Marketing Director, APAC
TELECOMMUTEANZ- Marketing and Growth
About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to 10,000 employees and generated over $496 billion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About you
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
- Care deeply about what you do and about making commerce better for everyone
- Excel by seeking professional and personal hypergrowth
- Keep up with an unrelenting pace (the week, not the quarter)
- Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
- Bring critical thought and opinion
- Embrace differences and disagreement to get shit done and move forward
- Work digital-first for your daily work
About the role
Responsibilities:
Accountable for the APAC marketing strategy, execution and results, determining the best possible gtm approaches across each of your markets
Create working models to bring together local and global strategies, spanning all domains within marketing to connect regional relevance with the merchant experience to inspire action
Own and develop APAC campaigns that integrate a variety of GTM disciplines and channels - digital, sales, partners - to deliver consistent messages across all media
Active and contributing member of the of the Commercial Marketing SLT and APAC SLT Deep knowledge of full funnel marketing, from how we educate and shift perception, to how we demonstrate our value proposition through solution-led campaigns
Demonstrable confidence and authority as a marketing lead and voice of the business into the rest of the organisation
Be confident on stage and presenting at public engagements to deliver relevant Shopify narratives across the APAC region, from Sydney to Singapore and beyond
Build high trust through regular communication of expectations and feedback.
Ruthlessly prioritize, keep the pace high and the team aligned.
Develop a deep understanding of the impact of different types of messaging and content throughout the customer journey to help accelerate the buying decision and support the entire customer lifecycle: from acquisition to advocacy across all key APAC markets
Evaluate merchant research, market conditions and competitor data to inform decisions.
Foster a culture of critical thinking and healthy debate to ensure we’re focusing on the right activities at the right time, in the right APAC markets
Responsible for planning and budgetary control across APAC Regional Marketing
Strong storytelling and presentation skills, as you will share and discuss the business at large as well as the impact of the marketing programs to the business and bottom line
Responsible for sharing insights and performance of campaigns on a regular basis across the Shopify business
Qualifications
At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities