100 Store Names for Your Business (Free AI Generator)

Looking for catchy store name ideas? Use this guide to create the best name for your brand and store, with an AI business name generator to help.

The name you choose for your online store is a powerful tool for attracting customers and establishing your brand. A memorable, well-chosen name makes it easy for potential buyers to find and recognize you—and helps your brand carve a unique space in the market.

When you launch a business, there’s lots to do. From refining your business model and finding a target audience to sourcing products, the to-do list can seem endless. Creating a catchy, unique name for your shop can be yet another challenge, especially when it feels like all the good store names are already taken.

Don’t fret! Whether you’re starting a new online business or looking to rebrand your retail storefront, this guide helps you choose the perfect name for your store. Browse a list of business name examples, get tips to help you brainstorm brand names, and use the free AI business name generator.

Ready to start your business? Create your website today or learn more about Shopify’s tools for selling online and in person.

100 store name ideas for your brand

Ready to get those creative juices flowing? Browse this list of business name ideas for a dose of inspiration. These suggestions are intended to spark ideas—feel free to tweak, combine, or use them as jumping-off points for your unique creations.

Hipster store name ideas

• Blue Mountain Shop
• Vintage Online
• Map & Territory
• Citadel
• Resonance
• East End Shop
• Park City Shop
• Blackbird
• Nomad outfitters
• Echo & Ember

Homeware and lifestyle shop name ideas

• Offmarket
• Merchant Aisle
• Urban Haven
• Décor Store
• Shophouse
• Seaside Shop
• Discovers
• New Life
• Harbour Shop
• Shop West

Food and beverage store name ideas

• Takeaway
• Krispy
• Boxies
• Snacktime
• Orderdine
• Beveragebox
• Online Brewing
• Mealprepper
• Tasteful
• Lunchon

Cool business names

• Red Skies Online
• Isogoods
• Playraid
• Pressbox
• Peregrine
• Blue Star
• Condor
• Recorner
• Stoles
• Bowies

Fashion and clothing store name ideas

• Closet Social
• The Style Edit
• Gen Z Wardrobe
• Fitcheck
• Vibe Vault
• Look Lounge
• UpTrend
• Rummage
• Thrift
• Leisurewear

Beauty and cosmetics store name ideas

• Handsome.ly
• Glowness
• Retina
• Pure Aura
• Sienna
• Ornate
• Sleeki
• ClearLuxe
• New Way
• Defiant

Wholesale and B2B store name ideas

• Replenishment supplies
• Sourcing Central
• StockStream
• Core Supply
• Factory Desk
• Wholesale Ways
• Guest Supply Co.
• Essential Apparel Outfitting
• Officespace Guru
• reCycle factory

Good store names for retailers

• Journey Books
• Modern Home Store
• Pet World Market
• The Grocery Shelf
• Mind & Matter Goods
• Underground Books
• Flowerists
• Wonderinc
• Ecopantry
• Doing and Done

Cute and crafty store name ideas

• Thread Dreams
• Stitch and Spark
• Whimsy Work and Life
• Patches and Patterns
• Ribbons and Rust
• Happiness Hand Crafts
• Nook & Needle
• Painted Petals Studio
• Weaving Co.
• Warm Cottage Designs

Unique and unusual store name ideas

• Sage Studio
• Gleamique
• Velvet Moon Circus
• Tarnix
• Sold Collective
• Silk Forge
• Zintargo
• Saturn Ring Studios
• Echoness
• Glimmerisk

Finding a name using a store name generator

Coming up with the perfect name for your store can be a challenge, but you don’t have to do it alone. AI name generators are a helpful tool for brainstorming.

Shopify’s free business name generator can help you discover potential retail shop and online store names in seconds. Use the generator to:

• Get quick store name ideas in less than 10 seconds
• Browse names tailored to industries like fashion, jewelry, crafts, beauty, and more
• Generate name variations using artificial intelligence
• Easily see if your chosen name is available as a website domain
• Register a domain name in a few clicks

How to use the store name generator

1. Enter a keyword related to your business.
2. Click “Let’s go!”
3. Browse thousands of auto-generated names.
4. Click “Get name” to secure a relevant domain name.

Prompting for specific results

To generate names that match your brand, fit a theme, or relate to a product, try a longer, more detailed prompt. For example, imagine you’re starting a business that sells jewelry for beach goers. To find a fitting name, you might try a prompt like “A line of jewelry products that don’t tarnish in water.”

In response, you’ll get tailored suggestions like:

• Splash Safe
• Shimmer Dive
• DuraJewels
• AquaSpark
• Beachproof

You can enter prompts up to 120 characters. The generator is capable of understanding full sentences and instructions.

Shopify’s store name generator in action.

Name generators are great for providing fresh ideas and unique options. Even if you don’t find the perfect name for your store, using a generator can inspire new directions for your branding.

Remember, name generators are a helpful tool, but they don’t guarantee that store names are original or available, so the final decision should be yours.

Expert tips for crafting a winning name for your store

Your business name is more than a label. It’s a crucial asset that defines your brand identity and drives your success as an entrepreneur. As brand strategist Marty Neumeier writes in The Brand Gap: 

“The right name can be a brand’s most valuable asset, driving differentiation and speeding acceptance. The wrong name can cost millions in workarounds and lost income over the lifetime of the brand.”

Use these 8 expert tips to craft that perfect, catchy, and memorable name for your store:

1. Keep your store name short and sweet

A concise, snappy name offers multiple benefits. It’s easy to remember, simple to pronounce, and will fit neatly in your website’s homepage header.

While finding a good, short name can be challenging, there’s still room for creativity. Try these strategies:

• Combine short words: Experiment with rhymes or alliteration (e.g., “Snack Shack”).
• Invent or tweak a single word: Take inspiration from tech giants like Google, Zoom, or Shopify.
• Use a personal touch: Consider a nickname, pet name, or even your own name to create a relatable brand.

2. Stand out from the crowd

Conduct market research to understand your competitors’ naming conventions, then aim for something distinctly different. The goal is to reflect your niche and products without mimicking your rivals.

For instance, if you’re in the electronics space, avoid overused terms like “electronics,” “technology,” or “future.” Instead, think creatively to carve a unique identity.

3. Pick a relevant domain

Once you’ve brainstormed potential names, check domain availability. A .com domain for your store’s website is ideal, but don’t let the hunt for the perfect domain halt your progress. Consider these options:

• Explore alternative, less common top-level domains (TLD) like .store or .shop.
• Use creative modifiers like “shop” or “get” to find an available domain (e.g., Shop[YourBrand].com, Get[YourProduct].com).

Don’t worry if your ideal .com domain name isn’t available—alternative top-level domains are becoming increasingly popular and recognized as safe by customers. A high-quality site with excellent user experience matters more than your TLD. In fact, a unique domain can help you stand out in a crowded market.

You can also move to a new domain at a later date. Take the Shopify store Tattly, for example. It initially launched with a .ly domain (tatt.ly) before acquiring its desired tattly.com address.

Tattly used a domain name variation before acquiring its desired website address.

Consider these alternative TLDs:

• .store
• .shop
• Product-based TLDs (e.g., .shoes, .art)
• Brand name-based TLDs

Or try these domain modifiers:

• [YourBrand][Main Product].com
• Shop[YourBrand].com
• Get[YourProduct].com
• [YourBrand]co.com
• [YourBrand][Industry].com
• [Verb][YourBrand].com
• [My/Your][YourBrand].com

4. Be original

Ensure you’re legally permitted to use your chosen business name. For store owners in the US, start by checking the United States Patent and Trademark Office’s free database to see if a name is already in use.

Depending on where you register your business, you may be required to have a unique name that’s not taken by another business in your location or industry.

Remember, the US lacks a centralized national register, so trademarks can exist in other countries or individual states. Canadian entrepreneurs can use the Canadian Intellectual Property Office website for trademark searches.

Also search Google for potential store names. Consider your chances of ranking on the first page—generic names often struggle to achieve high rankings.

Don’t forget to check name availability on key social media platforms like Facebook, Instagram, and X. Once you’ve launched your store, you can connect it to marketplaces and social media storefronts.

5. Draw inspiration from trends

If you’re stuck for name ideas, try exploring different themes. Consider names that evoke nostalgia or tap into popular trends. Other languages can be a rich source of inspiration, too.

Keep your mind open to unexpected sources of inspiration. Pay attention to conversations around you and even reflect on your own history, expressions, and mannerisms.

Consider organizing your candidates using word banks or categorizing them based on topic. This could help spark some fresh ideas post-brainstorm.

6. Long-term scalability

Your store name is a long-term commitment. While you can adjust your products, visual identity, and target audience over time, your brand name needs to remain consistent to build recognition.

When choosing a name, consider its future relevance as your company grows. For instance, a name like “Little Plant Shop” might seem charming initially, but could limit your business’s ability to grow or sell different products in the future.

Opting for a name that doesn’t suggest a specific service or product range may help future-proof your brand.

7. Consider your target audience

Your brand name is often the first point of contact between your business and potential customers. Use it as an opportunity to subtly communicate your identity and values.

For example, Spacegoods uses its name to signal the benefits and appeal of its mushroom and adaptogen-infused coffee. The word “space” suggests a product tailored to a spiritually inclined target audience, while “goods” leaves room for expansion beyond coffee products.

This strategic naming allowed Spacegoods to diversify into gummies, supplements, and accessories without being constrained by its original product line.

8. Test your name

Before finalizing your name and starting your online store, gather feedback from multiple sources. Conduct focus groups with representatives of your target market, seek honest opinions from friends and family (ideally those who weren’t involved in brainstorming), and survey potential customers to see which name ideas resonate most.

Go beyond verbal feedback by experimenting with visual elements. Create mock-ups of product packaging and marketing materials to see how your name looks in practice. This can help you envision your brand’s real-world appeal. Consider running A/B tests with landing pages if you’re deciding between two strong contenders.

Once you’ve settled on a name for your store, check out this curated list of ecommerce website design examples for inspiration on what your shop should look like.

Get inspired: 8 online store name examples

The best ecommerce sites share a common trait: they have a memorable store name. Here are eight standout store name examples from Shopify merchants.

1. Pot Gang

Pot Gang’s cheeky name adds intrigue to their subscription box.

Pot Gang offers gardening subscription boxes, letting customers grow fruits and vegetables at home. Its playful name, appealing to millennials and Gen Z, sparks curiosity and conversation. The ambiguity of “pot” gives the store the freedom to sell a wide range of plants and products.

2. Death Wish Coffee

Death Wish Coffee’s bold name complements its intense aesthetic.

With a name like Death Wish Coffee, an intense caffeine experience is a given. This brand name sets clear expectations and perfectly aligns with its website copy and branding, daring customers to test if the product lives up to its bold promise.

3. Cotopaxi

Cotopaxi draws inspiration from an Andean volcano.

Cotopaxi, an outdoor gear retailer, borrows its name from a sacred, active volcano in Ecuador’s Andes Mountains. By choosing a name with significance to outdoor adventurers, Cotopaxi creates an immediate connection with its target audience. It even shares the story behind its name on its website, adding depth to the brand narrative.

4. Fuego Box

Fuego Box combines familiar subscription box naming with a spicy twist.

In the thriving subscription box market, many brands include “box” in their name (think BarkBox or Birchbox). Hot sauce brand Fuego Box puts a spicy spin on the convention, adding the Spanish word for fire to create a name that’s both familiar and intriguing for hot sauce enthusiasts.

5. Conquest Maps

Conquest Maps’ name evokes the spirit of adventure.

Conquest Maps specializes in unique pin board maps for travel enthusiasts. Its name combines its product (maps) with a descriptor that encapsulates the journey and adventure its customers seek to commemorate. “Conquest” implies a triumphant journey, aligning its brand identity with its customers’ desire to showcase their travels.

6. Star Cadet

Star Cadet’s rebranding reflects their evolving product line.

Star Cadet was previously named Olan Rogers Supply (after its founders). The company rebranded to better represent its screen-printed clothing line and future aspirations. This name change illustrates how a well-chosen name can support a brand’s growth and evolving identity.

7. Storq

Storq’s clever wordplay creates an eye catching name.

Storq, which caters to pregnant women and new mothers, puts a spin on “stork”—a word associated with childbirth. This play on spelling creates a memorable brand name that’s relevant to its audience. The distinctive “q” also offers opportunities for creative branding and design elements.

8. United By Blue

United By Blue’s name encapsulates its mission and community spirit.

United By Blue is an outdoor product retailer dedicated to sustainability and protecting Earth’s waterways. Its name captures this mission, emphasizing the sense of community among customers who share the brand’s passion. It’s an example of how a brand name can communicate values.

What’s in a brand name?

Finding the right ecommerce business name can feel like a daunting task. But it’s important to spend time developing a suitable name for your store. Your name is how customers will come to know, recognize, and talk about your business.

Store name ideas FAQ

What are some good names for stores?

• Nomad outfitters
• Echo & Ember
• Offmarket
• Merchant Aisle
• Tasteful
• Lunchon
• Red Skies Online
• Isogoods
• Closet Social
• The Style Edit
• Handsome.ly
• Glowness

How do I name my small business?

1. Define your brand’s core message.
2. Research name availability and trademarks.
3. Use a store name generator.
4. Emphasize your unique selling points.
5. Keep your business name short and simple.
6. Organize and evaluate your ideas.
7. Test potential names with your target audience.

Why have a catchy name for your business?

A catchy name serves as a memorable anchor for your brand. It helps you stand out in a crowded marketplace, making it easier for customers to recall and recommend your business. An effective name can also convey your brand’s personality and values at a glance.

How do I come up with a catchy business name?

• Combine relevant words creatively.
• Develop meaningful acronyms.
• Find inspiration in everyday objects or nature.
• Draw from cultural references or mythology.
• Incorporate intriguing foreign words.
• Consider using your own name (or a variation).
• Try free business name generators for ideas.
• Strive for originality and distinctiveness.