As a personal trainer, Mario Mendias understood that most fitness results came from diet, not exercise. This insight led him to question why there wasn't a national brand that offered healthy, tasty, and affordable prepared meals. He founded MyFitFoods to fill this gap and help people achieve their fitness goals through convenient, healthy meals. Today, MyFitFoods is scaling fast, with nine locations across three states and plans for rapid nationwide expansion as they project surpassing $50 million in revenue in the coming year.
But achieving their ambitious growth plans has demanded more than great meals—it required a technology foundation that could unify every aspect of their operation, allowing the team to keep focused on delivering exceptional customer service online and in-store. With Shopify's Commerce Operating System (COS), they've been able to do just that, and the results speak for themselves:
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The company's operations department deployed 28 point of sale (POS) systems across 7 stores in one week with zero downtime
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Reduced in-store transaction times from 180 seconds to 60 seconds on average
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The new Shopify-powered website helped improve online conversion rates from under 1% to over 6.5%
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Eliminated 19 of 21 plugins, significantly reducing technical debt
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Shopify POS helped improve operations in retail locations, with top locations now generating over $250,000 monthly
The Challenge: Breaking free from fragmented systems
Prior to Shopify, MyFitFoods ran on a fragmented technology stack that included BigCommerce, Brightpearl POS and numerous third-party solutions. With this setup, they struggled to manage their increasing transaction volume—approximately 1,000 transactions per week per store, or 6,000 weekly across their locations. "As a business owner, not having a POS system that can keep up with you—that's your livelihood on the line," says Mario. System crashes and slow processing times were common, with their POS often taking up to three minutes just to load.
The company's data infrastructure was equally problematic. With three separate systems for deliveries, shipping, and retail, there was no unified view of their business. "Our systems didn't communicate with each other," Mario explains. This fragmentation made it impossible to track customer behavior across channels or make strategic, data-driven decisions. Their online store faced similar challenges. While running 21 different plugins at a cost of over $10,000 per month, their conversion rates were still on the decline. And basic marketing automation proved difficult as well—two years into their Klaviyo implementation, integration issues prevented optimal performance.
On top of all this, the brand's Fit Club membership program, a cornerstone of their business model offering 20% discounts to subscribers, was particularly challenging to manage across disconnected systems. Staff had to manually look up customer accounts and apply discounts, slowing down transactions and creating opportunities for errors. "We needed the ability to have different discounts and tag people with different discounts," says Mario. "So the second a customer comes back, it's automatic."
These technical limitations weren't just affecting operations—they were holding back the company's ability to scale and deliver the exceptional customer experience that had always been central to their mission.
The Solution: One platform, complete control
After evaluating numerous options, MyFitFoods chose to replatform to Shopify, beginning with their ecommerce operations. "We tried it out for about three months, found it very intuitive, and then we went over to the POS system," says Mario. In just eight days, the team deployed 28 Shopify POS systems across seven stores—even managing three store implementations in a single day—without any interruption.
We didn't miss a beat in terms of transactions or revenue. The customer experience got better. And we were able to take all of our previous customers and load them up onto the Shopify platform so we could get all the data and analytics that we had been lacking.
Shopify provided MyFitFoods with exactly what they were looking for: true unified commerce—a single platform where product, order, and customer data flowed from one source of truth.
"With Shopify, everything's integrated. You can have deliveries, shipping, and retail all on one platform," says Mario. "You can break up your retail stores and online stores to have visibility on those, and you need that visibility to make good determinations." This unified approach has transformed MyFitFoods' ability to make data-driven decisions without hiring expensive data scientists. Mario says when the team can't find what they're looking for on their own, they simply call Shopify support who "will hand-walk you through it so you can find your data."
Integration challenges that had plagued the team for years were solved in weeks with Shopify. Klaviyo was fully integrated with Shopify in less than four weeks and their customer service operations were streamlined through Gorgias, one of two third-party apps they now utilize, reduced down from over twenty plugins with their prior setup.
MyFitFoods' in-store experience has also been transformed through the implementation of Shopify POS. Staff can now instantly recognize customers and automatically apply appropriate discounts, while tracking important metrics like visit frequency and customer type—whether they're a brand ambassador, Fit Club member, or new customer. It required minimal training, and as Mario notes, "I haven't heard one person say, 'Can we go back to the old POS.'"
When you have that many customers inside a store, the last thing you want to think about is your POS. With Shopify POS, we don't have to think about it. It shows up and works hard. It's like having a great employee.
The Results: Better data, faster service, bigger sales
The impact of a unified commerce strategy with Shopify has been transformative for MyFitFoods. In stores, transaction speeds dropped from an average of 180 to 60 seconds, enabling a happier, more accurate, and more reliable checkout experience. "Our old system used to shut down or run slow periodically throughout the day," says Mario. "With Shopify, things are running fast."
The financial benefits were another win for the team. According to Mario, the switch to Shopify Payments resulted in such significant savings on credit card processing fees that it effectively offset the cost of the platform. "That's what I call a win-win," he says. "Shopify is winning because they get a new customer. We're winning because we're not having to pay as much money. And our customers are winning because we don't have to raise prices."
The brand's top locations are reaching $250,000 in monthly revenue. Online performance has been equally impressive, with conversion rates jumping from less than 1% to over 6.5% after consolidating their tech stack onto Shopify and eliminating complicated, ineffective plugins. "Our online revenue has gone from 300k to over 600k in six months with Shopify and our CTO Nick D'Amatos' guidance," says Mario.
Looking ahead, MyFitFoods is scaling with confidence. With a robust technology foundation in place, the brand is positioned for nationwide growth. "We want to be the largest meal prep company in the United States, truly getting people healthy, tasty and affordable meals," says Mario. "Ten years from now, we want people to look at MyFitFoods the way they look at Nike and Apple when it comes to healthy meals. Shopify is helping us from a tech standpoint achieve our dreams."
We chose Shopify because they're the absolute best in the world when it comes to anything online, and now they're making the POS experience just as seamless.