services and customer data platforms and offers customization options for branding and layout. Plus, it includes analytics tools to help store owners better understand customer preferences and behavior.
Pricing: A free plan is available with basic features and 500 wishlist actions. Paid plans range from $20 to $100 per month, with annual billing discounts available.
2. Wishlist Hero
Wishlist Hero lets customers create wishlists while giving you the ability to track products and customers’ activities. It automates email reminders for low stock and price drops and integrates with Klaviyo, GA4, Meta pixel, and TikTok pixel for tracking and analytics.
The app supports multiple currencies and languages and provides both REST API and JavaScript API for advanced customization. It allows wishlist sharing via email and social media.
Pricing: A free plan is available with basic features and up to 500 wishlist items (across all shoppers) per month. Paid plans range from $4 to $29 per month, offering higher wishlist item limits and additional features.
3. Wishlist King
Wishlist King lets your ecommerce customers add items to customizable wishlists and even migrate and import existing wishlists from other apps. It integrates with all Shopify themes, and you can customize it via the theme editor.
The app supports guest wishlists and can integrate with Klaviyo for email reminders, as well as GA4 and Meta pixel for analytics. The best part: Wishlist King offers free setup and customizations by its team to ensure proper functionality and appearance.
Pricing: Plans range from $20 to $100 per month based on your Shopify plan tier. Annual billing options are available with a 17% discount.
4. Wishlist Engine
Wishlist Engine includes features like guest wishlists, auto email alerts, and price drop and restock notifications. The app provides analytics showing the most wishlisted products and by whom. It integrates with Klaviyo for email marketing and PageFly for page building.
Wishlist Engine also offers customization options for branding, icons, and email templates, as well as social sharing capabilities.
Pricing: A free plan is available for up to 100 wishlist items and basic features. Paid plans range from $4.50 to $9.50 per month, with annual billing discounts available.
5. Hulk Advanced Wishlist
Hulk Advanced Wishlist features guest wishlists, multiple list creation, and social media sharing. It provides automated alerts for price drops, low stock, and restocks, with the option to incentivize purchases through special discounts.
The app supports multiple languages, integrates with Shopify Flow and Shopify POS, and offers in-depth analytics on wishlisted items. It’s highly customizable, letting you modify design, color, font, and text, while ensuring tracking with Meta and GA4 pixels.
Pricing: A free plan is available for partner development stores. Paid plans range from $4.90 to $49.90 per month, with annual billing discounts available.
6. Wishlist Club
Wishlist Club boosts the functionality of your store with guest, multiple, and shareable wishlist options. It features price-drop, restock, and back-in-stock alerts. The app includes auto email reminders to boost average order value and provides analytics for product and user wishlist management.
Wishlist Club displays wishlist icons on home, collection, and product pages, and offers live tracking of wishlisted products and users, like when someone views a wishlist or shares it with others.
Pricing: There’s no free plan; paid plans start at $5 per month. Higher tiers offer increased email notification limits and additional features like Klaviyo integration.
7. Growave
Growave stands apart from dedicated wishlist apps with a full marketing suite that includes features to run a loyalty program, referrals, rewards, gift cards, VIP tiers, and reviews alongside its wishlist feature.
The app provides extensive customization options without any coding. It supports multiple languages, offers real-time analytics, and includes three checkout extensions (features that enhance the checkout process by offering advanced options like upselling, additional payment methods, or custom discounts).
Its wishlist functionality features email triggers for sales and back-in-stock notifications to drive conversions.
Pricing: A free plan is available with basic features and limited monthly orders. Paid plans range from $50 to $400 per month, with additional charges for extra orders. Higher tiers offer more advanced features like VIP programs, gift cards, and API access.
8. Customer Accounts Concierge
Customer Accounts Concierge is a comprehensive customer dashboard that includes a wishlist functionality as part of its offerings. For customers, the app offers multiple lists, email and social sharing options, and back-in-stock reminders, and for store owners it offers conversion analytics for wishlisted items.
It also supports various wishlist types (public, favorites, guest). You can customize many of the app’s features, like loyalty programs and social logins, to fit your needs as a merchant.
Pricing: A free plan is available for stores with up to 1,000 customers. Paid plans range from $5 to $25 per month based on customer count. Wishlist and other plug-in prices are not included in the base price and are charged separately.
Best wishlist app FAQ
Can store owners add wishlist functionality to Shopify?
Yes. You can create a wishlist on Shopify by using a third-party app or custom coding.
How do I add a wishlist to my ecommerce site?
To add a wishlist feature to your ecommerce site, install a wishlist app from the Shopify AppStore and follow the app’s setup instructions.
What is a wishlist app?
A wishlist app is a software tool that lets customerssave products they’re interested in for future purchase or a special occasion. It typically allows them to easily share their wishlists and often integrates with email marketing for abandoned wishlist recovery.
