Connect to consumer

Shopify Editions | Summer ’22
A collection of product updates across all of Shopify
enter dev mode
Shopify Editions

Welcome to Shopify Editions, where twice a year we show you everything that we’ve been building. We know that brands need new ways to engage with their customers—and that means creating new connections. So this release of Editions features everything you need to win in the new era of commerce: Connect to Consumer.

Find new customers by putting your products in front of the right buyers and drive more sales with Shop Cash. Convert every customer across international markets with built-in B2B and Shopify POS. Create powerful and expressive custom storefronts or exclusive NFT commerce experiences. Build long-term relationships with new engagement tools and deeper access to customer insights. Run your business better with a faster, more-streamlined Admin, and easily fulfill every order with SFN and 2-day delivery. If there’s something else you need, apps built on the world’s best commerce platform have you covered.

The C2C era is here. Let's connect.

01.

Find Customers

Connect with high-value buyers and increase sales—on your own terms

Shopify Audiences

Find your next best customer

Finding new customers with digital ads has become harder and more expensive. That’s why we built Shopify Audiences. Shopify Audiences is a new app from Shopify that helps you find your next best customer. Shopify’s unique view on purchase intent and our merchant network helps identify buyers who are looking for your products. Create and export high-interest audiences to ad platforms like Facebook.

  • High conversion rates, better performing ads

  • Smart audience creation with machine learning

  • Integrated to Shopify and ad platforms

  • Shopify Plus exclusive

Shop Cash

Convert new customers on the Shop app

Shopify is rewarding buyers with millions in Shop Cash for their eligible Shop Pay purchases. Create a Shop Cash campaign to multiply their earnings and incentivize first-time sales on the Shop app.

  • Target new customers on the Shop app

  • Get higher conversions with Shop Pay

  • Only pay for successful sales

02.

Convert Shoppers

Offer buyers everywhere options that convert, using the world’s most-trusted checkout

B2B on Shopify

Sell to your direct and wholesale customers—integrated in one store

With B2B on Shopify, the most essential and powerful wholesale features are now built right in the Shopify admin. That means you can harness the full power of the Shopify platform to run your entire business, all in one seamless, customized shopping experience. This is the B2B platform you’ve been waiting for.

  • Set wholesale pricing and net terms

  • Customize with themes and discounts

  • Sell from one storefront or use a dedicated store

  • Shopify Plus exclusive

Shopify Point of Sale

Sell where people shop—in person, online, and everywhere in between

Whether you're just starting up or already building your retail empire, Shopify Point of Sale is the best way to sell in person—across any device, in more retail locations, and in many different countries. Accept payments right from your iPhone. Sell anywhere with the latest Shopify POS hardware.

  • Tap to Pay on iPhone (US only)

  • Google local inventory sync

  • More locations and Product Metafields

Shopify Markets

Everything you need to sell worldwide

Shopify Markets simplifies international selling by helping you reach new geographic regions and optimizing your business to drive global sales—all from one place in your Shopify admin. Drive up to 40% higher conversion rates in international regions by customizing your storefront for each market to improve the buying experience for customers.

  • Set price lists and domains by market

  • Sell in each market's local currency and language

  • Collect duties and import taxes at checkout

Explore Markets
1. Choose market
2. Choose setting
03.

Create Your Story

Build your brand and tell your story online as only you can

Hydrogen + Oxygen

The Shopify stack for headless commerce

Build fast, headless storefronts with a React-based framework built by Shopify, for Shopify. From pre-built components and starter templates, to hooks and utilities that map directly to Shopify’s APIs, Hydrogen gives you the tooling you need to accelerate development. Then deploy with one click on Oxygen, our globally distributed hosting solution. Deliver performant storefronts wherever customers shop.

  • Go from build to launch faster with Hydrogen

  • Deploy Hydrogen sites with one click on Oxygen

  • Hosting included as part of your Shopify plan

Tokengated Commerce

Unlock exclusive products and experiences for your community with NFTs and Tokengated Commerce

With Tokengated Commerce, your fans can connect their crypto wallets to your store and unlock personalized benefits with their NFTs—like exclusive merchandise, early access to drops, cool collabs with other brands, or even IRL experiences.

  • Tokengate in your store or Shop App

  • Create tokengated experiences with Web3

  • Buyers breeze through checkout with Shop Pay

04.

Build Relationships

Know your best customers and turn them into lifelong fans

ShopifyQL Notebooks

More commerce insight, less data science

Easier and faster access to business data means you don’t have to rely on a data scientist to know your business inside and out. With ShopifyQL Notebooks, you now have access to a query language that’s built for commerce. This allows you to write your own data story and build your own path to uncovering insights and business opportunities.

  • Access all your data from a single interface

  • Get answers fast with an SQL-like language

  • Combine data and business context to uncover insights

  • Shopify Plus exclusive

Customer Engagement Tools

Email, chat, marketing automations, and segmentation—all within Shopify

Never miss a customer connection. Build beautiful, on-brand campaigns with Shopify Email customization tools. Save time by automating emails, and increase conversions by targeting specific customer groups. Foster stronger relationships with your customers through 24/7 chat. And soon, you’ll be able to grow your customer list and capture important customer data with the ability to put forms on every page.

05.

Run Your Business

Gain logistics superpowers—discover the hundreds of ways we make managing your back office easier

Admin Enhancements

Dozens of improvements to your everyday Shopify experience

As we build for our merchants, small and discreet improvements can have a major impact on the overall experience and performance of the platform. We’ve launched dozens of features and redesigns that enhance how you upload, edit, organize, and set up in Shopify, with many more to come.

Shopify Fulfillment Network

Less time shipping, more time building your business

Shopify Fulfillment Network helps you grow your business with verified 2-day delivery to convert more buyers. Benefit from free storage for six months per item so your upfront costs are low and returns are simplified to maximize your inventory. Spend more time on marketing, customer relationships, and launching new products, while the Shopify Fulfillment Network takes care of your fulfillment, and soon, your entire supply chain.

  • 2-day delivery & seamless returns

  • Simple, all-in-one pricing

  • Free storage for 6 months/item

06.

Scale and Build

Build on the platform defining the future of commerce

Built for Shopify

Apps that look and perform like they’re a part of Shopify

Offering the best commerce apps in the world is a mission-critical goal at Shopify. Built for Shopify is a new program that provides the tooling, functionality, and documentation to build an app that looks and performs like it's part of Shopify. With our new app design guidelines and incentives, it’s never been easier or more rewarding to build a high-quality Shopify app.

  • The best commerce app ecosystem in the world

  • Seamlessly integrated within the Shopify admin

  • Increased usability and performance

Explore new developer updates

Enter Dev Mode