B2B Commerce
B2B built for a new era
Explore our demo store to see how Shopify delivers better self-serve buying to meet the demands of a new generation of buyers.
Already have a B2B demo account? Log in here
B2B Demo Store
Modern wholesale buying, powered by Shopify
Try out the buyer experience for yourself, from storefront to checkout, with access to your personalized account information and order history.
Personalized storefronts
See how you can customize your storefront for each customer with specific pricing, products, payment terms, and account details.
Self-serve purchasing
Scale your operations by letting customers make purchases with quick bulk-ordering tools, and manage their accounts online.
Optimize workflows
Bring more of your business onto a single platform with a user-friendly admin and support for sales reps.
Personalized storefronts
See how you can customize your storefront for each customer with specific pricing, products, payment terms, and account details.
Self-serve purchasing
Scale your operations by letting customers make purchases with quick bulk-ordering tools, and manage their accounts online.
Optimize workflows
Bring more of your business onto a single platform with a user-friendly admin and support for sales reps.
Why Shopify
Adapt for the new era of B2B commerce
Shopify lets you evolve quickly and cut development costs, with a unified commerce platform built for speed and innovation.
Unified commerce
B2B + DTC in one place
Shopify is the best platform to run your B2B and DTC business from a single stack, using one admin and even one store.
Wholesale features
Out-of-the-box functionality
Create personalized buying experiences by customizing products, pricing, payment and delivery options, and more for each customer.
Simplified tech stack
All your systems, all connected
Get unlimited flexibility through out of the box integrations with ERP, OMS, and CMS tools, or build custom integrations with Shopify’s API’s.
See how top brands are transforming B2B with Shopify
Webinar
Self-serve experiences for modern B2B buyers
Learn about building modern B2B storefronts, without compromising on the complex features and workflows you need to run your business.
B2B Guide
The definitive guide to B2B ecommerce
Find out how leading businesses like Dermalogica, Carrier, and more, are going beyond the demands of modern buyers with exceptional, self-serve storefronts.
Ready to explore the future of B2B?
Discover how Shopify can help you empower buyers, streamline operations and drive growth in the evolving B2B landscape.