About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $500 billion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone

• Excel by seeking professional and personal hypergrowth

• Keep up with an unrelenting pace (the week, not the quarter)

• Be resilient and resourceful in face of ambiguity and thrive on change

• Bring critical thought and opinion — and embrace differences and disagreement to get shit done and move forward

• Work digital-first for your daily work

About the role

Shop (https://shop.app/) is making shopping better one step at a time for both shoppers and the merchants they buy from. As a Senior Social Lead, you will be a key contributor to our mission of making Shop’s brand a household name by defining Shop’s owned social strategy across Instagram and other platforms and personally producing content to fit. 

The ideal candidate will have experience building the social media function at a consumer brand, will be deeply immersed in online shopping culture, and will have a track record of growing engaged following and driving key business metrics. This role is an individual contributor role that collaborates closely with a matrixed team of brand marketers, partnerships managers and product marketers. 

Responsibilities

• Develop and execute social media plans that align with Shop’s brand marketing strategies and grow an engaged following of online shoppers

• Be a market-facing face and voice of the Shop brand on social

• Personally concept and produce captivating owned social content across formats and channels

• Collaborate with brands and creators to inform and execute the social deliverables of Shop marketing partnerships 

• Collaborate with internal teams across Shop and Shopify on tentpole marketing campaigns, acting as Shop’s primary social media channel strategist

• Stay up-to-date with the latest social media trends, tools, and best practices to implement innovative strategies that enhance engagement and reach.

• Monitor, analyze, and report on social media performance metrics to maximize results and report progress to management

• Collaborate with internal and external teams to amplify brand marketing campaigns and product marketing launches 

Qualifications

• Prior experience building the social media function at a consumer brand

• Ability to execute programs from start to finish, across formats and channels

• Wide range of content production skills, from script writing to video editing

• Excellent collaborator with internal and external stakeholders in a corporate setting

• Passionate about testing and optimizing, you have successfully built a program and rolled it out at scale in the past

• Takes initiative, keeps organized, pays close attention to detail, and can handle multiple projects at once

• Enthusiastic and hard working with a "no task is too small" attitude