About the role

The Growth Marketing team is looking for a Marketing Automation Manager to help us build world class marketing automation campaigns that effectively communicate with entrepreneurs around the world, while optimizing and maintaining the experience and engagement of our audiences. This role will work closely alongside the Growth Lifecycle Marketing (LCM) team who develop tailored campaigns for various leads and merchants across different stages of the customer journey.

The ideal candidate has a track record of building impactful, data-driven email marketing and automation programs that drive business results. This is a technical role, and you will spend a significant portion of your time shipping emails in our internal email platform. We are looking for candidates who are actively building and deploying emails in their current role.

Responsibilities:

• Work with our team of Marketing Automation experts to strategize and execute industry-leading email marketing campaigns that target Shopify-owned audiences using our marketing technology tools.

• Build, test, and maintain dynamic email templates using HTML, CSS, and template scripting for tasks associated with automated marketing campaigns.

• Enable and assist the broader Marketing team to build and send simple campaigns in our internal ESP. 

• Write SQL queries to create audience segments and data workflows that support strategic email marketing initiatives.

• Collaborate closely with lifecycle marketing (LCM), product marketing, localization, data science, engineering, sales and other teams to strategize, validate, and build both one-off and automated email campaigns.

• Analyze and report on past campaign performance, and identify areas for testing and improvement for future campaigns.

• Be a center of excellence and subject matter expert on email design, build, compliance and strategic best practices and tactics.

Qualifications:

• Must be currently (or recently) in a role building, monitoring, and optimizing automated always-on email journeys and one-off campaigns.

• Strong ability to code responsive, Dark Mode compatible emails from scratch using HTML, CSS, and templating languages like Liquid or AMPscript.

• Strong understanding of relational databases and confidence writing queries in SQL to segment and analyze data to be used for campaigns and automations.

• A passion for great email marketing and willingness to get hands on coding emails, building automations, setting up tests, and segmenting data.

• Strong written and verbal communication with the ability to scope campaign depth and complexity to set expectations with stakeholders.

• Must be comfortable building and maintaining relationships with stakeholders, and partnering with other marketers to inform the email marketing roadmap and technical strategy.

• The ability to thrive in chaos, resolve ambiguity, and think on your feet.

Bonus Points:

• Experience with data management platforms, BigQuery, and/or customer data platforms.

• Experience using Liquid scripting language and YAML programming language.

• Understanding of email list management and message types, especially in relation to CASL, GDPR and other compliance requirements.

• Experience using AI for predictive campaign modeling/execution.

We know that looking for a new role can be both exciting and time-consuming, and we truly appreciate your effort. We are looking forward to learning more about you and your interest in joining our team.