La Rosée, a French natural cosmetics brand, was founded in 2015 by two passionate pharmacists dedicated to creating products that are both good for the skin and the planet. Their mission? Blending the best of dermatological science with the purest natural ingredients. Positioned at the intersection of cosmetics and dermatology, La Rosée is known for its transparency, clinically approved formulas, and eco-friendly packaging. This commitment has driven the brand's rapid expansion from 250 to nearly 9,500 pharmacies, almost half of all pharmacies in France.
However, their ecommerce journey wasn't exactly easy. They initially used PrestaShop but needed more autonomy and flexibility to build the website they truly wanted, as well as more agility and control to support their growth. This led them to switch to Shopify in July 2023, aiming to elevate their online presence and support their international expansion.
Since moving to Shopify, La Rosée has seen:
- 53% increase in conversion rates within the first three months of migration
- 88% rise in completed purchases thanks to Shopify Flow
- 40% faster site loading times
Challenge: Boosting ecommerce efficiency and scalability
Before migrating to Shopify, La Rosée faced significant ecommerce challenges, including the need for a more user-friendly navigation, better site flexibility, and stability. During the peak of the COVID-19 pandemic, La Rosée launched their first TV ad, leading to a surge in ecommerce traffic that their website couldn't handle, resulting in lost sales. Additionally, managing their ecommerce platform required constant involvement from expensive developers and agencies, limiting their ability to adapt to market needs quickly. Finally, La Rosée wanted to build a site that reflected their brand’s image and provided a seamless online experience similar to their in-pharmacy presence.
In July 2023, La Rosée transitioned to Shopify to improve site management, enhance performance, and support international expansion.
Solution: Empowering growth with Shopify
To optimize their e-commerce operations, La Rosée leveraged Shopify’s advanced features. The aim was to create a site that truly reflected the pharmacy experience. Transitioning to Shopify allowed them to effectively manage their site, improve user navigation and support their growth.
“We needed a platform that offered more flexibility and control, and Shopify was the perfect fit. The migration was straightforward and efficient.” - Coline Molina, Marketing and Communications Director, La Rosée.
Firstly, La Rosée implemented Shopify Flow to manage complex commercial offers and streamline the purchase process. Shopify Flow helps recruit opt-ins and collect skin diagnosis data, allowing La Rosée to segment their customer base better and personalize their journey.
La Rosée also used Translate & Adapt to create a multilingual site. Being able to sell in the local language is crucial for their international growth. Additionally, Klaviyo was integrated to manage newsletters and enhance customer engagement.
Shopify has allowed us to deliver a seamless and rich content experience that meets our customers' needs. We can now provide detailed product information and personalized recommendations efficiently
Streamlining their apps helped La Rosée reduce loading times and improve the user experience, leading to 30% less customer service demands. Enhanced navigation, greater mobile experience, and personalized content made a big difference.
“After migrating to Shopify, we immediately saw an increase in conversion rates and fewer customer service issues.” - Léa Degraix, ecommerce Manager, La Rosée.
Results: La Rosée's ecommerce transformation and global expansion
With Shopify, La Rosée has dramatically improved its ecommerce performance, smoothing operations and boosting growth. Three months after launching the new site, La Rosée experienced a 53% increase in conversion rates. Shopify transformed its online presence, ensuring it matched the quality and trust they’ve built in pharmacies, and set the stage for continued international growth.
Since migrating to Shopify, La Rosée has achieved the following:
- 40% faster site loading times
- 88% rise ;in completed purchases
- 53% increase in conversion rates within the first three months
La Rosée continues to innovate and enhance its ecommerce operations, with plans to implement new solutions and applications. For example, they are exploring Georgias for customer service moderation, Yotpo for customer reviews, and Hydrogen, Shopify’s headless stack engineered for performance and productivity.
Shopify allows us to tailor content to our consumers. Personalization is the key to helping guide the consumer by offering the right product at the right time. We are now well-equipped to meet the demands of our growing customer base while maintaining the high standards of quality and transparency we’re known for.