About Shopify

Shop (https://shop.app/) is making shopping better one step at a time for both shoppers and the merchants they buy from. As a Brand Marketing Senior Manager, you will be a key contributor to our mission of making Shop’s brand a household name by independently concepting, briefing and building multi-channel (owned/earned/paid) brand marketing campaigns aligned with some of the biggest moments on our marketing calendar. 

The ideal candidate will be a seasoned consumer brand marketer with a track record of leading inventive, culturally relevant campaigns with extremely high creative standards. They will be fluent in the best practices, creative approaches and KPIs of a wide range of marketing channels including content & social, in-app, experiential, OOH, and creator partnerships. And they’ll act like an owner, leading programs end to end and collaborating with a wide range of cross-functional stakeholders (including product marketing, growth marketing, comms).

Note: This role is an individual contributor role. Please read the job description carefully before applying. This is not an advertising campaign manager role, nor a brand management role. 

Responsibilities

• Pitch new campaign ideas, author excellent project briefs, win buy-in and alignment from cross-functional stakeholders

• Define key messaging and creative guardrails, and author creative briefs for in-house and/or agency teams

• Define channel mix and strategy for assigned campaigns, with input from channel specialists

• Build multi-channel brand marketing campaigns from idea to launch, overseeing multiple workstreams and managing in-house and agency resources

• Establish and collaborate with key brand partners on participation and amplification

• Closely manage creative contributors and deliverables to uphold high brand storytelling standards and reflect channel-specific best practices

• Solve issues as they arise, ensuring that campaigns deliver on brief, on budget, on time

• Set campaign KPIs and closely manage performance against those KPIs

• Analyze campaign performance and share learnings broadly with key stakeholders and partners

Qualifications

• Deep experience independently leading high-visibility, multi-channel brand marketing campaigns and programs at a consumer brand

• Experience building brand awareness and consideration for new and fast-growing consumer brands

• Fluent in the best practices, creative approaches and KPIs of a wide range of marketing channels including content & social, in-app, experiential, OOH, and creator partnerships

• Experience launching new marketing experiments, testing and learning, and rapidly scaling success

• Experience collaborating closely with senior marketing and product stakeholders

• High energy, can skillfully juggle multiple projects at once, "no task is too small" attitude

• Strong problem-solving skills with the ability to thrive in a fast-paced environment