Why first-party data is the future
Many retailers worry about walled gardens and the threat of aggregation. At Shopify, we see something better: truly personalised storefronts built on first-party customer data.
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In this guide, we cover:
First-party data
Why rebuilding ecommerce on the strength of your own data is the path forward in this new era.
Personalised storefronts
Getting more buyers to check out is a matter of delivering more personalised storefront experiences.
Customer acquisition
How to put customer acquisition dollars towards building relationships, not gatekeeper fees.
The internet was once one of many selling channels for a retail business. But that’s history. Today, every corner of a retailer is online, and every customer surface helps paint a holistic picture of that essential question: ‘Who are my buyers?’