Partner Marketing Lead, Scaled Programs
Remote - Americas
- Sales
About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About you
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
- Care deeply about what you do and about making commerce better for everyone
- Excel by seeking professional and personal hypergrowth
- Keep up with an unrelenting pace (the week, not the quarter)
- Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
- Bring critical thought and opinion
- Embrace differences and disagreement to get shit done and move forward
- Work digital-first for your daily work
About the role
The Scaled Partner Marketing team plays a critical role in activating and driving demand from our partner ecosystem so they can bring more Shopify to the world. We are looking for a talented Partner Marketing Lead to join our team to help build and scale demand generation for new partner types and GTM motions. Think: scale marketing campaigns and programs that systematically support reseller partners, or partners who go to market with Shopify around specific customer segments (eg: POS).
This role will require you to be an excellent marketer who can lead high-performing demand generation programs. You have a proven track record of building and managing marketing campaigns across multiple channels, with a laser focus on driving impactful performance. You enjoy and thrive working in a cross-functional team, and managing multiple internal and external stakeholders - including C-suite - towards a common goal.
If you are a seasoned partner marketer with ideas and a proven track record of driving impact through a partner ecosystem, this role is for you.
Responsibilities:
Build and actively manage partner marketing programs that drive demand through reseller partners. Initial focus will be on partners that have a POS-first focus.
Propose innovative ways to scale our go-to-market efforts across partner segments, including reseller and venture capital/private equity partners
Quantify and qualify marketing opportunities and provide consultative support to help partners drive successful marketing activities
Own end-to-end execution for partner go-to-market activities and measure effectiveness of marketing programs and campaigns to improve ROI
Use data to gain audience and market insights to inform strategy, messaging and go-to-market
Manage and track a quarterly budget across performance benchmarks (pipeline, ROI)
Work cross functionally with Partnerships, Sales, Product and Marketing teams to drive shared commercial objectives
Produce and deliver presentations to internal and partner audiences
Requirements:
Proven track record in B2B marketing, preferably with partner, channel or e-commerce ecosystems. Working within a reseller or POS specific partner ecosystem preferred.
Experience producing and leading successful demand generation and integrated marketing campaigns to reach commercial targets
Experience managing multiple stakeholders with different opinions to a common outcome
Exceptional influencing and negotiation skills
Excellent communication and organizational skills while being able to stay focused on the big picture and pay attention to details
Proven ability to lead and execute on projects that involve alignment and collaboration across disciplines and crafts
Experience informing and influencing commercial business, and product marketing strategy
A resourceful attitude that can proactively seek out information to influence action
Ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet
Experience working with a global company and are excellent at executing across time zones and cultures