The Australian Retail Report 2024
Unlock certainty in an uncertain market
Unpack findings from retailers and consumers on top retail insights and tactics in 2024 and beyond.
Market shifts
Selling and shopping in Australia is changing
Discover the changes sweeping through the Australian retail landscape in 2024, with market forces pushing new consumer values to the fore and prompting technology-driven strategies to meet emerging demands.
of Australian consumers are cutting down on something to save money
of Australian consumers would become loyal to a brand if it offered them something
of Australian retailers plan to invest in innovation in the next 12 months
Key themes
The top forces shaping retail in 2024
Explore data detailing the major forces driving change in the Australian retail industry and uncover the greatest opportunities for retailers today.
Consumer value
The hunt for value is driving sales as consumer spending cuts back, opening up new areas of growth and opportunity for retailers.
Unified experiences
In-store shopping is on the rise while online shopping is as popular as ever, with retailers ramping up their omnichannel game.
Customer loyalty
Cost isn’t the only thing capturing consumers’ attention, and retailers are leaning into new ways to compete without relying on price.
Business efficiency
As retailers are squeezed by spend, rising costs, and staffing challenges, they’re increasing investment in tech to drive efficiencies.
Retail technology
With innovation a top investment priority, a fresh focus on data, business intelligence, AI, and automation is transforming retail.
The customer's expectations around service quality have increased dramatically. When it comes to customer service, customers intuitively feel that every brand should act in an omnichannel way, and they should receive the same high quality of service for online purchases as they would receive in a traditional retail store.