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The biggest shopping days of the year are just a few weeks away. Shopify merchants made more than $6 billion in sales from Black Friday through Cyber Monday last year.

On this episode of the Shopify Masters podcast, four direct-to-consumer entrepreneurs share how they plan for Black Friday Cyber Monday and the rest of the holiday season. Here are some of their tips.

\n\n

Don't miss an episode! Subscribe to Shopify Masters.

\n\n \n\n

1. Make gifting easy

Vitruvi’s signature essential oil diffusers and humidifiers look good and smell better — making them great gifts for just about anybody’s home. Founder and CEO Sara Panton capitalizes on her products’ appeal during the holiday season by curating gift guides and bundling products on Vitruvi’s website.

“You'll see on our website an easy-to-navigate marketplace with different bundles of products for different themes of gift giving. And we also work strategically with our retail partners to make sure the assortment is our best-in-class to help with velocity and sell-through,” Sara says. “It's really just about making it easy for the consumer.”

2. Start planning early

For many companies, the key to success for a high-volume selling period is preparation. ButcherBox, a meat and seafood subscription delivery service, keeps tabs on its farmers to make sure they are raising enough turkeys long before November rolls around.

“One of the most successful campaigns that we do, which actually starts before Black Friday Cyber Monday, is [a promotion to] start a subscription and get a free turkey,” founder and CEO Mike Salguero says.

Combining that promotion with all of the existing subscribers ordering turkeys for Thanksgiving means that Mike has to begin planning for November and December by March or April.

3. Give your loyal customers extra discounts and access

Even for companies without subscribers, Black Friday Cyber Monday can be a good time to target previous customers and encourage them to buy during the shopping holiday.. Most visitors to Loop Earplugs’ website see a 20% to 30% discount sitewide. But for returning customers, the savings are even higher.

“Last year, we gave early access to our community and a higher discount that nobody else could get,” Dimitri O explains. “And it was so successful that we're going to do that this year again, the 48 hours before Black Friday.”

Based on Shopify's 2021 Black Friday Cyber Monday data.

\n\n

4. Manage customer expectations and questions

Perhaps one of the biggest concerns during the holiday season is keeping up with fulfillment. After all, a late delivery could ruin your relationship with a new customer.

Dimitri takes an all-hands-on-deck approach to provide a better customer experience.

“We try to manage expectations as good as we can with our customers by announcing some potential delay[s] in shipment dates,” Dimitri says. “The one thing that we really do scale is our customer support team. Internally, we are there as well to answer any questions, any tickets that we can.”

5. Remind your customers of the sale

Black Friday Cyber Monday is not the time to be shy about sliding into customers’ email inboxes. Joey Cofone is CEO and co-founder of Baronfig, an e-commerce company that sells tools like pens, notebooks, backpacks and more. Baronfig’s Black Friday deals last an entire week, from the Monday before Black Friday to the Sunday after.

“When we start our Black Friday deal on Monday, we'll let everyone know throughout the week. We'll be repeating it on social media, and then on Black Friday,” Joey says. “And we may even remind people that it's about to end, for example, ‘24 hours left’ or ‘ends tonight.’”

It might sound like a lot of work to create all of those emails, but Joey says the company has been able to get ahead by prepping almost 11 months in advance.

“By the time Black Friday week comes around, we are doing a whole lot of babysitting essentially, we're just making sure nothing breaks or nothing goes wrong,” Joey says. “The heaviest lifting that is required is by me on the Friday, because we don't come to work, so that Friday I show up on my computer, wherever I am, check the A/B test results for the emails, choose the best one, and then I'm off enjoying my weekend again.”

Take a listen to the full Black Friday episode of Shopify Masters to find out more about how you can better strategize for Black Friday Cyber Monday.

","excerpt","In this special episode of Shopify Masters, four entrepreneurs share their strategies for Black Friday and Cyber Monday. Get tips from Vitruvi’s Sara Panton, Loop Earplugs’ Dimitri O, ButcherBox’s Mike Salguero and Baronfig’s Joey Cofone.","excerptHtml","

$\"\"$

In this special episode of Shopify Masters, four entrepreneurs share their strategies for Black Friday and Cyber Monday. Get tips from Vitruvi’s Sara Panton, Loop Earplugs’ Dimitri O, ButcherBox’s Mike Salguero and Baronfig’s Joey Cofone.

",{"_1868":1892,"_342":-5,"_1317":1888},"SEO","authorV2",{"_1868":1895,"_19":1896,"_1897":1898,"_1899":1505},"ArticleAuthor","Meghan Coyle","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","metafields",[-5,-5,-5,1902,1908,-5,1911],{"_1868":1903,"_1904":1905,"_1906":1907},"Metafield","value","{\"en\":\"https://www.shopify.com/blog/black-friday-cyber-monday-tips\",\"en-ca\":\"https://www.shopify.com/ca/blog/black-friday-cyber-monday-tips\",\"en-gb\":\"https://www.shopify.com/uk/blog/black-friday-cyber-monday-tips\",\"en-au\":\"https://www.shopify.com/au/blog/black-friday-cyber-monday-tips\",\"en-id\":\"https://www.shopify.com/id/blog/black-friday-cyber-monday-tips\",\"en-nz\":\"https://www.shopify.com/nz/blog/black-friday-cyber-monday-tips\",\"en-za\":\"https://www.shopify.com/za/blog/black-friday-cyber-monday-tips\",\"en-ng\":\"https://www.shopify.com/ng/blog/black-friday-cyber-monday-tips\",\"en-ph\":\"https://www.shopify.com/ph/blog/black-friday-cyber-monday-tips\",\"en-sg\":\"https://www.shopify.com/sg/blog/black-friday-cyber-monday-tips\",\"en-hk\":\"https://www.shopify.com/hk-en/blog/black-friday-cyber-monday-tips\",\"en-ie\":\"https://www.shopify.com/ie/blog/black-friday-cyber-monday-tips\",\"en-my\":\"https://www.shopify.com/my/blog/black-friday-cyber-monday-tips\",\"en-in\":\"https://www.shopify.com/in/blog/black-friday-cyber-monday-tips\"}","key","hreflang_json",{"_1868":1903,"_1904":1909,"_1906":1910},"[{\"title\":\"How to Create a Social Media Calendar in 6 Simple Steps\",\"url\":\"blog/122737797-how-to-social-media-content-calendar\"},{\"title\":\"Talking Shop With the 9-Year-Old Founder of a Kid-Powered Candle Business\",\"url\":\"blog/lily-lous-aromas\"},{\"title\":\"10 Ways Store Owners Can Prepare for Holiday Shipping Delays\",\"url\":\"blog/holiday-shipping-guide\"},{\"title\":\"The Dropshipping Tips You Need This Holiday Season\",\"url\":\"blog/tan-choudhury-dropshipping\"},{\"title\":\"How To Create A Beverage Business From Your Kitchen\",\"url\":\"blog/better-booch-farmers-markets-capital-funding\"},{\"title\":\"How To Make a YouTube Channel That’s Profitable Too\",\"url\":\"blog/lyn-allure-serial-entrepreneur\"},{\"title\":\"The Key To Creating High Demand Around Your Product Drops\",\"url\":\"blog/fashionica-bag-drops-connect-with-followers\"},{\"title\":\"6 Dropshipping Tips From the Ecom King\",\"url\":\"blog/ecom-king-dropshipping\"},{\"title\":\"The Dropshipping Playbook: What You Need To Know\",\"url\":\"blog/ebike-generation-dropshipping\"},{\"title\":\"Creating an Appetite for Products You Need To Taste\",\"url\":\"blog/chandler-honey-branding\"}]","interlinkings_json",{"_1868":1903,"_1904":1912,"_1906":1913},"[{\"title\":\"How To Make Money on Instagram in 2025 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp&v=1693586866&\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2025\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp&v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2025)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand & How To Start a Business (2025)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2025)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2025 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2025)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2025)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","popular_blog_post_json","imageUrl","imageAltText","imageClass","createdAt","createdAtRaw","modifiedAt","15 Nov 2022","modifiedAtRaw",{"_1868":1869,"_164":1923,"_1612":1924,"_342":1925,"_1873":1926,"_1875":1927,"_1884":1930,"_125":1931,"_1887":1932,"_1889":1933,"_1693":1934,"_1893":1936,"_1900":1937,"_1914":1928,"_1915":1929,"_1916":-7,"_1917":-7,"_1918":-7,"_1919":1943,"_1921":1926},"gid://shopify/Article/558799290402","ecom-king-dropshipping","6 Dropshipping Tips From the Ecom King","2022-10-27T16:31:15Z",{"_1868":1877,"_387":1928,"_1879":1929,"_1880":1881,"_1882":1883},"https://cdn.shopify.com/s/files/1/0070/7032/articles/Masters_EcomKing_02.jpg?v=1727451257","masters the Shopify podcast: Kamil Sattar with arms crossed on right side",[791],"

Kamil Sattar got into dropshipping in 2017, and let’s just say he wasn’t exactly an overnight success. In the first year, the self-taught entrepreneur lost a few thousand dollars, trying to sell too many products and running too many ads. He almost quit dropshipping completely, but by the next year, he was able to turn his business around and bring in more than $1 million in revenue.

These days, Kamil is better known as The Ecom King on YouTube, where he makes videos teaching aspiring entrepreneurs how to make money through dropshipping and other online businesses. His goal in life is to help others achieve the same success.

\n\n

Don't miss an episode! Subscribe to Shopify Masters.

\n\n $\"\"$ $\"\"$ $\"\"$ \n\n

Kamil sat down with Shopify’s Benjamin Gottlieb for a live interview about how beginners can get started with dropshipping, find the right products and suppliers, and go viral on TikTok.

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Seasonal store vs. niche store

For aspiring dropshippers, the first hurdle is often deciding what type of online store to start. Kamil recommends beginners start either with a seasonal store or niche store.

A niche store might be a better long-term play, especially if you choose to sell something related to your passion. You’ll know the products better, be able to market them better, and know your customers better because you are one.

On the other hand, you could create a seasonal store aimed at helping people find gifts for the winter holidays. The audience is bigger and so is the potential for sales. Kamil says customizable products, kids toys and tech accessories often make good products for seasonal stores. He also suggests searching TikTok for popular products.

Using TikTok for organic marketing

Kamil doesn’t only use TikTok for research, but also for organic marketing. He says there’s still opportunity for small creators to get discovered and go viral on the platform.

“What works on TikTok is a video that doesn't even look like an ad,” Kamil says. “So it needs to either be user generated content, point of view content, and it also needs to be between 10 and 30 seconds.”

Kamil recommends using viral sounds, voiceovers, and fast-paced editing to mimic the style of other TikTok videos. TikTok also gives new accounts an advantage in the algorithm, so the first 30 days are key to building an audience. Start creating and banking videos so you can post 3-5 videos per day for 30 days to take advantage of the boost in the first month of your account.

Finding good suppliers

AliExpress, a Chinese supplier owned by Alibaba, is perhaps the most well-known supply, but Kamil encourages people to go beyond AliExpress to other suppliers like USA Drop, Spocket, Hyper SKU, and others to find one that’ll meet your needs.

Is the product in your warehouse? That’s the most important question you should ask a potential supply.

“Because if they do have it in their warehouse, that's gonna cut 10 days out of the shipping straight away,” Kamil explains. He warns beginners to avoid suppliers that are actually just middlemen.

Starting a dropshipping business with less than $500

If you're gonna go down the viral TikTok method, which is just you ordering the products to your house and creating content and uploading it consistently, you can start that business model with drop shipping for around $300 to $500 max that you don't.

The main attraction of dropshipping is that you don’t have to put in a lot of upfront investment for inventory. Often, you’ll just need to pay for your Shopify website and start creating a few TikTok videos.

“I do believe the best opportunity right now in drop shipping is the TikTok Organic Method,” Kamil says. “The profit margins are between 40% to 60%, and you just can't argue with those numbers.”

If you want to go the traditional digital advertising route and buy Facebook, Google and Instagram ads, you’ll probably need around $2,000 to $3,000 to get started.

Also, selling high ticket items will also require a bigger initial investment. Advertising platforms are bidding platforms, and Kamil says the bids for customers are often higher if your product is more expensive.

How to avoid legal issues

Kamil has one big piece of advice: “Do not sell products that are copyrighted. So if it's got Marvel on it, if it's got any big brand like Coca-Cola in it, stay away from it.”

When you are finding a supplier, ask them if they have the license to sell the specific product to help avoid any trademark issuers. As far as content creation, make your own content and do not try to use someone else’s music or videos. Because laws vary in different countries and states, the best thing to do is consult a local lawyer if you have questions.

Using print-on-demand to diversify

One way to uplevel your dropshipping business is to offer print-on-demand services. Print-on-demand allows customers to customize a product, either by putting words or images on top of a product they’re buying from your store. Kamil says print-on-demand can be a great way to cut down on risk compared to buying inventory with the printing, and it’ll help diversify your revenue streams.

Take a listen to Kamil’s full interview on Shopify Masters to learn how he navigates supplier issues, shipping, and other dropshipping challenges.

","Kamil Sattar has made a name for himself as The Ecom King on YouTube, where he teaches aspiring entrepreneurs how to start their own online businesses. In this live episode of Learn with Shopify and Shopify Masters, Kamil shares tips on finding products, suppliers, and building an audience on TikTok.","

$\"masters$

Kamil Sattar has made a name for himself as The Ecom King on YouTube, where he teaches aspiring entrepreneurs how to start their own online businesses. In this live episode of Learn with Shopify and Shopify Masters, Kamil shares tips on finding products, suppliers, and building an audience on TikTok.

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Coffee orders are already full of customizations — milk alternatives, sugar or sweetners, an extra shot of espresso. So maybe it’s no surprise that Propeller Coffee Co, a Toronto-based roastery, found success by customizing the online shopping experience in a similar way for its coffee drinkers.

Aaron Zack, the former vice president of sales, marketing, and strategic projects at Propeller Coffee, shared some strategies that helped the company cater to different customer segments and drove impressive results.

\n\n

Don't miss an episode! Subscribe to Shopify Masters.

\n\n \n\n

Separating wholesale and direct-to-consumer storefronts

Originally, Propeller Coffee Co. had multiple revenue streams, but its biggest business by far was wholesale. When the pandemic hit, the wholesale revenue pretty much dried up while the direct-to-consumer sales skyrocketed. The team started fulfilling 2,000 orders per week for individual customers.

About 85% of Propeller Coffee Co.’s revenue was from wholesale before the COVID-19 pandemic started and forced them to quickly shift to direct-to-consumer sales. Propeller Coffee Co.

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“Let me tell you, it's a very big difference from an operational standpoint to pack 200 big wholesale orders or 2000 much smaller e-commerce orders,” Aaron says.

Not only did Propeller Coffee Co. have to figure out the logistics, they also noticed that their singular online storefront for both wholesale and direct-to-consumer sales wasn’t cutting it. They decided to split those into two different storefronts to better serve the different types of buyers and the company’s online advertising strategy.

Simplifying the user journey

Customization may sound like offering a lot of different options to buyers, but keeping it simple is key. Propeller Coffee Co. started selling coffee gear online. Think at-home coffee makers, drippers, grinders, filters and kettles.

“We kind of kept it to only a couple products per category to keep it simple,” Aaron says. “But to allow enough of a mix that no matter your brewing style or what kind of setup you have at home, you would get something great.”

Aaron and his team also used the Hot Jar app on Shopify to understand the customer journey. That helped the company decide to cut down the nine navigation categories to just three, which immediately helped improve their metrics on abandoned shopping carts and time it takes for customers to make a purchase. Improving the user experience flow also made a huge difference in getting customers to buy a customizable subscription.

Introducing customizable subscriptions

Propeller Coffee Co. wasn’t impressed with competitors’ subscription offerings, so they used Recharge to build one that customers could customize. Propeller Coffee Co.

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As far as coffee habits go, a subscription was one way that Propeller Coffee Co. was able to ensure that its customers would always have coffee when they needed it. Aaron and his team used the Recharge Subscriptions app on Shopify for a subscription solution.

“We were able to build a really customizable but simple-to-use interface that basically let people create subscriptions that were tailored to what they were looking for in terms of their frequency and in terms of the product mix that they had there,” Aaron explains.

Customer segmentation for email marketing

Propeller Coffee Co.’s email marketing also leveled up the customization using customer segmentation to present different product mixes, purchase rates, and shipping rates to consumers in different areas.

“After several months, we were seeing a consistent 175% increase in email marketing conversions,” Aaron says. .

It also meant that customers got an accurate estimate of shipping times and costs.

“Everybody wants what they've ordered right away. But if your t-shirt's coming late, it's not a big deal,” Aaron says. “If your coffee's late, it's kind of a giant deal for you.”

Take a listen to Aaron’s full interview on Shopify Masters to learn why customization at scale is the goal for Propeller Coffee Co.

","Aaron Zack, a former vice president at Propeller Coffee Co. shares strategies for building a more streamlined online buying experience and how to customize marketing tactics and products for different customers.","

$\"\"$

Aaron Zack, a former vice president at Propeller Coffee Co. shares strategies for building a more streamlined online buying experience and how to customize marketing tactics and products for different customers.

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Propeller Coffee Co. has taken the meaning of a multi-use space to a whole new stratosphere. One of the founders, Losel Tethong, took an empty old factory in an industrial part of Toronto and turned it into a roasting facility, café, event space, coffee lab, education space, and warehouse all in one.

“We're able to have the café, do the roasting, do the lab work,” Losel says. “And then in the evenings and weekends, it gets a whole second life as an event space for weddings, chef dinners, and community events.”

Propeller Coffee Co.’s café and roastery is located just 15 minutes from downtown Toronto in a revamped factory. Propeller Coffee Co.

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Don't miss an episode! Subscribe to Shopify Masters.

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The core values of the company are quality, sustainability, and community — and Propeller Coffee’s space allowed them to uphold all three. One of the most important functions of the company’s space is to train baristas, which further strengthens Propeller Coffee’s relationships with its wholesale customers.

“In that last 35 to 40 seconds of the life of that bean, you can either make or break that coffee,” Losel says. “It's a huge part of what we do for the restaurants and the cafés and even the offices that we work with, is sharing that knowledge and those skills and then getting people started or moved along on their journeys.”

Propeller Coffee trains baristas to extract the perfect shot, steam the milk correctly and craft drinks. Propeller Coffee Co.

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That education, Losel says, helps ensure his customers get the best cup of coffee. But it all starts with the coffee beans themselves. Propeller Coffee works with farmers across the world, including in Ethiopia and Guatemala, who are committed to sustainability initiatives like water projects and soil remediation.

“Great coffee is grown by farmers who care not only about the plants and their environment that they're grown in, but also about their workers and about the community that they're growing their coffee in,” Losel says. “It's so important to have those relationships that are multi-year with the same farms and the same communities.”

Propeller Coffee works with farmers to grow quality coffee beans from the moment the first seedlings are planted to the time they are harvested and processed. Propeller Coffee Co.

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Still, even with everything Propeller Coffee was doing at its headquarters and with its farmers, it lost almost all of it when the pandemic hit. Before, 80% to 85% of its business was wholesale. That business crashed almost overnight in March 2020.

“If we hadn't been on Shopify when the pandemic began, we would likely not be here,” Losel says. “It allowed us to kind of really quickly respond to that kind of huge surge of e-commerce demand that we got in late March and early April of 2020.”

Propeller Coffee Co. implemented a new subscription program and a loyalty program for its burgeoning direct-to-consumer business.

Take a listen to Losel’s full interview on Shopify Masters to learn how Propeller Coffee has continued to diversify its revenue streams and what’s in store for a future cafe brand that will be owned and operated by baristas.

","Propeller Coffee has always done a lot of things at once. Just look at their headquarters—a 10,000-foot-space near downtown Toronto that has a roasting facility, café, event space, coffee lab, education space, and warehouse. But when the pandemic hit and its wholesale business dried up, Propeller Coffee Co. had to quickly innovate its direct-to-consumer approach.","

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Propeller Coffee has always done a lot of things at once. Just look at their headquarters—a 10,000-foot-space near downtown Toronto that has a roasting facility, café, event space, coffee lab, education space, and warehouse. But when the pandemic hit and its wholesale business dried up, Propeller Coffee Co. had to quickly innovate its direct-to-consumer approach.

",{"_1868":1892,"_342":-5,"_1317":1977},"Propeller Coffee has a 10,000 foot-space near downtown Toronto with a roasting facility, cafe, event space, coffee lab, education space, and warehouse. But when the pandemic hit and its wholesale business dried up, Propeller Coffee Co. had to innovate its direct-to-consumer approach.",{"_1868":1895,"_19":1896,"_1897":1898,"_1899":1505},[-5,-5,-5,1980,1982,-5,1984],{"_1868":1903,"_1904":1981,"_1906":1907},"{\"en\":\"https://www.shopify.com/blog/propeller-coffee-wholesale-and-dtc\",\"en-ca\":\"https://www.shopify.com/ca/blog/propeller-coffee-wholesale-and-dtc\",\"en-gb\":\"https://www.shopify.com/uk/blog/propeller-coffee-wholesale-and-dtc\",\"en-au\":\"https://www.shopify.com/au/blog/propeller-coffee-wholesale-and-dtc\",\"en-id\":\"https://www.shopify.com/id/blog/propeller-coffee-wholesale-and-dtc\",\"en-nz\":\"https://www.shopify.com/nz/blog/propeller-coffee-wholesale-and-dtc\",\"en-za\":\"https://www.shopify.com/za/blog/propeller-coffee-wholesale-and-dtc\",\"en-ng\":\"https://www.shopify.com/ng/blog/propeller-coffee-wholesale-and-dtc\",\"en-ph\":\"https://www.shopify.com/ph/blog/propeller-coffee-wholesale-and-dtc\",\"en-sg\":\"https://www.shopify.com/sg/blog/propeller-coffee-wholesale-and-dtc\",\"en-hk\":\"https://www.shopify.com/hk-en/blog/propeller-coffee-wholesale-and-dtc\",\"en-ie\":\"https://www.shopify.com/ie/blog/propeller-coffee-wholesale-and-dtc\",\"en-my\":\"https://www.shopify.com/my/blog/propeller-coffee-wholesale-and-dtc\",\"en-in\":\"https://www.shopify.com/in/blog/propeller-coffee-wholesale-and-dtc\"}",{"_1868":1903,"_1904":1983,"_1906":1910},"[{\"title\":\"How To Take Your Brand Global\",\"url\":\"blog/manta-sleep-international-expansion\"},{\"title\":\"What Blueland Can Do That CPG’s Can’t\",\"url\":\"blog/blueland-building-for-impact\"},{\"title\":\"Madhappy Is Fighting for Mental Health—One Sweatshirt at a Time\",\"url\":\"blog/madhappy-raising-awareness\"},{\"title\":\"The Key To Creating High Demand Around Your Product Drops\",\"url\":\"blog/fashionica-bag-drops-connect-with-followers\"},{\"title\":\"How Good Design Can Elevate Your Home Products\",\"url\":\"blog/vitruvi-design\"},{\"title\":\"The Chocolate Company That Sold One Million Bars In 20 Months\",\"url\":\"blog/mid-day-squares-production-fundraising\"},{\"title\":\"The Key To Branding Your Beverage Business\",\"url\":\"blog/better-booch-branding-a-beverage\"},{\"title\":\"How To Create A Beverage Business From Your Kitchen\",\"url\":\"blog/better-booch-farmers-markets-capital-funding\"},{\"title\":\"How To Make a YouTube Channel That’s Profitable Too\",\"url\":\"blog/lyn-allure-serial-entrepreneur\"},{\"title\":\"How ButcherBox Reached Nine-Figure Annual Revenue Without Investors\",\"url\":\"blog/butcherbox-profitability\"}]",{"_1868":1903,"_1904":1912,"_1906":1913},"13 Oct 2022",{"_1868":1869,"_164":1987,"_1612":1988,"_342":1989,"_1873":1990,"_1875":1991,"_1884":1993,"_125":1994,"_1887":1995,"_1889":1996,"_1693":1997,"_1893":1999,"_1900":2000,"_1914":1992,"_1915":-5,"_1916":-7,"_1917":-7,"_1918":-7,"_1919":2006,"_1921":1990},"gid://shopify/Article/558535049250","wild-north-flowers-efficiency","How Efficiency Helped This Online Flower Shop Blossom","2022-09-22T03:30:01Z",{"_1868":1877,"_387":1992,"_1879":-5,"_1880":1881,"_1882":1883},"https://cdn.shopify.com/s/files/1/0070/7032/articles/Masters_WildNorth_02.jpg?v=1729107839",[791],"\n

Operating a flower shop is rife with inefficiencies.

First, there’s the actual import of flowers, sometimes from far-flung corners of the earth. There’s the plastic packaging. And when it comes to merchandising, there’s often lots of waste involved when designing stunning displays out of highly perishable flowers.

Which is why Jennifer Fowlow, founder of Wild North Flowers, decided to go the ecommerce route to simplify both the floral selling and the buying experience.

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Don't miss an episode! Subscribe to Shopify Masters.

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“Ordering flowers online should be easy. It should be enjoyable,” Jennifer says. “It should be something that is fun for both the sender and the recipient.”

Initially, others in the industry advised her that an online shop simply wouldn’t work. How would the customers smell the flowers? Why would customers come back if they didn’t have a personal relationship with the florist?

Jennifer argued the opposite.

“The thing with a retail storefront is you end up spending so much time trying to make it look pretty. It’s got to be stocked, customers expect the fridge to be full of flowers, even if they’re only going to buy, like, five of them,” Jennifer says. “I wanted to be spending the time actually making the beautiful arrangements and have enough time to do customer service properly.”

\"A — Founder Jennifer Fowlow knew that having a place in her studio to photograph Wild North Flowers’ arrangements was key to the success of her online store. *Wild North Flowers*

Without any coding experience, she started her store on Shopify and found a clever way to save on product photos for her website—by supplying flowers for creative photo shoots.

“We’ve almost never paid for professional photography. Sometimes we do collaborations with photographers because they want flowers. I mean, we’re lucky flowers are so beautiful,” Jennifer says. “Of course, it would be a bit different if we had a product that no one really liked to look at.”

And sure enough, Jennifer was able to keep her clients coming back. Email marketing has been one way she has been able to form those more personal relationships with customers, even without a brick-and-mortar store.

\"A — Wild North Flowers uses many local flowers grown in Southern Ontario, along with some imported flowers. *Wild North Flowers*

Jennifer has also saved on shipping—and simultaneously lowered her carbon footprint—by building close relationships with local growers in Southern Ontario.

Tune into the full Shopify Masters episode to hear how Jennifer cut down on the inefficiencies of the flower business and how she’s tailored her store for every occasion.

","When Jennifer Fowlow started Wild North Flowers, people in the industry told her an online flower shop wouldn’t work. A brick-and-mortar shop with big refrigerators of vases overflowing with flowers was a must. But Fowlow was determined to tackle the inefficiencies of a physical store and the waste in the flower industry with her own online business.","

$\"\"$

When Jennifer Fowlow started Wild North Flowers, people in the industry told her an online flower shop wouldn’t work. A brick-and-mortar shop with big refrigerators of vases overflowing with flowers was a must. But Fowlow was determined to tackle the inefficiencies of a physical store and the waste in the flower industry with her own online business.

",{"_1868":1892,"_342":-5,"_1317":1998},"When Jennifer Fowlow started Wild North Flowers, people in the industry told her an online flower shop wouldn’t work. But Fowlow was determined to tackle the inefficiencies of a physical store and the waste in the flower industry.",{"_1868":1895,"_19":1896,"_1897":1898,"_1899":1505},[-5,-5,-5,2001,2003,-5,2005],{"_1868":1903,"_1904":2002,"_1906":1907},"{\"en\":\"https://www.shopify.com/blog/wild-north-flowers-efficiency\",\"en-ca\":\"https://www.shopify.com/ca/blog/wild-north-flowers-efficiency\",\"en-gb\":\"https://www.shopify.com/uk/blog/wild-north-flowers-efficiency\",\"en-au\":\"https://www.shopify.com/au/blog/wild-north-flowers-efficiency\",\"en-id\":\"https://www.shopify.com/id/blog/wild-north-flowers-efficiency\",\"en-nz\":\"https://www.shopify.com/nz/blog/wild-north-flowers-efficiency\",\"en-za\":\"https://www.shopify.com/za/blog/wild-north-flowers-efficiency\",\"en-ng\":\"https://www.shopify.com/ng/blog/wild-north-flowers-efficiency\",\"en-ph\":\"https://www.shopify.com/ph/blog/wild-north-flowers-efficiency\",\"en-sg\":\"https://www.shopify.com/sg/blog/wild-north-flowers-efficiency\",\"en-hk\":\"https://www.shopify.com/hk-en/blog/wild-north-flowers-efficiency\",\"en-ie\":\"https://www.shopify.com/ie/blog/wild-north-flowers-efficiency\",\"en-my\":\"https://www.shopify.com/my/blog/wild-north-flowers-efficiency\",\"en-in\":\"https://www.shopify.com/in/blog/wild-north-flowers-efficiency\"}",{"_1868":1903,"_1904":2004,"_1906":1910},"[{\"title\":\"How Grind Turned a Single Café Into an 8-Figure Direct-to-Consumer Coffee Brand\",\"url\":\"blog/grind-dtc-expansion\"},{\"title\":\"How To Sell Online: A Step-by-Step Guide\",\"url\":\"blog/how-to-sell-online\"},{\"title\":\"Increase Customer Lifetime Value With These 9 Subscription Apps\",\"url\":\"blog/subscription-apps\"},{\"title\":\"How To Take Your Brand Global\",\"url\":\"blog/manta-sleep-international-expansion\"},{\"title\":\"Meet the Ceramics Maker Who Turned Her Passion Into a Profitable Business\",\"url\":\"blog/glaze-me-pretty-career-pivot\"},{\"title\":\"Better Booch Brings in Recurring Revenue With Organic Kombucha Subscriptions\",\"url\":\"blog/subscription-case-study-better-booch\"},{\"title\":\"How TKEES Transitioned from Wholesale to Ecommerce\",\"url\":\"blog/tkees-online-presence\"},{\"title\":\"How Wild Is Removing Waste From Bathrooms and Building a Multimillion-Dollar Brand\",\"url\":\"blog/wild-launch-strategy\"},{\"title\":\"How Bobbi Brown Created Her New Makeup Empire\",\"url\":\"blog/jones-road-beauty-marketing-trends-strategies\"},{\"title\":\"The Key to Creating a Regenerative Food Company\",\"url\":\"blog/chocosol-regenerative-chocolate\"}]",{"_1868":1903,"_1904":1912,"_1906":1913},"22 Sept 2022",{"_1868":1869,"_164":2008,"_1612":2009,"_342":2010,"_1873":2011,"_1875":2012,"_1884":2014,"_125":2015,"_1887":2016,"_1889":2017,"_1693":2018,"_1893":2020,"_1900":2021,"_1914":2013,"_1915":-5,"_1916":-7,"_1917":-7,"_1918":-7,"_1919":2027,"_1921":2011},"gid://shopify/Article/558496808994","chandler-honey-branding","Creating an Appetite for Products You Need To Taste","2022-09-08T03:30:01Z",{"_1868":1877,"_387":2013,"_1879":-5,"_1880":1881,"_1882":1883},"https://cdn.shopify.com/s/files/1/0070/7032/articles/Masters_ChandlerHoney_02_bb834515-54f4-4ec1-8198-e53b38ac75da.jpg?v=1730313943",[791],"

Chandler Honey isn’t exactly a family business — though it does have the family’s surname and honey pretty much runs in the founder’s veins. After all, Tique Chandler’s parents own a bee farm.

But Chandler Honey isn’t a rebrand of her family’s business, which has been in operation since 1937. It’s Tique’s very own company — one she started from her apartment in November 2020, making distinctive flavor infusions of honey sourced directly from her parents’ bees. Since then, Tique has filled more than 27,000 jars with its honey creations, flavors such as “Mango Bellini” and “Créme Brûlée”.

\n\n

Don't miss an episode! Subscribe to Shopify Masters.

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“I think with honey […] the sourcing of it is so important [because] the customer is getting more aware of the fact that there's fake honey out there,” Tique said. “I wanted to pull in my family story, so that people could trust the honey source that they're getting it from.”

Her family’s farm is in Scandia, a tiny town in Alberta of a little more than 100 people. And let’s just say, she got plenty of hands-on experience beekeeping.

“[I was] so lucky to grow up there and to be getting my hands dirty, getting stung by bees all the time,” Tique said.

By the time she decided to start her own honey company, she knew she wanted to incorporate her family history and put her last name on the jar.

“This is a part of me,” she explained. “ If I [don’t have] a product that meets my own personal standards [...], then I'm doing something wrong.”

With the brand so closely tied to her personal identity, Tique has embraced the chance to introduce herself, whether that’s through social media or at farmers markets. On Instagram, she often replies to comments and even takes flavor suggestions.

“I've got my community saying, ‘Hey, like gingerbread sounds amazing for Christmas. Like, can we make that happen?’,” Tique said. “I will walk people through on my Instagram stories exactly what the testing process looks like, exactly what decisions go into it, creating the labels, all these things that make them feel like they're a part of the process.”

And unlike a lot of other businesses that might cut their honey recipes with water or import from other countries, Tique takes pride in owning the production process and knowing her partners. Even the jars are sourced locally in Canada.

“I love at least for my product that I control all the production. I have the production space myself. I still am very hands on with production,” she said. “And I don't think I'll ever give that up. I encourage you if you are just starting out, particularly in the food business, to keep as much control over it as you can because if you're at the mercy of your producer, that just makes things extra difficult.”

Another challenge for people in the food business is selling something that consumers need to taste — something that’s a little tough to do with an online store. And because Chandler Honey launched during the pandemic, Tique wasn’t doing samples at grocery stores and farmers markets.

“It was super important for me to invest money in product photography,” Tique said. “So letting people kind of taste it with their eyes, showcasing the ingredients that go into the honey with the product itself.”

\"Mocha-flavored — Chandler Honey infuses honey with other ingredients to create unique flavors. *Chandler Honey*

After all, the ingredients Tique infuses in her honey is what sets her apart — even from her parent’s business.

Take a listen to Chandler’s full interview on Shopify Masters to learn how you can start your own food business online.

","Chandler Honey sources its honey close to home — as in literally from the family farm. Tique Chandler’s parents own a bee farm, so honey and entrepreneurship run in the family. In this episode of Shopify Masters, Chandler talks about tying her identity to the brand and the challenges of the food business.","

$\"\"$

Chandler Honey sources its honey close to home — as in literally from the family farm. Tique Chandler’s parents own a bee farm, so honey and entrepreneurship run in the family. In this episode of Shopify Masters, Chandler talks about tying her identity to the brand and the challenges of the food business.

",{"_1868":1892,"_342":-5,"_1317":2019},"Chandler Honey sources its honey close to home — as in literally from the family farm. In this episode of Shopify Masters, Chandler talks about tying her identity to the brand and the challenges of the food business.",{"_1868":1895,"_19":1896,"_1897":1898,"_1899":1505},[-5,-5,-5,2022,2024,-5,2026],{"_1868":1903,"_1904":2023,"_1906":1907},"{\"en\":\"https://www.shopify.com/blog/chandler-honey-branding\",\"en-ca\":\"https://www.shopify.com/ca/blog/chandler-honey-branding\",\"en-gb\":\"https://www.shopify.com/uk/blog/chandler-honey-branding\",\"en-au\":\"https://www.shopify.com/au/blog/chandler-honey-branding\",\"en-id\":\"https://www.shopify.com/id/blog/chandler-honey-branding\",\"en-nz\":\"https://www.shopify.com/nz/blog/chandler-honey-branding\",\"en-za\":\"https://www.shopify.com/za/blog/chandler-honey-branding\",\"en-ng\":\"https://www.shopify.com/ng/blog/chandler-honey-branding\",\"en-ph\":\"https://www.shopify.com/ph/blog/chandler-honey-branding\",\"en-sg\":\"https://www.shopify.com/sg/blog/chandler-honey-branding\",\"en-hk\":\"https://www.shopify.com/hk-en/blog/chandler-honey-branding\",\"en-ie\":\"https://www.shopify.com/ie/blog/chandler-honey-branding\",\"en-my\":\"https://www.shopify.com/my/blog/chandler-honey-branding\",\"en-in\":\"https://www.shopify.com/in/blog/chandler-honey-branding\"}",{"_1868":1903,"_1904":2025,"_1906":1910},"[{\"title\":\"Rare Beauty’s Marketing Strategies for Being an Inclusive and Viral Brand\",\"url\":\"blog/rare-beauty-brand-storytelling\"},{\"title\":\"Engage the Audience You Want With These Ecommerce Tips\",\"url\":\"blog/ecommerce-tips\"},{\"title\":\"Talking Shop With the 9-Year-Old Founder of a Kid-Powered Candle Business\",\"url\":\"blog/lily-lous-aromas\"},{\"title\":\"How Wild Is Removing Waste From Bathrooms and Building a Multimillion-Dollar Brand\",\"url\":\"blog/wild-launch-strategy\"},{\"title\":\"The Key To Creating High Demand Around Your Product Drops\",\"url\":\"blog/fashionica-bag-drops-connect-with-followers\"},{\"title\":\"How This Brand Is Increasing Access To Period Products\",\"url\":\"blog/period-company-inclusive-affordable-underwear\"},{\"title\":\"Eliminating Plastic Waste, One Lunch Bag at a Time\",\"url\":\"blog/lunch-skins-accesible-sustainability\"},{\"title\":\"How TKEES Transitioned from Wholesale to Ecommerce\",\"url\":\"blog/tkees-online-presence\"},{\"title\":\"Madhappy Is Fighting for Mental Health—One Sweatshirt at a Time\",\"url\":\"blog/madhappy-raising-awareness\"},{\"title\":\"How To Make a YouTube Channel That’s Profitable Too\",\"url\":\"blog/lyn-allure-serial-entrepreneur\"}]",{"_1868":1903,"_1904":1912,"_1906":1913},"8 Sept 2022",{"_1868":1869,"_164":2029,"_1612":2030,"_342":2031,"_1873":2032,"_1875":2033,"_1884":2035,"_125":2036,"_1887":2037,"_1889":2038,"_1693":2039,"_1893":2041,"_1900":2042,"_1914":2034,"_1915":-5,"_1916":-7,"_1917":-7,"_1918":-7,"_1919":2048,"_1921":2032},"gid://shopify/Article/558462763042","ebike-generation-dropshipping","The Dropshipping Playbook: What You Need To Know","2022-09-06T03:30:00Z",{"_1868":1877,"_387":2034,"_1879":-5,"_1880":1881,"_1882":1883},"https://cdn.shopify.com/s/files/1/0070/7032/articles/Masters_EbikeGeneration_01-01.jpg?v=1729282498",[791],"\n

Ebike Generation founder John Murphy got his start down a YouTube rabbit hole. Looking for a way to make money online, he began watching video after video on dropshipping and affiliate marketing. Within three years, John went from teaching himself e-commerce to running an e-bike company that posted $3 million in revenue.

It’s the kind of success story that most dropshippers dream of. Here are some of the strategies from his dropshipping playbook.

\n\n

Don't miss an episode! Subscribe to Shopify Masters.

\n\n \n\n

Tips for starting a dropshipping business

1. Select a product

John considered a lot of factors when deciding what his online store would sell. Some of the major ones:

\nHigh priced product for higher margins. That means you don’t have to make as many sales, and it’s easier to manage fewer customers.
\nLightweight product. Dropshippers have to pay for shipping, and shipping costs will eat into their profit.
\nAvailability of domestic suppliers. More domestic suppliers means it’ll be easier to keep your store stocked (and bonus points if you can become an authorized retailer of a few suppliers).
\nCompetition. If there are more than 25 or 30 stores already selling, the market might already be too saturated.

2.Find a niche

John Murphy found success by targeting a specific demographic — hunters.Ebike Generation

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In order to differentiate himself from other e-bike sellers, John focused on a very specific set of customers based on some of the sales he was making.

“I sell specifically to hunters,” John said. “By doing that, I found that it was a lot easier to talk on a deeper level to one demographic than trying to be everything to everybody.”

John isn’t a hunter, but he learned their needs for a heavy-duty e-bike and found that there weren’t a lot of other stores targeting that demographic, particularly in search results. He started removing those little foldable e-bikes that are better for city streets from his inventory. He changed product photos and descriptions, and started writing content like “Top 11 Electric Hunting Bikes.”

“And while it was very scary in the beginning doing that and deliberately being polarizing and cutting out over 90% of my potential customers, it was absolutely game changing for me because everything became easier, marketing, email, the messaging on the website, everything became about how an e-bike is going to elevate your hunt. And then hunters really were drawn to it,” John said.

3. Diversify where your traffic comes from

John originally got all of his customers through Facebook and Google ads. But he was banned by Facebook and Google in the same week because e-bikes are considered vehicles, which are not allowed to be sold through the two platforms.

“I was ready to quit my job. And then when the suspensions came down on my accounts, all my traffic went away overnight,” John said. “I went from getting 10,000 visitors a month, 100% from paid traffic, to then something like 15 or 20 visits a week to the store. The idea that I may not be able to ever quit my job was a hard pill to swallow.”

Since he couldn’t advertise, John shifted his focus to organic traffic instead. He started imitating affiliate marketers, trying to get his site to rank high in search results with search engine optimization (SEO) tactics.

“I started creating content like theirs but tweaked so it would be more effective to get people to the product pages,” John said. “And then there was a whole lot of things I had to learn, how to get backlinks and how to do all of the things that would then support the content I was writing so it would be more likely to rank on page one. It's a slow process, it takes a long time to write good, helpful content and then get it to rank. But it definitely worked, because it kept me in business.”

4. Know your product and customers

Murphy was not a hunter himself, but he was well-versed in his products and could target his content to hunters.Ebike Generation

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John actually didn’t even ride an e-bike until he’d been in business for two years, but that didn’t mean he couldn’t sell it.

“Because I was writing all of my product descriptions, I was getting very familiar with all the types of components, what they do and how they perform, the different types of bikes,” John said.

He was also creating collection pages daily and answering customer service emails, live chat questions, and phone calls.

“It was a very steep learning curve of eBikes and of hunters because I'm also not a hunter,” John said. “I got that baptism-by-fire education but it was fantastic because that was the best way for me to learn.”

5. Monopolize search results

After a few successes with getting some of his content to rank in search results, John realized that it didn’t matter how good he got at SEO. Google limits only two of the top 10 results of a search to the same website. To get the other eight spots, he would need to team up with other sites — affiliate marketers — to link to his products.

“I created an affiliate program using an app I found on Shopify, and I went on to page one and I started recruiting all of those affiliate websites to link to me instead of Amazon. They were already on page one, so not only was I getting some traffic from occupying the top spot in Google, I was also indirectly occupying five other spaces on page one,” John explained. “I monopolized the whole page, and that's been absolutely game changing for me as well because even though I give away a commission, those are sales that would've went to somebody else.”

Take a listen to John’s full interview on Shopify Masters to hear how he taught himself affiliate marketing and search engine optimization to take his e-bike company to new heights.

","Within three years, John Murphy went from teaching himself e-commerce by watching YouTube videos to running a dropshipping company that posted $3 million in revenue. He found his niche in selling e-bikes to hunters — even though John had never ridden an e-bike when he started and he wasn’t a hunter himself. In this episode of Shopify Masters, John shares some of his strategies for building a successful dropshipping business."," $\"\"$ Within three years, John Murphy went from teaching himself e-commerce by watching YouTube videos to running a dropshipping company that posted $3 million in revenue. He found his niche in selling e-bikes to hunters — even though John had never ridden an e-bike when he started and he wasn’t a hunter himself. In this episode of Shopify Masters, John shares some of his strategies for building a successful dropshipping business.",{"_1868":1892,"_342":-5,"_1317":2040},"Within three years, Ebike Generation founder John Murphy went from teaching himself e-commerce by watching YouTube videos to running a dropshipping company that posted $3 million in revenue. Here's the playbook he used to build his online e-bike business.",{"_1868":1895,"_19":1896,"_1897":1898,"_1899":1505},[-5,-5,-5,2043,2045,-5,2047],{"_1868":1903,"_1904":2044,"_1906":1907},"{\"en\":\"https://www.shopify.com/blog/ebike-generation-dropshipping\",\"en-ca\":\"https://www.shopify.com/ca/blog/ebike-generation-dropshipping\",\"en-gb\":\"https://www.shopify.com/uk/blog/ebike-generation-dropshipping\",\"en-au\":\"https://www.shopify.com/au/blog/ebike-generation-dropshipping\",\"en-id\":\"https://www.shopify.com/id/blog/ebike-generation-dropshipping\",\"en-nz\":\"https://www.shopify.com/nz/blog/ebike-generation-dropshipping\",\"en-za\":\"https://www.shopify.com/za/blog/ebike-generation-dropshipping\",\"en-ng\":\"https://www.shopify.com/ng/blog/ebike-generation-dropshipping\",\"en-ph\":\"https://www.shopify.com/ph/blog/ebike-generation-dropshipping\",\"en-sg\":\"https://www.shopify.com/sg/blog/ebike-generation-dropshipping\",\"en-hk\":\"https://www.shopify.com/hk-en/blog/ebike-generation-dropshipping\",\"en-ie\":\"https://www.shopify.com/ie/blog/ebike-generation-dropshipping\",\"en-my\":\"https://www.shopify.com/my/blog/ebike-generation-dropshipping\",\"en-in\":\"https://www.shopify.com/in/blog/ebike-generation-dropshipping\"}",{"_1868":1903,"_1904":2046,"_1906":1910},"[{\"title\":\"How Inkbox Revolutionized Temporary Tattoos and Built an 8-Figure Business\",\"url\":\"blog/inkbox-social-media\"},{\"title\":\"How Bobbi Brown Created Her New Makeup Empire\",\"url\":\"blog/jones-road-beauty-marketing-trends-strategies\"},{\"title\":\"How TKEES Transitioned from Wholesale to Ecommerce\",\"url\":\"blog/tkees-online-presence\"},{\"title\":\"Creating an Appetite for Products You Need To Taste\",\"url\":\"blog/chandler-honey-branding\"},{\"title\":\"The Key to Creating a Regenerative Food Company\",\"url\":\"blog/chocosol-regenerative-chocolate\"},{\"title\":\"Eliminating Plastic Waste, One Lunch Bag at a Time\",\"url\":\"blog/lunch-skins-accesible-sustainability\"},{\"title\":\"How To Take Your Brand Global\",\"url\":\"blog/manta-sleep-international-expansion\"},{\"title\":\"6 Dropshipping Tips From the Ecom King\",\"url\":\"blog/ecom-king-dropshipping\"},{\"title\":\"How ButcherBox Reached Nine-Figure Annual Revenue Without Investors\",\"url\":\"blog/butcherbox-profitability\"},{\"title\":\"The Key To Creating High Demand Around Your Product Drops\",\"url\":\"blog/fashionica-bag-drops-connect-with-followers\"}]",{"_1868":1903,"_1904":1912,"_1906":1913},"6 Sept 2022",{"_1868":1869,"_164":2050,"_1612":2051,"_342":2052,"_1873":2053,"_1875":2054,"_1884":2056,"_125":2057,"_1887":2058,"_1889":2059,"_1693":2060,"_1893":2062,"_1900":2063,"_1914":2055,"_1915":2052,"_1916":-7,"_1917":-7,"_1918":-7,"_1919":2069,"_1921":2053},"gid://shopify/Article/558427701282","bearbottom-clothing","How To Find Production Partners That Are Like Family","2022-08-23T03:30:02Z",{"_1868":1877,"_387":2055,"_1879":2052,"_1880":1881,"_1882":1883},"https://cdn.shopify.com/s/files/1/0070/7032/articles/bearbottom-clothing-founder.jpg?v=1727451400",[791],"

Robert Felder never interviewed for a single job in college.

What was the point?

He was already running a company selling shorts and after just one year in, he had decided that Bearbottom Clothing would be his career.

\"Bearbottom’s — One of Bearbottom Clothing’s most popular items are their stretch shorts for men. *Bearbottom Clothing*

It all started in high school with a trip to South Asia. Felder said he was shocked when he discovered Bangladesh is one of the largest apparel manufacturers in the world — yet many people living there can’t afford even basic clothing.

\n\n

Don't miss an episode! Subscribe to Shopify Masters.

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“The fact that they were producing millions of garments right there and the kids just outside didn't have any clothing on just stuck in my mind,” he said. “And that's when I said, you know, when we do this business, obviously we'll do what we can, make sure that the factories are good for the workers. But let's do something a little bit extra where the product that they're helping us produce, they get to enjoy as well.”

With that goal from the get-go, Felder established that his manufacturers weren’t just going to make the clothing. They are partners at every step of the way, from producing the product to giving back to the community.

“We don't just go out and place orders. We work with people we know, we build relationships,” Felder said. “There have been suppliers that have been to our wedding.”

\"Man — Customers wanted a slimmer fitting pair of shorts short, so Bearbottom Clothing took the feedback and made the Stretch Chino short.

Felder now works with suppliers in Bangladesh, China, and India, who care about what they produce and how they treat their employees. He keeps in constant contact through WhatsApp, phone calls, and video chats. As soon as borders opened up after the COVID-19 pandemic had subsided, he was on the first plane to visit them.

And all of that relationship building has paid off. When pockets that were too small were sewn onto Bearbottom shorts, Felder’s suppliers alerted him to the issue before any of the shorts were shipped. Together, Bearbottom and the supplier were able to split the costs for repair.

That kind of trust is important for taking big risks during uncertain times. When the COVID-19 pandemic hit, many companies were scaling back production and canceling orders in line with demand. But Felder was convinced otherwise.

“We had these great relationships with our production partners and they were able to believe in us when we said the demand is coming,” Felder said. “And, you know, there was a lot of pressure on these partners just from having so many cancellations to believe us and stick with us meant a lot because we were doubling and tripling order quantities.”

“When people were canceling, they had to take that risk and they were willing to do it,” he said. “And it's paid off because, you know, all these customers that we've gained during that time have stuck around.”

Take a listen to Robert’s full interview on Shopify Masters to hear how he started Bearbottom Clothing in college and how he gives back to the community today.

","In this episode of Shopify Masters, Robert Felder, the founder of Bearbottom Clothing, shares how a high school trip to Bangladesh sparked an idea for a company that gives back. Felder went on to start Bearbottom Clothing in college, and found early on that fostering close relationships with his business partners — especially the manufacturers overseas — was key to the success of his company."," $\"How$ \n

In this episode of Shopify Masters, Robert Felder, the founder of Bearbottom Clothing, shares how a high school trip to Bangladesh sparked an idea for a company that gives back. Felder went on to start Bearbottom Clothing in college, and found early on that fostering close relationships with his business partners — especially the manufacturers overseas — was key to the success of his company.

",{"_1868":1892,"_342":-5,"_1317":2061},"In this episode of Shopify Masters, Robert Felder, the founder of Bearbottom Clothing, shares how a high school trip to Bangladesh sparked an idea for a company that gives back.",{"_1868":1895,"_19":1896,"_1897":1898,"_1899":1505},[-5,-5,-5,2064,2066,-5,2068],{"_1868":1903,"_1904":2065,"_1906":1907},"{\"en\":\"https://www.shopify.com/blog/bearbottom-clothing\",\"en-ca\":\"https://www.shopify.com/ca/blog/bearbottom-clothing\",\"en-gb\":\"https://www.shopify.com/uk/blog/bearbottom-clothing\",\"en-au\":\"https://www.shopify.com/au/blog/bearbottom-clothing\",\"en-id\":\"https://www.shopify.com/id/blog/bearbottom-clothing\",\"en-nz\":\"https://www.shopify.com/nz/blog/bearbottom-clothing\",\"en-za\":\"https://www.shopify.com/za/blog/bearbottom-clothing\",\"en-ng\":\"https://www.shopify.com/ng/blog/bearbottom-clothing\",\"en-ph\":\"https://www.shopify.com/ph/blog/bearbottom-clothing\",\"en-sg\":\"https://www.shopify.com/sg/blog/bearbottom-clothing\",\"en-hk\":\"https://www.shopify.com/hk-en/blog/bearbottom-clothing\",\"en-ie\":\"https://www.shopify.com/ie/blog/bearbottom-clothing\",\"en-my\":\"https://www.shopify.com/my/blog/bearbottom-clothing\",\"en-in\":\"https://www.shopify.com/in/blog/bearbottom-clothing\"}",{"_1868":1903,"_1904":2067,"_1906":1910},"[{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"A Perfect Fit- 7 Ways Brands Use Personalization to Create Tailor-Made Shopping Experiences\",\"url\":\"blog/personalized-shopping-experiences\"},{\"title\":\"How Eight Sleep Grew to a $500M Valuation By Building Relationships\",\"url\":\"blog/eight-sleep\"},{\"title\":\"The Facebook Marketing Blueprint That Put The Passionate Pug on the Path to 6 Figures\",\"url\":\"blog/the-passionate-pug-facebook-blueprint\"},{\"title\":\"How to Use Customer Profiles to Make Better Business Decisions\",\"url\":\"blog/thousand-customer-profiles\"},{\"title\":\"How Wee Squeak Captured Over 600 Emails Using Only $90 in Facebook Ads\",\"url\":\"blog/72011525-how-wee-squeak-captured-over-600-emails-using-only-90-in-facebook-ads\"},{\"title\":\"The Comeback Story of Rockwell Razors\",\"url\":\"blog/114129733-the-comeback-story-of-rockwell-razors-and-the-kickstarter-campaign-that-almost-failed\"},{\"title\":\"More Than a Store- Why (And How) This Founder Built a Lifestyle Platform Instead\",\"url\":\"blog/iedm-lifestyle-platform\"},{\"title\":\"The Secret Ingredients to Building a 7-Figure Meal Service Business\",\"url\":\"blog/eat-well-nashville-marketing\"},{\"title\":\"Selling Courses and Membership Programs on Shopify\",\"url\":\"blog/merriweather-memberships-courses\"}]",{"_1868":1903,"_1904":1912,"_1906":1913},"23 Aug 2022","pageInfo",{"_1868":2072,"_2073":2074,"_2075":1505,"_2076":1263,"_2077":2078,"_2079":-7,"_2080":2081},"PageInfo","endCursor","eyJsYXN0X2lkIjo1NTg0Mjc3MDEyODIsImxhc3RfdmFsdWUiOjE2NjEyMjU0MDIwMDB9","hasNextPage","hasPreviousPage","startCursor","eyJsYXN0X2lkIjo1NTg4ODY3NDgxOTQsImxhc3RfdmFsdWUiOjE2Njg1MDQ2MDEwMDB9","nextPageHref","previousPageHref","/hk-en/blog/authors/meghan-coyle?page=before%3AeyJsYXN0X2lkIjo1NTg4ODY3NDgxOTQsImxhc3RfdmFsdWUiOjE2Njg1MDQ2MDEwMDB9","author",{"_1868":1895,"_2084":-5,"_2085":2086,"_19":1896,"_1897":2087,"_1899":1505},"bio","firstName","Meghan","https://www.gravatar.com/avatar/1db19e07a073f31f9bb1dfafcb54dfb8?s=200&d=404","retailMessagesExperiment","retailMessagesExperimentContent",{},"actionData"]